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Work Background
SASE CreativeFounder + Lead Designer
Sep. 2021Indianapolis, Indiana, United StatesAs a freelance brand and web designer, I offer a range of services to help businesses elevate their online presence and stand out from the competition. Here are some of the key skills and services I offer:
- Expertise in Adobe Creative Cloud, Figma, Sketch, HubSpot, WordPress, Webflow, Squarespace, and other design tools
- Web and UX design and implementation across various platforms
- Creative strategy and design for brand identity, digital and print marketing materials, video and animation, and more
- Brand and marketing consulting, including logo design, website design, and inbound marketing strategies
TREW MarketingCreative Marketing Manager
Nov. 2020 - Sep. 2021Austin, TXSpearheaded the successful implementation of creative marketing projects at TREW Marketing, including - Leading projects in website strategy and design, content marketing, brand development, interactive imagery and graphics, video production, SEO, marketing automation, and sales enablement.
- Served as the Creative Lead for Design, Web, and Multi-Media Projects, leading and managing multiple concurrent web redesign and interactive projects from inception to launch, ensuring all requirements were met, sites were thoroughly tested, and projects were delivered on time and within budget.
- Directed and managed creative projects such as logo designs, white paper layout designs, infographic designs, videos, slide decks, and more.
- Collaborated directly with clients to understand their project needs, conducted research, and proposed solutions to achieve their goals.
- Created detailed project plans that included timelines, workflows, and/or Gantt charts, providing weekly internal and external team updates to ensure projects stayed on track and tasks were completed on schedule.
- Identified, documented, and managed scope or deliverable change requests, whether initiated internally or by the client.
- Planned for and controlled quality by reviewing items before delivery to clients, monitored and enhanced internal and external deliverables/documents, and worked with internal teams on needed revisions/enhancements.
- Ensured the use of best practices and applied lessons learned from previous projects.
- Tested, reviewed, and ensured quality of all client deliverables, including managing the end-to-end QA process prior to deployment.
TREW MarketingCreative Design Specialist
Sep. 2017 - Nov. 2020Responsible for the successful implementation of marketing projects within the HubSpot platform, including:
- Website strategy and design: Developed and executed website redesign projects, ensuring all requirements were met, sites were thoroughly tested, and projects were delivered on time and within budget.
- Brand development: Collaborated with clients to create brand identities and developed visual assets to support their brand, including logos, typography, and color palettes.
- Content marketing: Created and implemented content marketing strategies, including blog posts, social media, and email campaigns, to drive traffic and generate leads.
- Interactive imagery and video production: Produced and edited videos and created interactive imagery to enhance the user experience on websites and social media channels.
- SEO: Conducted keyword research, optimized website content, and monitored search engine rankings to improve visibility and drive traffic.
- Marketing automation and sales enablement: Developed and executed marketing automation campaigns and implemented sales enablement strategies to support the sales team.
Frakes Engineering, IncMarketing Manager
Jun. 2014 - Aug. 2017Indianapolis, Indiana AreaSuccessfully built and managed an inbound marketing program for Frakes Engineering, resulting in increased brand awareness and lead generation. Responsibilities included:
- Designed, wrote and launched a new website that leveled up the Frakes Engineering brand and effectively promoted key services, resulting in increased website traffic and engagement.
- Established brand message and visuals, designed website, brand elements, videos and graphics, and wrote a range of marketing content including press releases, blogs, company policies, newsletters, statements of qualifications, case studies, and white papers.
- Coordinated events, trade shows, workshops, webinars and other marketing events to promote key services and generate leads.
- Worked closely with the sales team to establish a healthy sales pipeline and drive revenue growth.
The Times of NoblesvilleJournalist
Dec. 2013 - Jun. 2014Noblesville, indianaAs a local reporter
- Wrote 2-4 stories per day for daily publication, consistently meeting strict deadlines
- Managed the newspaper's social media accounts and increased engagement through targeted content
- Conducted extensive research to uncover unique and compelling stories for publication
- Attended Hamilton County government meetings to report on important news and events
- Designed engaging infographics to accompany stories and enhance reader understanding
- Interviewed local entrepreneurs, politicians, and community members
- Took and edited high-quality photos to visually enhance written content
Johnson County Learning CenterGraphic Designer
Feb. 2013 - Apr. 2013Franklin, IN- Create visually engaging advertising and event materials to promote JCLC's programs and services
- Collaborate with the team to update and improve the JCLC website, ensuring an intuitive user experience for visitors
- Utilize my audio editing skills to compile and produce high-quality recordings for the center's use.
The FranklinCity/State Editor
Sep. 2011 - Sep. 2012Franklin, INLed the publication's coverage of local and statewide news overseeing a team of reporters and ensuring high-quality journalism. Responsibilities included:
- Edited stories for accuracy, clarity, and style
- Managed the City/State page, curating content and making editorial decisions
- Worked closely with reporters to develop story ideas and angles
- Collaborated with other editors and departments to produce a cohesive and engaging newspaper
The Statehouse FileReporter
Jan. 2011 - May. 2013Indianapolis, Indiana, United StatesAs an Indiana political correspondent at the Statehouse, I delivered news and insights that kept readers informed and engaged. My achievements included:
- Conducting insightful interviews with legislators that brought unique perspectives to my stories
- Covering the 2011 Democrat Walkout, providing detailed and accurate reporting that was picked up by newspapers across Indiana and Kentucky
- Consistently researching potential stories, uncovering hidden angles and generating leads that drove readership
- Writing and publishing 1-2 high-quality stories per day that informed and educated readers on important political issues
- Analyzing complex legal documents to extract critical information for my reporting
- Providing valuable editing and feedback to my peers, improving the quality and accuracy of our collective work.
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