Mercedes-Benz USADigital Platforms Strategy Lead
Jan. 2021 - Dec. 2022Atlanta, Georgia, United States• Developed digital customer experience, eCommerce, and online-to-offline customer journey roadmaps, increasing lead completion rates from 1.94% to 2.3%.
• Identified alignment opportunities for MBUSA and dealer network, optimizing online-to-offline experience.
• Managed prioritization and development of features through scaled agile framework product development teams.
• Developed MBUSA’s omni-channel eCommerce strategy, aligning against executive management goals.