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Work Background
Royal EnfieldChief Growth Officer - EV
Jun. 2023Chennai, Tamil Nadu, IndiaIn charge of Product Strategy, Brand, Marketing, Sales and Service for the new EV unit of Royal Enfield.
MHL Custom / Lift FoilsChief Commercial Officer
Sep. 2020 - Jun. 2023Los Angeles, California, United States- Designed and implemented the global strategy for Sales, Brand, Marketing and Communication
- Opened and managed 360+ dealers/test centers in 80 countries
- Built global partnerships with premium/luxury brands
- Brought the company from $20 revenues to $60M revenues
Deus Ex Machina MotorcyclesVP Sales and Marketing North America
Oct. 2018 - Sep. 2020Venice, California
Abarth & C. SpaDirector Of Operations
Mar. 2017 - Apr. 2018Turin Area, Italy- Lead a team of 65 people - Sales& Marketing, Finance, brand and Communication, HR, Racing, Officine Abarth
- Increased revenues by 20% and MCU by 10%
- Launched 695 Rivale, limited edition made in collaboration with Riva Yachts
- Increased brand awareness by 30% outside of Italy
Alfa RomeoMarketing Director
Apr. 2015 - Mar. 2017Torino- Designed, planned and implemented the relaunch of the Alfa Romeo brand
- Developed the commercial launch strategy of new products (Giulia and Stelvio) and managed the existing product line up (Giulietta, Mito and 4C) with a team of 18 people
- Increased MCU by +10% vs Car Approval thanks to a dedicated upselling strategy applied through the EMEA Business Centers - Increased community on Instagram by (+50%), Facebook by (+20%) and LinkedIn by (+150%)
- Coordinated Alfa Romeo Product Marketing Strategy and Product Positioning
- Managed Product LineUp (range, engines, trims, special versions, product
animations)
- Set, supervised and managed Alfa Romeo Pricing with EMEA Business Centers
Ducati Motor HoldingScrambler Brand Director
May. 2013 - Apr. 2015BolognaScrambler was a once in a lifetime project, a revolution not just inside Ducati, but in the entire motorcycle world. My team and I dreamed, designed, and launched globally the Scrambler Ducati Brand (brand architecture, brand positioning, brand identity, product strategy, product marketing, apparel, accessories, and licensed merchandise).
We implemented a Growth Hacker marketing approach to effectively utilize available funds, and to function independently from external agencies.
Scrambler sold 16,000 bikes in the first 10 months. It's still the most sold bike at first year in the history of Ducati. - Scrambler still weights 25% of Ducati’s global sales
- Scrambler enabled Ducati to attract new customers (75% vs 35% other models average), and to break the wall of 50,000 bikes sold in one year for the very first time in its history in 2015.
Ducati Motor HoldingSales Performance Development Manager
Jun. 2010 - May. 2013In charge of Dealer Network Development plan (Geographical strategy and Dealer Performance Measurement), Retail Identity, Dealer Sales Training (strategy, Train The Trainer activity and Training Events), Global Dealer Conference and Ducati Factory Store Management (Flagship Store)
- Project Leader of the new DCS, Dealer Communication System, web app for Ducati Dealer awarded by Tim Cook as best business app in 2012 (http://www.youtube.com/watch?v=HaM5zGg__7s and present on the Apple Website in the Ducati Company Profile http://www.apple.com/ipad/business/profiles/ducati/. The New DCS was also nominated for the European Excellence Awards 2012 for outstanding accomplishment in the field of communication and PR in the Category Automotive and Transport
Ducati Motor HoldingProduct Manager
Jan. 2007 - Jun. 2010- Diavel, Multistrada 1200, Monster and SportClassic product manager (Product Marketing Department)
- In charge of the New Product Brief Writing, Life Cycle Management and the Launch Plan of the new bike models. I developed the launch plan for the new Multistrada 1200 (4 bikes in 1 concept) and the Ducati Monster Art collection (Colour Therapy and Logomania)
- Working directly with the CEO as responsible of the Ducati Product Strategic Plan 2010-2016.
Ducati Motor Holding"Fisica in Moto" Project Creator
Sep. 2006 - Apr. 2008- Project Creator of Fisica in Moto, the interactive didactic physics laboratory, located at the historical Ducati factory in Borgo Panigale, dedicated specifically to high school students created through the collaboration of the Fondazione Ducati together and the Liceo Malpighi (Malpighi high school). - The purpose of the laboratory is to build a bridge between schools and businesses through the experience of science and technology museums. Specifically designed and custom-built interactive machines are used inside the laboratory to demonstrate the principles of physics that students learn at school, as well as phsyics’ relationship with a Ducati MotoGP bike. The whole course has been developed with the collaboration of the professors from Bologna’s Malpighi high school and university lecturers. - 10,000 students/year have visited the laboratory since 2008
Ducati Motor HoldingBuyer, Purchasing Department
Feb. 2005 - Jan. 2007In charge of carbon fibre and exhaust system suppliers. Project Leader of RIDE (Run Into Deeper Efficiency) Project
Ducati Motor HoldingInternship - After Sales Process Development
Feb. 2004 - Jan. 2005SCOR (Supply Chain Operation Reference) Model was utilized to map and to improve Ducati after sales processes.
An updated version of SCOR was developped and proposed to Supply Chain Council with the collaboration of Florence University and Politecnico Milan University.
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