23point5Senior Product Marketing Manager
Jun. 2020 - Oct. 2021Irvine, California, United States• Developed go-to-market strategy with CEO by narrowing down brand goals and creating product marketing roadmap on a monthly basis • Created all marketing collateral including website copy, social media posts, and case study decks through Canva, Adobe Photoshop, and Draw.io. • Created wire-frames for product, portal, and login pages and conducting research on consumer entry points for social media.
• Partnered with third parties like videographers, producers, and directors to create high quality brand campaigns and advertisements
• Used Alteryx, Tableau, and ARCMAPS to research target market by thoroughly combing American zip codes to match customer location to target demographics.
• Conducted market research on apparel competitors to create a pricing scheme and synthesized pricing goals through Excel pivot tables and V-lookups.
• Created bulk email campaigns, in-app messaging for push notifications, and all consumer-facing copy for all social media channels and posts