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Work Background
KHARISMA DATAYU RAYADirector
Jun. 2025IndonesiaPT Kharisma Datayu Raya is a family owned business who has investment portfolio in healthcare, manufacture and mining service industries. The portfolios are: - PT Persada Medika Raya (Persada Hospital, East Java) - PT Pelopor Teknologi Implantindo (East Java) - PT Dasa Usaha Jaya (Lawang Medika Hospital, East Java)
Malang Health TourismChairman
Apr. 2023IndonesiaThe role of Chairman is to ensure the integration and the quality of the integration of Healthcare and Wellness Tourism experience in Malang Raya. According to data from the Health Ministry in 2021, Indonesia is the biggest contributor in terms of medical visits abroad, having a total value of Rp161 trillion, with Malaysia and Singapore being the most visited countries by Indonesian tourists. "Hopefully, Malang Health Tourism will mark the beginning and initiation of revival of the tourism and health industry in Greater Malang and Indonesia," the minister pointed out. Health tourism has been stipulated as one of the national strategic priority programs of the Indonesian Government. The inauguration of Malang Health Tourism makes the region as the fourth health tourism zone in Indonesia, succeeding North Sumatra, with its Medan Medical Tourism Board; Bali, with its Bali Medical Tourism Association; and North Sulawesi, with its North Sulawesi Health Tourism. Malang Health Tourism Board will orchestrate the integration and synergy between RSUD Syaiful Anwar, Persada Hospital, RS IHC Lavalette, RS Panti Nirmala, RS RKZ Panti Waluyo Sawahan, RSU UMM and RS Hermina Tangkubanprahu with other hospitals and other stakeholders.
Persada HospitalBusiness Consultant
Apr. 2023Malang, East Java, IndonesiaTo analyze competitive positioning, evaluate the hospital’s brand, and recommend targeted strategies to increase new patient acquisition, improve patient satisfaction, and build stronger relationships with corporate clients and insurers. This Consultant plays a critical bridging role between business strategy, marketing execution, and patient journey optimization. - Competitive & Market Intelligence - Conduct in-depth competitor analysis: pricing, services, specialties, patient volume, insurance partners. - Benchmark Persada Hospital's services vs top local competitors - Evaluate brand perception through surveys, sentiment analysis, and referral partner feedback. - Recommend improvements to hospital brand narrative, digital footprint, and service packaging. - Align branding with Centers of Excellence (e.g., Neuro, Spine, Fertility, Geriatrics). Design segment-based marketing programs for Corporate clients, Insurance, Medical tourism (domestic & international) and High-end surgery packages Identify strategic new account opportunities (insurance companies, corporates, embassies, elite communities). Map and optimize the end-to-end patient journey, from digital inquiry to discharge follow-up. Recommend tools/processes to improve patient retention, repeat visits, and satisfaction scores. - Propose and pilot Personalized Patient Programs: - Post-op recovery pathways - Executive health packages - Family health loyalty schemes Provide monthly reports to management covering: Competition insights, Marketing campaign performance, Brand equity development, New account acquisition updates and Patient experience feedback trends Advise Board and Marketing Division on strategic priorities and execution gaps.
M HEALTH ( PT Medika Integrasi Klinik Indonesia )Founder
Jul. 2021IndonesiaMedika Integrasi Klinik or M Health is trying to pursue the need of wellness services across Indonesia and promoting Malang Health Tourism.
PT Medika Integrasi Persada IndonesiaFounder and Commissioner
Apr. 2021IndonesiaMIPI or PT Medika Integrasi Persada Indonesia is a healthcare business development agency and medical equipment distribution company in mission to provide hospitals and clinics with integrated solution to provide their excellent healthcare services. We aim to modernize healthcare industry with more customer-focused in branding, communication, digital engagement, and more advanced technology medical equipment supports. We also in journey of developing more domestic medical equipment production in Indonesia with strategic collaboration with many partners from abroad.
Persada HospitalDeputy Director
Jan. 2021 - Jan. 2023Malang, East Java, IndonesiaManaging and Transforming business operations of the hospital starting from finance, human capital, information technology, marketing, and general affair. The challenge is to set new standard of working culture, system and product development in the hospital. The drive also includes driving new service / product development eg. aesthetic center, wellness management service, vaccination center, diagnostic drive thru service, and many more.
PT Persada Medika RayaDirector of Business Development
Nov. 2019 - Dec. 2020Malang Area, East Java, IndonesiaDirecting business transformation and model of Persada Hospital as our core business unit into a more seamless healthcare services and expanding the Persada Medika Raya holding as healthcare prominent player in Indonesian healthcare industries.
Generasi Muda IndonesiaFounder
Dec. 2012Greater Jakarta Area, IndonesiaWe are an Indonesian investment company that aim to build Indonesia by creating more promising young Indonesian future leaders through entrepreneurial and startup development. We started with Campus to Campus activities by developing their knowledge horizon in life-purpose, business management, practical skills and entrepreneurship. We also have developed our online media www.GenerasiMudaID.com in order to share inspirations for young Indonesians. Now, we are focusing as an investment company to ride on the rise of young Indonesian entrepreneurship to drive more innovations from Indonesia. For more information and speaker inquiries, please email to [email protected] Twitter @GenMudaID Email : [email protected] Website: www.GenerasiMudaID.com
INDOCRE LINTAS USAHACEO & Founder
Nov. 2012Greater Jakarta Area, IndonesiaINDOCRE Consulting is a firm that helps your organization to understand the current state and conver insights into actions by leveraging the power of connectivity. We will help you to provide comprehensive market understanding, by understanding the consumer behavior, competition and design media effectiveness to optimize investments. Our insights will be poured into Business Strategy and Recommended Implementation Plan. This will help your organization find its potential and deliver results. Our insights will enhance your decision making and optimize strategies for better market performance. We believe in innovation and we want to accelerate it im your organization. Identify growth opportunities, streamline testing and optimize products ro ensure successful innovation. INDOCRE is also a holding company for M Health, MKI Agency, and GenMudaID. #indocre #consulting #firm # indocreconsulting #corporate #insights #strategy
Kuliner Nusantara GroupOwner & CEO
Jan. 2011IndonesiaKuliner Nusantara Group (PT Kuliner Nusantara Sejahtera Indonesia) is an enterprise to leverage the local potential of Indonesian food culinary. Kuliner Nusantara Group is an Indonesian food and beverage (F&B) franchise development company. The company intends to develop various of culinary businesses created by Indonesian talents and transforms them into profitable franchise business model for potential investors or business owners across Indonesia and International market. The company was established in 2011.
Indonesian Young Entrepreneur AssociationMember
Mar. 2007 - Dec. 2017I was an active member of HIPMI (Indonesian Young Entrepreneur Association) from year 2007 until 2017. Today, I am considered as alumni or senior member. HIPMI has brought many connection network that helps my career today.
PT. Marketing Komunikasi IndonesiaOwner & CEO
Sep. 2005 - Sep. 2021Graha UNINET, Jl. Warung Jatibarat no. 25, JakartaMKI is a group of marketing communication services, marketing research services, brand activation / below-the-line services, branding, PR and creative media services that will develop better engagement to the brand's audience. Every campaign will depend on the nature of the brand and target audience. It is impossible that one method will answer all challenges. Therefore, innovation in creating new channel / media is crucial. In addition to that, our ability and commitment to continuously understand our target market / audience is also key of our success. MKI Group is initiated by Ardantya Syahreza, a professional in marketing research and strategic marketing communication industry, in September 2005. Until today, we have been handling several key clients like Shell Indonesia, Asian Paints Indonesia, Frisian Flag, Nestle Indonesia, BCA, Kalbe Farma, Kidzania, Sari Husada, Kraft Indonesia, Hutchison Telecom, LG Mobile, Abbott, BMW, Mercedes-Benz, Danone Dairy and many more. We have units under MKI Group: 1. EXIGO (a brand activation / below the line agency) 2. ID Creative brand (a branding, digital and PR agency) 3. Cauldron Research - marketing research and analysis company Our clients from time to time are: Bank Central Asia Shell Indonesia Nestle Indonesia Danone Dairy Indonesia Kalbe Nutritionals Glaxo Smith Kline UNILEVER Indonesia Abbott Indonesia Hutchison Telecom Kalbe Farma JJ Royal Sari Husada Kidzania Jakarta Bank Bumiputera ANZ Bank Indonesia Bank Permata Contact : [email protected] www.mki-group.com www.IDCreativeBrand.com
DDBBusiness Development Manager
Apr. 2003 - Sep. 2005IndonesiaNew Business Development Manager, I was handling a lot of efforts and pitch presentations to acquire new clients for our advertising agency. I was leading efforts to identify, pitch, and win new client accounts, acting as the public face of DDB in Jakarta. Reporting to the Head of New Business or CEO, I manage the entire inbound/outbound new-business process from pipeline development to contract negotiation and onboarding. Lead new-business strategy: Define target industries, client profiles, and go-to-market plans for the agency in Indonesia. Pipeline generation: Build and maintain a robust funnel via research, referrals, pitches, warm outreach, ad-hoc RFPs, and marketplace networking. Pitch development & presentation: Craft strategic proposals, pitch decks, creative direction, and media/activation plans; deliver compelling presentations that differentiate DDB. Market research & intelligence: Scan for emerging brands, industry trends, competitive agency activity; synthesize insights to inform business development approach.
ACNielsen IndonesiaResearch Executive
Jan. 2000 - Jan. 2002Jakarta Metropolitan AreaReporting to a Research/Project Manager, you'll execute end‑to‑end qualitative studies—from project scoping to presenting insights—while building and maintaining strong client relationships. Manage qualitative projects, including costing, design of discussion guides or screeners, field execution (FGDs, interviews, ethnography), analysis, and reporting. Coordinate with stakeholders: internal teams, field partners, and clients—covering pre-field setup, in-field monitoring, debriefs, and post-field analysis. Prepare stimuli, code frames and manage verbatim analysis or transcription processes . Draft analytical plans, charts, and PowerPoint decks; run quality checks on outputs. Present findings to clients, articulate actionable insights, and respond to follow-up questions. Proactively identify issues and flag red‑flags or field challenges—and suggest solutions to ensure timely, on‑budget delivery . Support internal improvements, system/process reviews to boost efficiency and cost-effectiveness . Strive for high client satisfaction, aiming for strong Net Promoter Scores and strong team performance. I was involved in handling brand / clients like; HM Sampoerna, Telkom, Nirwana Lestari, Banking, etc.
AIESEC IndonesiaNational Committee President
Jan. 1998 - Jan. 1999IndonesiaManaging AIESEC Indonesia strategy and operation
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