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Work Background
Indeed.comProduct Marketing Manager, Indeed Ads and Employer Branding
Oct. 2022Los Angeles, California, United States• Developed product marketing plans and drove the execution of global marketing campaigns across US, UK, CA, and FR. • Conceptualized and led Go-To-Market strategies in conjunction with the Content, Product, Sales Enablement, and Customer Success team to drive product adoption
• Infused customer quotes and proof points into case studies, one-pagers, and infographics in collaboration with internal market research teams as well as external vendors like Qualtrics.
• Engineered messaging frameworks and sales enablement material like talk tracks, conversation guides, and help articles and drove adoption across stakeholder teams.
• Developed and presented to marketing and senior leadership of go-to-market initiatives and results from campaigns.
Hishabee - ব্যবসা হবে ডিজিটালVenture Investor
Sep. 2022Dhaka, BangladeshAdvising and mentoring a fast-growing business manager app that enables small businesses to keep better track of their finances.
HypeScoutVenture Investor
Apr. 2022Singapore, Singapore• Creating a world class tech-enabled digital marketing agency that enables brands to communicate and run campaigns with Bangladesh's biggest influencers.
• Championing all product marketing initiatives including design strategy, product and pricing bundling, and overall business development.
TeamworksSenior Product Marketing Manager
Oct. 2021 - Oct. 2022Durham, North Carolina, United States• Developed and executed go-to-market plans by cross-collaborating with UI designers, developers, sales, and customer success teams to take new B2B SaaS mobile products and features to 80,000 student-athletes nationwide. • Partnered with the product team to define product roadmap.
• Prepared sales enablement material like one-sheets, sales decks, infographics, and social media posts for external and internal communication purposes using Figma, Canva, and Photoshop.
• Automating email and in-app communications on Intercom and evaluating success by measuring open rates and click throughs.
• Delivered over 150 pieces of customized marketing material in 6 months to 25 different colleges.
• Creating survey questions for customers and released them on a regular cadence and gathering feedback to improve mobile product features and engagement rates.
23point5Senior Product Marketing Manager
Jun. 2020 - Oct. 2021Irvine, California, United States• Developed go-to-market strategy with CEO by narrowing down brand goals and creating product marketing roadmap on a monthly basis • Created all marketing collateral including website copy, social media posts, and case study decks through Canva, Adobe Photoshop, and Draw.io. • Created wire-frames for product, portal, and login pages and conducting research on consumer entry points for social media.
• Partnered with third parties like videographers, producers, and directors to create high quality brand campaigns and advertisements
• Used Alteryx, Tableau, and ARCMAPS to research target market by thoroughly combing American zip codes to match customer location to target demographics.
• Conducted market research on apparel competitors to create a pricing scheme and synthesized pricing goals through Excel pivot tables and V-lookups.
• Created bulk email campaigns, in-app messaging for push notifications, and all consumer-facing copy for all social media channels and posts
Position MusicDigital Marketing Intern
Sep. 2019 - Dec. 2019Burbank, California, United States• Strategized digital marketing strategy for new and existing artists by creating content library, marketing toolkits, and marketing campaign calendars • Researched music licensing trends across movies, ads, and tv shows and matched these genres with budding new artists on Spotify
• Created custom email marketing lists to target new influencer channels and created new relationships with influencers to drive traffic to artists under the label.
Mattel, Inc.MBA Brand Marketing Intern
Jun. 2019 - Sep. 2019El Segundo, California• Collaborated with app designers, licensors, and development teams to manage feature updates.
• Researched market trends across best-selling toys and analyzed KPIs like engagement and CTR.
• Led the marketing conversation within weekly meetings to understand engagement rates by children on Youtube.
• Manipulated Excel to catalogue all 250 Jurassic World toy SKUs by point of sales and shipping data. • Crafted brand-specific messages for all product aspects and wrote high quality push notifications that increased average customer duration by 1 minute
• Demoed a brand new game product with five other interns including product conceptualization, launch plan, timeline, and budgetary constraints.
Hyundai Motor AmericaMBA Consulting Project – Go To Market Strategy, Product and Brand Marketing
Jan. 2019 - May. 2019Irvine, California, United States• Performed competitive research to identify unmet customer needs, and competitive product offerings.
• Organized focus groups to conduct primary research to understand strengths and weaknesses of brand and product.
• Created a go-to-market strategy using to position Hyundai as a cost effective, quality brand that is extremely well rated by critics.
MultisourcingProduct Marketing Manager, B2B
Jul. 2016 - Apr. 2018Dhaka, Bangladesh• Conducted market research on emerging technologies in South Asia and Excel (V-Lookups and Pivot Tables) to better understand how to integrate new software into existing mobile products. • Created Facebook ads for music videos and songs and promoted through Facebook Ad boosts and Google Adwords marketing to increase impressions by 12% and CTR by 43%.
• Managed development and promotional budgets for software solutions by creating monthly budgeting calendar and holding weekly meetings with cross-functional teams. • Tracked KPI’s of campaigns and synthesized data to make actionable recommendations.
• Created non-technical narratives for internal software developers to describe new feature updates.
Arneeb EnterpriseInternal Consultant - Market Entry Strategy
Jan. 2016 - Jun. 2016Dhaka, Bangladesh• Conducted NPV valuations of six separate drilling and exploration projects and pitched them to potential foreign clients
• Delivered presentations to showcase attractiveness of new market; convinced client from Singapore to establish new revenue channel and invest $2M into Bangladesh. • Assisted internal marketing teams with branding activities such as logo design, advertising copy and social media campaigns.
• Formed strategic alliances with key stakeholders in government ministries to facilitate $44M drilling procurement in Bangladesh.
• Liaised with local vendors on behalf of clients to obtain quotes and negotiate prices
Ashajawa.comFounder and Managing Director
Jun. 2014 - Jan. 2016Dhaka, Bangladesh• Formulated short-term and long-term business plans to conceptualize market entry strategy and rolled out website launch that brought 135,000 online customers after 12 months of operations.
• Provided quarterly and annual marketing plans for budget expenditures based on sales forecasts and new customer growth. • Launched and measured effectiveness of social media campaigns on Facebook, Instagram, and Twitter by supervising three marketing employees that led to 6-10k new customers every month.
• Pursued, negotiated, and closed acquisition contracts with 14 ship owners resulting in 52 ships registered under the company.
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