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Network Power<100 people
Roles
Geos
🇧🇷100%
Brazil
Work Background
FAMI Tecnologia MédicaSr Product Manager
May. 2020São Paulo, Brazil- Drive pricing strategy across the portfolio and manage pricing ACTs
- Own product strategy, lead product development efforts, and contribute to the growth of the business
- Act as a thought leader by participating in public presentations, demos, and industry events
- Serve as a mentor and leader to junior-level Product Management professionals
- To work with RBMs and L&D Team to ensure that these tools, materials and programmes are clearly briefed and implemented effectively
- Maintain awareness of legislation, trade group agreements, federal, state and local codes, , which may affect marketing or products, and recommend the necessary action
- Attend seminars, professional organization meetings, trade shows, , to keep abreast of new marketing concepts or other developments germane to the function
- Align portfolio priorities with sales initiatives to maximize net sales and mix profitability
- Deeply research and understand the problems of instructors and students, and be able to accurately and thoroughly articulate requirements which strive to solve the problems identified
- Communicate to customers and internal stakeholders about the product itself, upcoming releases, and product roadmaps
Grupo FTPIMedia Manager
Aug. 2018 - Aug. 2019São Paulo e Região, Brasil- Development and implementation of media strategies.
- Negotiations of different complexities with vehicles.
- Execution and management of vehicle schedules.
- Advertising, monitoring, analysis and interventions.
- Measurement of results, through analyses, conclusions and presentations.
- Management of contracts and payments.
- Technical, administrative and operational management.
- Management of people and teams, defining roles and responsibilities.
- Planning and budget management of the media area.
- Customer retention.
- Analysis of consumption behavior.
- Product x customer profile analysis.
BE 180 - Mídia e TecnologiaMedia Supervisor
Mar. 2016 - Jul. 2017SAO PAULO- Direct and indirect customer service.
- Media and technology strategic planning for online and offline activities.
- Negotiation with vehicles and suppliers and exhibitors.
- Development, production of proposals for activation.
- Event planning.
- Management of activities.
- Monitoring and implementation of projects.
- After sales.
- Management and development of the Media and Service Assistant.
- Interlocution with the production, legal and financial department.
- Direct interface with the customer.
- Involvement in proprietary media projects.
- Management of special projects for non-traditional OOH media.
PhilipsKey Account Mkt & Sales - Consumer Care - Consumer Goods
Aug. 2012 - Jan. 2015São Paulo- Key Account Management of 12 distributors and 345 authorized Philips network stations.
- Definition of policy, management and maintenance of prices in the SAP system.
- Sales planning and reporting for out of warranty (ORB) items.
- Development of Promotion and auction of overstock parts.
- Monitoring of logistics and stock.
- Release of trades and negotiations and analysis of the BR_CL_PHILIPS queue.
- Pricing for consumable parts (ISL) + price insertion in SAP/SOS systems.
- Preparation of BR1S sales forecast.
- Review of credit limits for BR1S customers.
- Analysis of the BR1S sell-in / sell-out evolution.
- Prospecting for sales opportunities.
- Development of new labels and packaging for BR1S items.
- Development of communication material for BR1S.
- Development of new products for BR1S.
- Campaigns and Marketing creation.
- Strategic planning.
- Development and launch of new products.
- Communication.
- Product life cycle.
- Relationship and adequacy of product x customer.
- Retention Marketing.
- Service channels and contact segmentation.
- Service SLA. 80% growth in value sales over a 2.5-year period.
Annual Revenue from R$2.7MM – 2012 to R$5MM – 2014 with 43% IGM
Philips Latin AmericaMarketing One Coffee ( Walita - Senseo - Saeco )
Aug. 2011 - Aug. 2012São Paulo Area, Brazil- Brand.
- Communication.
- Market research.
- New products.
- Product.
- Press office.
- Events, contact with agency, among others.
- Internal and external campaigns.
- Digital marketing.
- Payments.
- Translations.
- Control of budget, stock, receiving and shipping products.
- Sales report.
- Control and planning of ROFO and PN&L.
Philips Latin AmericaMarketing Consumer Lifestyle - (Domestic Appliance - Garment Care - Water & Air - Coffee)
Aug. 2010 - Aug. 2011São Paulo Area, Brazil- Marketing actions for the brands Walita, Senseo and Saeco.
- Events, contact with agency, among others.
- Internal and external campaigns.
- Digital marketing.
- Payments.
- Translations.
- Control of budget, stock, receiving and shipping products.
- Sales reports.
- Control and planning of ROFO and PN&L.
Express Creative Marketing AgencyCreative Specialist
Jan. 2009 - Dec. 2009São Paulo Area, BrazilRelationship marketing and creation of digital advertisements for closed TV channels.
SodexoAdministrative Assistant
Mar. 2008 - Aug. 2008sao pauloDevelopment and updating of the Sodexo Pass do Brasil bidding system
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