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Work Background
Medium RareSponsorship Events Manager
Mar. 2023Phoenix, Arizona, United StatesRoommates Live Block Party 2024
Kelce Jam 2024
Super Bowl 2024 Super Bowl 2023
Shaq’s Fun House, Sports Illustrated the Party, Gronk Beach, Guy’s Flavortown Tailgate - Serve as a liaison between Medium Rare and our Sponsors working to ensure their onsite activations come to life seamlessly. - Responsible for ensuring all Sponsor activations are complete / show ready leading into the event by ensuring bottle / product displays are in tact as well as giveaway items and other deco items are in place.
-Work closely with the internal teams at Medium Rare to achieve success and oversee branded integrations across the event’s activations alongside other key team members.
- Work alongside Medium Rare’s Sponsorship Sales leads to ensure activations are set up according to pre-approved renders and discussions.
- Work alongside production teams onsite leading into the event to ensure all deliveries
have landed and product is available for display at activations and on VIP tables (where
applicable).
- Responsible for disseminating up to date sponsor information to Sponsorship Leads and
keeping key figure heads updated on deal points.
Scoremore Holdings LLCSponsorship Operations and Activation Manager
Jan. 2020- Direct liaison between ScoreMore, the individual festivals and sponsors/strategic partners
- Leverage and grow existing brand partnerships - Fulfillment of all sponsorship contract deliverables
- Organize and manage monthly/weekly team meetings with brand partners and internal departments - Work with the festival operations team on activation placements, build outs and permitting - Develop, implement and manage the sponsor advancement strategy for each festival including onsite activations, equipment and labor, credentials, load-in and load-out, signage, power, fresh water, grey water and security, etc
- Collaborate with sponsors/brands to establish and implement social media and marketing campaigns aligning with brand goals - Manage onsite team of wranglers, labor and sponsorship activation/operations staff
- Develop and execute ticketing and hospitality packages for brands and VIPs - Responsible for upselling incremental revenue opportunities and collecting associated receivables following the event
- Conduct all post-show financial collections and settle billbacks - Major brand sponsors/partners include Nike, Google Pixel, Red Bull, Verizon, Tito's Vodka, NBA 2K, Levis, Houston Rockets, Bacardi, Patron, Diageo, Monster Energy and more
KAABOOWorksServices, LLCDirector of Corporate Partner Activation and Fulfillment
Jan. 2015 - Jan. 2017KAABOO Music Festival is an annual event held in Del Mar, CA consisting of 30,000 attendees per day, 6 stages, 70+ musical acts and additional guest experiences. • Optimized relationships with over 60 corporate brand partners and corporate hospitality clients generating over $5mm in annual revenue
• Leveraged brand partner marketing channels to provide massive reach and engagement for KAABOO, while delivering authentic event association for the brands
• Maximized client service to achieve an average annual renewal rate over 90%
• Collaborated with brand partner agencies and PR firms to maximize value-add festival association opportunities
• Worked with internal departments (design, operations, production, security, food and beverage, etc) to create and bring to life new activations and hospitality experiences specific to individual brand partners • Managed advancement, load-in, onsite service and load-out for 100+ activations
• Improved the processes and streamlined the activation and fulfillment systems
• Major brand partners included Mercedes-Benz, MillerCoors, MGM Resorts, Synchrony Bank, Constellation Brands, Diageo, New Era Caps, EJ Gallo, William Grant & Sons, Maui Jim, KRAVE, Kashi and more
• Worked closely with internal food and beverage department to ensure accurate fulfillment of brand partner contract
Sprocket Marketing LLCDirector of Communications
Jan. 2013 - Jan. 2015Sprocket created and sold partnership opportunity portfolios for events and venues. Ingredients included onsite experiences, traditional media, extended online and social media, onsite advertising, direct marketing, artist and VIP interaction and other custom interactive solutions. Sprocket managed the process from start to finish - developing the opportunities, acquisition of new partners and all aspects of activation and fulfillment. • Managed property relationships and communications with 5 music festivals
• Produced sales decks and collateral to be used in the acquisition of brand partners
• Managed a national experiential marketing program for a national wine brand client – developed the concept, budget, routing, staffing, logistics and reporting
• Delivered turnkey solutions for experiential marketing activations for clients such as Budweiser, Starbucks, Chaco Footwear, Mountain Dew, Francis Ford Coppola Winery and Shiner Bock Beer.
Wist Office ProductsAccount Executive
Jan. 2012 - Jan. 2013• Examined daily company sales reports to look for sales opportunities in customer buying patterns (client relationship management) • Made cold calls to prospective customers • Develop relationships with key decision makers at new and existing customers. • Made weekly visits to existing customers to continue to strengthen the relationship and grow sales. • Field customer complaints and coordinating individualized solutions.
• Train client contractors’ new sales people in our product line and website. • Maintain a professional appearance and demeanor at all times • Create new and creative business solutions for customers to increase monthly ordering amount and product lines.
Bishop Seabury AcademyDirector of Admissions
Jan. 2008 - Jan. 2009Lawrence, Kansas• Work directly with the Head of School to advance the school’s mission through recruiting new students and donors.
• Working independently throughout the community to identify and secure prospective donors.
• Assist the Chair of the Development Committee with organization and event planning related to increasing donorship.
• Serving as the primary responder to admissions inquiries.
• Maintaining and organizing all admissions records and supervising the transfer of records of accepted students into the permanent records of the school.
• Organizing and planning all aspects of meeting and events pertaining to Admissions and Development.
• Designing and producing all admissions marketing materials such as view book, brochures, advertisements, other promotional items and application forms.
• Providing admissions materials to and serving as chief liaison to facilitate successful communication with the Chamber of Commerce, local realtors, schools and other organizations as appropriate.
Nicholson KovacAccount Executive
Jan. 2007 - Jan. 2008Kansas City, Missouri Area• Direct and coordinate the day-to-day agency efforts on behalf of the client, including; development and execution of printed, collateral and web material, development and management of annual budget exceeding $1.8 million, market research and media buying.
• Oversee all aspects of planning and execution of annual trade show exhibit. • Preparation and presentation of marketing recommendations, strategies and actions to aid in the client reaching their business objectives. • Preparation and maintenance of accurate budget and timeline information throughout project.
• Create and manage project timetables and other team members to ensure timely development, completion and delivery of client projects.
Golf Course Superintendents Association of AmericaCorporate Sales and Marketing Coordinator
Jan. 2005 - Jan. 2007Lawrence, Kansas• Promoted to current position within first year.
• Assist National Account Managers with sales and fulfillment responsibilities to ensure targeted annual revenue exceeding $4.5 million. • Work directly with key decision-makers at top 50 clients such as The Toro Company, John Deere, Bayer, BASF, DuPont and more to develop and implement annual marketing/media plans and targeted sponsorships. • Report to Director of Corporate Sales and Marketing to provide support to exceed annual department revenue goals – annual goals were exceeded for the first time in 8 years in 2006.
• Support the Director and National Account Managers by planning department meetings and events, preparing expense and commission reports, planning and organizing travel and acting as a liaison to other departments.
• Responsible for planning and fulfillment of all aspects pertaining to client visits, meetings and events.
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