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Work Background
JONESWORKSVice President, Head of Social & Digital
Mar. 2024New York, New York, United States
Ruder FinnVice President, Digital
Nov. 2021 - Mar. 2024New York, New York, United StatesSupported 20+ employees representing cross-departmental teams in utilizing social best practices by launching an internal company-wide social media education program for employees covering topics including best practices and influencer programs. Streamlined operations associated with the employee chain of command and project and client management by devising and employing structured processes for departments.
Highlights of accomplishments in this role include:
• Established and fostered client relationships and managed a dozen client accounts while handling five direct reports.
• Developed social media strategy and organized influencer campaigns for pharmaceutical and tech companies, including acting as the main point of contact for the Digital Integration Group regarding social media strategy and organic content development.
• Prevented the loss of $830K in annual client retainers by improving deliverable quality and salvaging tenuous relationships with two key clients.
• Worked with Splenda and AbbVie supporting large-scale digital and paid influencer marketing campaigns to manage product launches and raise brand awareness.
Optimist ConsultingVice President, Digital
Jun. 2021 - Nov. 2021New York, New York, United StatesStrengthened various operations linked with account/client management, content creation, influencer collaborations, events, and new business pitching while supervising both social media and in-house creative teams.
Highlights of accomplishments in this role include:
• Administered 12 direct reports across two departments of social media and creative team members that serviced 30 luxury lifestyle and real estate clients, as well as directly managed marquee clients, including The Waldorf Astoria New York and projects by the likes of Sir David Adjaye, Rafael Viñoly, Renzo Piano, Bjarke Ingels, and Jeanne Gang.
• Developed quality control processes and reduced 70% of client-facing errors, resulting in an expansion of the team from a single department of five to over 10 FTE and five freelancers spanning two departments.
• Oversaw custom content creation that received the Global Social Media Award for the Best Use of Instagram while managing social media for The Waldorf Astoria New York.
Optimist ConsultingDirector of Social Media & Digital Strategies
Oct. 2018 - Jun. 2021New York, New York
Hawkins International Public RelationsBranding & Creative Specialist
Jan. 2018 - Oct. 2018Greater New York City AreaCollaborated with clients, influencers, and editors, including Condé Nast, Hearst, Time Inc., and AFAR with a focus on optimized project management. Lead the social media team functioning as the emergency communication point of contact between client’s staff and their friends and family in the aftermath of Hurricanes Irma and Maria.
Highlights of accomplishments in this role include:
• Handled multiple in-house social media channels/projects and managed the creation of an all-new company website while being responsible for the creation of 12+ new business proposals per month to secure potential new clients.
• Spearheaded email marketing involving weekly newsletters and bi-annual trend reports while maintaining a 95% retention rate for email subscriptions.
• Doubled new business proposal output while establishing a new business production system from scratch.
Hawkins International Public RelationsSocial Media Strategist
Feb. 2017 - Dec. 2017Greater New York City Area
Singapore Tourism BoardAssistant Manager - Brand & Communications
Feb. 2016 - Feb. 2017Greater New York City AreaPrepared marketing strategies that aligned with the company’s overall business goals. Supervised advertising, product design, and various aspects of marketing to maintain consistency in branding.
Highlights of accomplishments in this role include:
• Planned a social media influencer campaign in partnership with Lyft, Pandora, and Singapore Airlines for a cash cab-style surprise and delight activation promoting the airline’s introduction of non-stop flights between Singapore and the US, resulting in 37M viewers, 700K video views, a 153% increase in engagement on Singapore’s social media channels, and a 60% jump in online conversations about travel to Singapore (15% specifically in target market of California), and receiving recognition with three different Shorty Awards, including Gold Distinction and Audience Honor in the Travel & Tourism category.
• Organized multiple live performances, pop-up experiences, and art installations at Madison Square Park and around New York City, including a Singapore-themed Shake Shack menu, to commemorate Singapore’s 50 years of independence.
• Maximized Singapore Tourism’s North American social media following of approximately 2M while designing creative materials for various applications including print/digital ads, branded content, and social channels in line with target consumer.
WME | IMGPublic Relations Freelancer
Apr. 2014 - Apr. 2016New York, New York
New York NativesManaging Editor
Feb. 2014 - Feb. 2017Greater New York City AreaPlayed a vital role in editorial planning and development, such as maintaining brand voice and standards to conceptualize and create digital and social media content and copy for publication. Interviewed and interacted with famous celebrities and personalities, including Missy Copeland, Karl-Anthony Towns, and Patricia Fields during video series production.
Highlights of accomplishments in this role include:
• Ensured effective content marketing by maintaining production calendars for 10 video series and social media channels (50K followers), and an editorial calendar for 25 contributing writers while maintaining overall content quality.
• Wrote 8-10 original articles and edited/published 50 articles monthly while monitoring five direct reports including photographers, videographers, designers, editors, and social media managers.
• Raised awareness for the launch of CBS’s fall television lineup by overseeing video and editorial sponsored content partnerships.
Peoples RevolutionFashion Public Relations Intern
Jan. 2014 - Mar. 2014Greater New York City Area
Council on Alcohol and Drug Abuse for Greater New OrleansOffice Manager
Jul. 2012 - Jan. 2014New Orleans, LA
The Irish HouseMarketing & Events Manager
Jul. 2011 - Jul. 2012New Orleans, LA
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