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Work Background
President
You Are HerePresident
Oct. 2021 - Jul. 2024Atlanta, Georgia, United StatesAs President of YAH, I led the agency’s efforts to deliver world-class creative assets, innovative designs, and comprehensive strategies that drove measurable results for a portfolio of Fortune 500 clients. • Oversaw a 40-person agency, providing strategic direction and fostering a culture of innovation and excellence. • Refined the agency's focus on core disciplines—Sponsorship and Experiential Marketing—enabling smarter staffing decisions and streamlined operations. • Managed annual P&L, revenue targets, and agency expenses, ensuring financial health while achieving strong margins. • Drove new business initiatives, leading high-stakes pitches and expanding the agency’s client base. Through decisive leadership and a results-driven approach, I positioned YAH for sustainable growth and long-term success.
EVP, Strategy & Creative
You Are HereEVP, Strategy & Creative
Jan. 2019 - Nov. 2021Greater Atlanta Area• Managed and led a cross-functional team of over 20 creative professionals and a 7-member strategy and analytics team, fostering collaboration and innovation. • Ensured all creative deliverables aligned with strategic objectives, were executed with precision, and delivered measurable results. • Added hands-on value by contributing to design layouts, developing creative solutions, and actively participating in the design process to elevate project outcomes.
Executive Creative Director
YAH AgencyExecutive Creative Director
Nov. 2015 - Nov. 2021Greater Atlanta Area• Built and led a high-performing creative team of over 20 members, attracting top talent and fostering a culture of innovation and collaboration. • Mentored and developed junior talent, cultivating the next generation of industry leaders and ensuring a pipeline of creative excellence. • Spearheaded the agency's digital and UX practice, combining strategic vision with hands-on design expertise to deliver exceptional user-centric solutions. • Directed all agency pitches and new business efforts, driving growth through compelling strategies and winning client partnerships.
Sr. Creative Director
IMG Live, LLCSr. Creative Director
Sep. 2013 - Nov. 2015Greater Atlanta Area• Directed a team of experiential designers in creating world-class events that elevated the brand presence of some of the nation’s most recognized companies. • Led the development of agency pitch decks and took a key role in presenting to prospective clients, driving new business acquisition and agency growth. • Designed and developed impactful 2D and 3D layouts, delivering visually compelling creative solutions that resonated with clients and brought concepts to life.
Vice President, Creative Strategy
You Are HereVice President, Creative Strategy
Oct. 2009 - Sep. 2013Greater Atlanta Area
Creative Director
MLT CreativeCreative Director
Feb. 2008 - Oct. 2009
Art Director
Integrative LogicArt Director
Feb. 2006 - Feb. 2008Atlanta, Georgia, United States
Art Director
MLT CreativeArt Director
May. 2002 - Feb. 2006Atlanta Metropolitan Area
Graphic Designer
The Gunning GroupGraphic Designer
Oct. 2001 - Apr. 2002Atlanta, Georgia, United States

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