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Work Background
REVMANJunior Content Creator/ Brand Assistant
May. 2024 - Jan. 2025New York City Metropolitan Area• Design and execute content strategies for designer brands, ensuring alignment with brand identity. • Develop engaging e-commerce photography for designer bedding, combining creative copywriting and visuals, to enhance online presence. • Manage overseas photography creative team to execute brand imagery • Coordinate influencer gifting by scouting and communicating with brands. • Style and assist with in-house photoshoots to create imagery for online content. • Style & organize showroom displays for bedding presentations. • Design creative photography look-books for brands using Canva. • Source props and create room designs for styling via Pinterest. • Coordinate & monitor sample shipments with overseas vendors and studios to ensure timely delivery. • Oversee packaging and shipping of samples to studios and brand partners.
Shashi NYCSocial Media & Public Relations Assistant
Aug. 2023 - Jan. 2024New York City Metropolitan AreaInfluencer Marketing * Source, discover and establish influencer relationships to align and support with company business goals * Vet inbound influencer inquiries to ensure they meet established criteria including brand alignment, content quality, promotional tactics, etc. and make recommendations accordingly * Oversee influencer product gifting by managing the gifting process and shipping them out with applications such as Apparel Magic & Shipstation * Maintain internal influencer database hosting both new and ongoing relationships * Proactively stay up to date with up-and-coming influencers, platforms, pop culture & competitive news Social Media Management: * Monitor social media accounts and interact with online community by responding to comments and messages promptly. * Create and compile recap reports analyzing data-based on SHASHI’s social media platform and insights on influencer performance Sales Team * Prepare and organize inventory and Showroom for buying meetings as well as for inventory analysis * Collaborate with sales and e-commerce team to create stickers using barcode.com and Dymo label printers for packaging and mailing all boutique orders.
Measure MagazineFashion Team Assistant
Jan. 2023 - May. 2023New York, United StatesAssist the fashion team with planning and execution of editorial photoshoots by conceptualizing look and feel, working with photographers, location scouting, pulling looks and model casting. Assist at photoshoot production with set, prop and clothing styling.
House Of PRFashion PR Intern
Jan. 2023 - Apr. 2023New York City Metropolitan AreaAssist Account Executives with enhancing the visibility of House Of emerging & established brands through media attention, digital space & influencer reach. Facilitate daily online searches for all House Of brands and create social media clippings through Canva to support promotion of these brands. Research weekly trends surrounding fashion and beauty. Conduct press tracking and press data base management. https://instagram.com/houseof.nyc?igshid=YmMyMTA2M2Y=
North Road CommunicationsPublic Relations Account Representative
Sep. 2022 - Dec. 2022Poughkeepsie, New York, United StatesA PR Account Representative at Marist College student-led Public Relations Agency that served non-profit clients. My responsibilities included assisting clients with their strategic PR and marketing plans to build brand awareness in the local community. I drafted press releases for clients and boosted their social media presence by launching Twitter and TikTok accounts.
Erin McSherry Fashion Editor & StylistFashion Stylist Intern
May. 2022 - Aug. 2022New York City Metropolitan AreaAs a Styling Assistant Intern, I supported celebrity fittings, editorial shoots, and advertising projects. Responsibilities involved organizing wardrobe, accessories, props, and set materials for shoots. I also packed, prepped, and steamed clothing and accessories by look for photo/video shoots, and shopped at various retail stores for specific colors, designs, and garments to fit each photoshoot. Additionally, I assisted in dressing models and actors on set, and conducted research on new designers and publications. Clients included Shannon Sharpe for an American sports analyst celebrity shoot, Jornay for an ADHD commercial shoot, and LaQuan Smith for an editorial shoot.
Marist College - Campus ClosetCo-Manager - President/ Campus Closet
Sep. 2021 - May. 2023Poughkeepsie, New York, United StatesCo-managed the Marist College online thrift store and led the Campus Closet team. My duties included the management of all on-campus and local PR events, creation of social media strategies and production of photo shoots in studio and on location. Additionally, I handled all merchandising tasks, including pricing items based on their
Condition, value and brand. https://instagram.com/maristcampuscloset?igshid=YmMyMTA2M2Y=
Marist MPoriumStore Sales and Operations Associate
Sep. 2021 - May. 2022New York, United StatesSales and Operational Associate at Mporium, a student-run boutique with the following duties:
- Welcomed customers, aiding in product selection and organization of merchandise on the sales floor. - Maintain operational efficiency and visual aesthetics of the store - Develop team schedules - Edit store procedural guidelines - Coordinate team bonding activities
Aegle DesignPublic Relations, Social Media & Influencer Intern
May. 2021 - Aug. 2021New York City Metropolitan AreaFacilitated Influencer Marketing efforts by reaching out to influencers across various social networks to promote the Aegle Design brand. Conducted extensive research on competitive swimwear brands, utilizing Excel to document each brand's DNA and price point. This analysis provided valuable insights for product development and marketing strategies for their new swimwear brand. Presented comprehensive research findings to the entire team during company meetings. Developed a pitch book to generate interest in the newly created swimwear brand.
Her Campus MediaContent Creator
Sep. 2020• Managed social media content creation for multiple brands, reaching over 18k Instagram followers.
• Collaborated with product vendors to determine marketing needs and communicate product value to potential customers.
• Represented well-known brands such as Ralph Lauren Fragrances, Garnier Green Labs, and Valentino Beauty.
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