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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🐦100%
Design
Geos
🇬🇧100%
United Kingdom
Work Background
GlobantHead of Growth Strategy
Mar. 2024São Paulo, Brasil
GlobantHead of business transformation
Mar. 2022 - Sep. 2024São Paulo, Brasil• Leadership and Development of digital transformation projects in Global companies such as Disney, Bradesco, Embraer, Einstein, Rede D'or, Sulamérica, Porto Seguro, Itaú, JP Morgan, Bunge, Johnson & Johnson.
• Development of the innovation and digital transformation framework for companies.
• Implementation of operational optimization strategies aiming to maximize efficiency and optimize client outcomes.
• Leadership in the process of connecting business and technology, making businesses more focused on results.
• Structuring and monitoring of the P&L, detailing the financial structure, defining KPIs, and managing the implementation process, validating if the results are consistent in each initiative.
• Responsible for the business strategy consulting division in the Brazilian operation.
• Acts as a business leader for J&V initiatives and new business for Globant, validating partner companies, defining business models, and managing the entire journey.
• Focus on increasing revenue, reducing costs, and increasing company valuation.
• Development of high-value-added proposals and projects, considering the business journey to the development and technological implementation.
• Develops digitalization projects for companies focusing on innovative technologies, including AI and ML;
• Development of growth strategies for tier 1 clients (large accounts).
• Leadership and management of large operations of high complexity and risk;
• Works with different types of companies in various regions of the world, applying a dynamic framework adapted to each company's mindset.
• Leadership of multidisciplinary teams for the development of transformation initiatives.
• Development and implementation of projects related to the construction of new businesses, products, revenue architecture, cost optimization, and innovation.
• Develops strategy according to the objectives of the companies' CEOs.
Atitus EducaçãoVP of Market relationship (Marketing & Sales)
Jun. 2021 - Mar. 2022Porto Alegre,Rio Grande do Sul• Managing relationships with companies and market interactions, strengthening brand presence in competitive environments.
• Leading the education reinvention program, transforming traditional approaches to better meet contemporary learning demands.
• Designing and managing growth hacking strategies with a team of 130 experts, driving sustainable growth through innovative techniques.
• Overseeing the development of consumer-oriented products (B2C) and managing business programs (B2B), expanding market reach and diversifying offerings.
• Supervising the operations of Marketing, Sales, and Communication, ensuring cohesion and efficiency among these crucial pillars.
• Direct responsibility for the financial results of the company through strategic management of marketing, communication, and sales teams.
• Managing the market intelligence structure to align product and service offerings with market needs and trends.
• Actively participating in the development of corporate strategies alongside the executive committee, ensuring the implementation of effective action plans.
• Implementing corporate strategy into an operational model of marketing and sales, optimizing processes and maximizing results.
• Constructing and executing impactful marketing campaigns that communicate brand value and effectively engage the target audience.
• Leading the development of the digital innovation and transformation program, integrating advanced technologies to renew processes and enhance customer experience.
• Strategically participating in the company acquisition program, expanding organic growth and increasing market share through strategic incorporations.
IMEDMarket Director - Growth Marketing
Oct. 2020 - Mar. 2022Porto Alegre, Rio Grande do Sul, Brasil<> Lead the growth process and growth team.
<> Sales, Marketing and Communication teams' management.
<> Business and Products Development.
<> Lead Innovation process at all company.
IMED | Oficial Digital Operation Director
Mar. 2020 - Mar. 2022Porto Alegre, Rio Grande do SulNew innovation courses Development (degrees, pos degrees and short courses) Managing Marketing, Sales, Product and financial Leading all strategies about IMED ONLINE
Winning by MarketingPartner & Investor
Jan. 2020Porto Alegre,RSWe are a boutique agency specialized in managing the greatest asset of a person or company, its reputation. Our goal is to plan and implement strategies capable of transforming people and brands into references in their areas of expertise.
Studio Grow MarketingCo-founder
Jan. 2019 - Mar. 2020
Grupo StudioPartner and Marketing and Innovation Director
Oct. 2016 - Mar. 2020Porto Alegre/RS• Leadership in developing and scaling businesses from startup to maturity, focusing on sustainability and long-term growth.
• Comprehensive acquisition and sales strategies, from conception through execution, increasing market penetration and maximizing return on investment.
• Leading strategic and digital transformation projects, fostering innovation and adaptability in dynamic environments.
• Creating and optimizing digital marketing campaigns, specializing in SEM and SEO to increase visibility and engagement.
• Developing inbound marketing strategies and digital launches, designing campaigns that generate qualified leads and conversions.
• Continuous analysis and optimization of marketing campaigns, using data to refine strategies and improve performance.
• Advanced management of integration tools and CRM, providing a holistic understanding of the customer journey from initial interest to loyalty.
• Managing sales and marketing teams, leading a team of 40 professionals in executing complex strategies and aggressive goals.
• Leading the Innovation Hub, guiding organizational transformation and developing new products that meet emerging market needs.
• Strategic planning in Marketing, Media, and Communication, ensuring effective communication aligned with corporate objectives.
• Structuring and expanding franchises, developing replicable business models that maximize geographical growth and market penetration.
• Selecting, investing in, and accelerating startups, identifying and nurturing innovative businesses with high potential for return.
• Leading in Growth Hacking, commanding teams focused on hypothesis testing and rapid scalability, driving innovation and accelerated growth.
• Developing strategic partnerships and corporate alliances, expanding the company's reach and strengthening its market position.
Grupo StudioMakerting and Sales Leader
Jul. 2015 - Oct. 2016São Luís e Região, Brasil>Innovation Project Managment;
>Aquisition Consulting;
>Product Owner;
MSXGROUPMarketing Consultant
Jun. 2015 - Dec. 2017São Luiz/MA• Marketing Consultant.
• Sales Representant.
• Customer Success.
Grupo StudioMarketing manager
Aug. 2014 - Jul. 2015São Paulo/SP• Marketing and Sales team Management.
• Product Owner;
• Search Engine marketing.
• Search Engine optimize.
• Inbound Marketing.
• Media planning.
• Social Media.
• User Experience.
• Business Intelligence.
Grupo StudioMarketing Cordinator
Jul. 2013 - Aug. 2014São Paulo/SP> Midia Planning;
> Sales and marketing team management;
> Call Center management;
> Content generation;
> Development of Management reports > Training;
>Franchising Managment.
Grupo StudioMarketing Assistant
Aug. 2012 - Jul. 2013Porto Alegre/RS> Graphic Designer;
> Digital Marketing;
> Leads Aquisition;
> Midia Planning;
> Social Mídia;
> Fairs and events managment;
Solução Agency Media & Planning
Mar. 2012 - Aug. 2012Canoas/RS• Graphic Designer.
• Customer Success.
• Media and planning.
• Media Acquisition.
PeugeotMarketing assistant
Dec. 2011 - Mar. 2012Porto Alegre/RSGroup that represents the Peugeot cars Sales in the South of the country. Maxim was also owner to Audi, Lifan and Effa. • Graphic Designer.
• Trade Marketing.
• POS management.
• Media management.
Mauricio Fotos - Photography and Eventsvideo and photo producer
Apr. 2007 - Dec. 2011Guaíba/RS<> Graphic Designer.
<> Video Producer.
<> Photographer.
<> Events Producer.
<> Events Planner.
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