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Work Background
Messente CommunicationsHead Of Marketing
Jan. 2022Key Achievements:
*Spearheaded the growth of the marketing function from zero to a seven-figure ARR.
*Boosted lead generation by 500% over the past two years. Initiatives:
*Led a comprehensive re-brand initiative, resulting in a 50% increase in conversion rates.
*Implemented a monthly coaching program in 2024, leading to a team member's promotion and a notable mindset shift within the team. Leadership:
*Fostered a high-performance marketing team through targeted coaching and mentorship, resulting in significant team and individual growth. Challenges and Solutions:
*Navigated economic downturn by adopting a scrappy, early startup approach to enhance efficiency and work tempo, achieving a 3x increase in Google Ads conversions while reducing CPA by 200%, for example.
Messente Communications Ltd.Marketing Manager
Nov. 2018 - Dec. 2021EstoniaMessente is the go-to business messaging partner for companies that send business-critical messages every month. Based in Estonia, we’re on a mission to help businesses communicate with their customers securely and at scale – without worrying about the complexity of global messaging and the risks of fraud. Learn more at messente.com.
TurnitMarketing and Communication Specialist
Jul. 2017 - Nov. 2018Tartu, EstoniaTurnit is a travel technology company with more than 20 years of experience in the ground-based passenger transportation industry. We provide mission-critical software technology and consultation to the passenger transport industry. Worked on the entire marketing operations of the company - strategy creation and execution, budget, media relations, content marketing, partner marketing, international exhibitions, project management, and much more. Primarily focused on international B2B marketing, but also B2C on a smaller and more local scale.
University of Tartu Institute of Social StudiesCommunication Specialist
Dec. 2016 - Jul. 2017Internal and external communications, marketing, organizing events, administrating the webpage and social media page.
Univeristy of TartuCommunication Specialist Intern
Oct. 2016 - Dec. 2016
ESTCube-2Marketing and Communication Volunteer
Apr. 2016 - Sep. 2016The marketing and communciation of ESTCube-2.
Garage48 HUB TartuVolunteer
Mar. 2016 - Jun. 2016Voluntary work. Organizing the events of Garage48 HUB Tartu and representing them at the fairs etc.
UT Idea LabMarketing and Communication Intern
Jan. 2016 - Jul. 2016Organizing events, marketing and communication, creating media texts, social media management, managing volunteers and working with the clients.
In NominePublic Relations Intern
Aug. 2015 - Aug. 2015Organizing events, marketing and communication, media text creation, social media management.
Communication and Brand Consultancy JLPPublic Relations Intern
Jun. 2015 - Aug. 2015Media text creation, media monitoring, media relations, organizing events, small-scale studies, mapping and collecting of data.
Kesk-Eesti Tre RaadioRadio Show Host
Jun. 2010 - Jun. 2013Youth radio show Skräss host.
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