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Work Background
You Are HerePresident
Oct. 2021 - Jul. 2024Atlanta, Georgia, United StatesAs President of YAH, I led the agency’s efforts to deliver world-class creative assets, innovative designs, and comprehensive strategies that drove measurable results for a portfolio of Fortune 500 clients.
• Oversaw a 40-person agency, providing strategic direction and fostering a culture of innovation and excellence.
• Refined the agency's focus on core disciplines—Sponsorship and Experiential Marketing—enabling smarter staffing decisions and streamlined operations.
• Managed annual P&L, revenue targets, and agency expenses, ensuring financial health while achieving strong margins.
• Drove new business initiatives, leading high-stakes pitches and expanding the agency’s client base. Through decisive leadership and a results-driven approach, I positioned YAH for sustainable growth and long-term success.
You Are HereEVP, Strategy & Creative
Jan. 2019 - Nov. 2021Greater Atlanta Area• Managed and led a cross-functional team of over 20 creative professionals and a 7-member strategy and analytics team, fostering collaboration and innovation.
• Ensured all creative deliverables aligned with strategic objectives, were executed with precision, and delivered measurable results.
• Added hands-on value by contributing to design layouts, developing creative solutions, and actively participating in the design process to elevate project outcomes.
YAH AgencyExecutive Creative Director
Nov. 2015 - Nov. 2021Greater Atlanta Area• Built and led a high-performing creative team of over 20 members, attracting top talent and fostering a culture of innovation and collaboration.
• Mentored and developed junior talent, cultivating the next generation of industry leaders and ensuring a pipeline of creative excellence.
• Spearheaded the agency's digital and UX practice, combining strategic vision with hands-on design expertise to deliver exceptional user-centric solutions.
• Directed all agency pitches and new business efforts, driving growth through compelling strategies and winning client partnerships.
IMG Live, LLCSr. Creative Director
Sep. 2013 - Nov. 2015Greater Atlanta Area• Directed a team of experiential designers in creating world-class events that elevated the brand presence of some of the nation’s most recognized companies.
• Led the development of agency pitch decks and took a key role in presenting to prospective clients, driving new business acquisition and agency growth.
• Designed and developed impactful 2D and 3D layouts, delivering visually compelling creative solutions that resonated with clients and brought concepts to life.
You Are HereVice President, Creative Strategy
Oct. 2009 - Sep. 2013Greater Atlanta Area
MLT CreativeCreative Director
Feb. 2008 - Oct. 2009
Integrative LogicArt Director
Feb. 2006 - Feb. 2008Atlanta, Georgia, United States
MLT CreativeArt Director
May. 2002 - Feb. 2006Atlanta Metropolitan Area
The Gunning GroupGraphic Designer
Oct. 2001 - Apr. 2002Atlanta, Georgia, United States
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