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Work Background
Cox Automotive Inc.Lead Product Manager
Jan. 2022Atlanta, Georgia, United States• Spearheaded development and implementation of advanced authentication methods, like Google One-Tap, resulting in a 43% increase in logged-in users on Autotrader and 750% increase on Kelley Blue Book in the first year.
• Collaborated with key stakeholders to define and implement authenticated user product vision and roadmap, resulting in another 116% increase in logged-in users on Autotrader and 100% increase on Kelley Blue Book.
• Optimized VIN recall user flow while capturing authenticated users, reducing operational costs by 53%.
• Led cross-functional team to create new account protection features, reducing account takeovers by 50% in the first year.
Mercedes-Benz USADigital Platforms Strategy Lead
Jan. 2021 - Dec. 2022Atlanta, Georgia, United States• Developed digital customer experience, eCommerce, and online-to-offline customer journey roadmaps, increasing lead completion rates from 1.94% to 2.3%.
• Identified alignment opportunities for MBUSA and dealer network, optimizing online-to-offline experience.
• Managed prioritization and development of features through scaled agile framework product development teams.
• Developed MBUSA’s omni-channel eCommerce strategy, aligning against executive management goals.
Mercedes-Benz USADigital Shopping Experience (DSE) Product Owner
Jan. 2019 - Dec. 2021Greater Atlanta Area• Lead UX, Frontend, and Backend development teams to launch a Digital Commerce Platform on brand. website, earning a 2021 Webby and decreasing days-to-close on leads from 22-days to 11-days on average.
• Launched 50 dealer pilot for dealer management system integration, an industry first, decreasing lead time and increasing revenue from aging vehicles by $1M within first 3-months. • Optimized mbusa.com to drive customers down the purchasing funnel while providing a seamless experience, resulting in being awarded #1 in JD Power Luxury and Overall Automotive Brand Website Summer 2020.
Mercedes-Benz USAOneWeb NAFTA Specialist
Jan. 2017 - Dec. 2019Greater Atlanta Area• Partnered with multiple business units, outside agencies, and MBIT to launch unified AEM platform for NAFTA region, migrating Canadian and Mexican markets entirely.
• Reimagined process for MBUSA’s car configurator image production to increase efficiency, providing up to 6- months for vehicle data delivery with YOY cost savings of $1.5M.
• Led enhancements to platform’s Global Navigation redesign for MBUSA, MB Canada, and MB Mexico websites, increasing traffic to high-value key shopping experience pages by 67%.
Mercedes-Benz USAModel Year Changover Specialist
Jan. 2015 - Dec. 2017Greater Atlanta Area• Orchestrated the planning, release, and management of content for over 130 vehicle models on mbusa.com, providing consumer-based insights to product management strategy for upcoming vehicle releases.
• Managed design concept, content, production, and distribution of the printed vehicle brochures, providing dealerships and customers a physical love letter to vehicles and increasing brand love.
AT&TAccessory Channel Marketing Manager - E-Commerce
Jan. 2014 - Dec. 2015Greater Atlanta Area• Collaborated with Product Managers and leadership to promote diverse product offering on att.com, improving eCommerce revenue by 31% YOY.
EnviroScentDigital Marketing Manager
Jan. 2012 - Dec. 2014Greater Atlanta Area• Optimized website and copy strategy for product pages for search, obtaining first page Google search results.
• Designed and managed the development of a complete website redesign for the “ScentSicles” brand, increasing site traffic and online orders by 170%.
Unique Squared IncMarketing Manager
Jan. 2009 - Dec. 2012Atlanta, GA• Improved brand development, brand awareness, and website traffic utilizing Social Media avenues to increase website traffic by 20%.
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