Professional with more than 15 years of experience and broad vision in the areas of Products, Marketing and Product Management across different channels.
Strong performance in product management, go to market and digital strategies.
Resposible for P&L and product roadmap, working on brand positioning, conducting qualitative and quantitative research focusing on the shopper and end consumer, as well as market analysis using the KANTAR, LCA, GFK, IQVIA and NIELSEN tools, as well as knowledge of methodologies agile (SCRUM and KANBAN).
Definition of distribution and pricing strategies, 360-degree marketing plans, conducting digital transformation projects, managing an E-commerce platform, establishing processes and leading multifunctional teams.
Skills : Customer Experience, User Interface, (UX/UI), Personas, Sprints, Product Development, Product Line, Marketing Plan, Brand, Market, Strategic Planning, Campaigns, Events, Sales, Key Account Management, Media and Advertising, Creation, Communication and Saving Money.More...