You Are HerePresident
Oct. 2021 - Jul. 2024Atlanta, Georgia, United StatesAs President of YAH, I led the agency’s efforts to deliver world-class creative assets, innovative designs, and comprehensive strategies that drove measurable results for a portfolio of Fortune 500 clients.
• Oversaw a 40-person agency, providing strategic direction and fostering a culture of innovation and excellence.
• Refined the agency's focus on core disciplines—Sponsorship and Experiential Marketing—enabling smarter staffing decisions and streamlined operations.
• Managed annual P&L, revenue targets, and agency expenses, ensuring financial health while achieving strong margins.
• Drove new business initiatives, leading high-stakes pitches and expanding the agency’s client base. Through decisive leadership and a results-driven approach, I positioned YAH for sustainable growth and long-term success.