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Work Background
Row House San MarcoPrincipal Owner/Operator
Jul. 2020Jacksonville, FL, United States• Launched and scaled a Row House franchise, overseeing all aspects of operations, marketing, and sales.
• Operated day to day functions in the studio including lead nuture, sales, client inquiries and requests.
• Acquired and managed two distressed fitness studios, implementing turnaround strategies to improve revenue and membership.
• Developed key performance indicators, financial models, pricing strategies, and cost control measures to optimize business performance.
• Led and trained a team of coaches and support staff, fostering a high-energy, client-focused culture.
• Closed business deals monthly by discovering and aligning client goals with our offerings.
• Nurtured client relationships by creating strong personal relationships and fostering a supportive and inclusive community.
• Executed community engagement and local partnerships, increasing brand awareness and customer retention.
• Successfully exited two underperforming locations, negotiating business transitions and minimizing financial impact.
• Managed P&L, budgeting, and forecasting to navigate industry challenges and market fluctuations.
NoneConsultant
Jan. 2020 - May. 2020• Led sales efforts for pharmacogenomic genetic testing, helping healthcare providers determine drug efficacy based on patients' DNA.
• Educated medical professionals on the benefits of precision medicine, increasing adoption of cutting-edge genetic testing solutions.
• Played a key role in the company's rapid pivot to COVID-19 testing at the onset of the pandemic, supporting public health efforts when testing was limited.
• Built relationships with healthcare organizations, labs, and providers to drive revenue and expand market presence.
• Adapted quickly to industry shifts, demonstrating resilience and strategic agility in a high-pressure environment.
PharMericaRegional VP Sales
May. 2013 - Oct. 2019Jacksonville, Florida Area• Led and developed a high-performing sales team of six distributed Account Executives, driving strategic growth and market expansion across the Southern region.
• Designed and executed comprehensive business plans to achieve and exceed revenue targets, strengthening the organization’s market presence.
• Closed high-value business deals by identifying client needs, aligning solutions with organizational goals, and fostering long-term strategic partnerships.
• Built and nurtured key client relationships, positioning the company as a trusted partner and ensuring sustained business growth.
• Mentored and coached the sales team, addressing knowledge and skill gaps to optimize individual performance and drive continuous improvement.
• Established performance-driven sales metrics, setting clear territory sales goals and commission structures to maximize team motivation and success.
Gulf South Medical Supply a division of PSS World Medical Inc.Senior Pricing Director
Feb. 2011 - May. 2013Jacksonville, Florida AreaLead the divisional communication and training plans to support the successful transformation from current pricing processes to a data informed approach with PROS prescriptive pricing. Developed the divisional change management, communication and training plans for all aspects of the PROS Revenue Management pricing suite. Operationalized the prescriptive pricing component of the project.
Gulf South Medical Supply a division of PSS World Medical Inc.Pricing Project Director
Jan. 2008 - Jan. 2011Jacksonville, Florida AreaPossessed the vision to understand how a pricing solution with prescriptive pricing was an enabler to becoming a world class pricing organization. Introduced the prescriptive pricing concept to the PSS WorldMedical Inc organization and achieved buy-in across the organization, ultimately ending in the purchase of the PROS Revenue Management software suite. Project Lead and subject matter expert for the Gulf South Division with a supporting role for the PSS Division.
Gulf South Medical Supply a division of PSS World Medical Inc.Manager of Margin Improvement
Jan. 2005 - Jan. 2008Jacksonville, Florida AreaRecipient of prestigious CEO Roundtable member award. Responsible for monitoring and offering solutions to improve the company’s current margin state. Proactively sought ways to improve our complex pricing processes to achieve greater accuracy and efficiency. Saved the company in excess of $1M through visibility and active correction of errors related to pricing and costing. Instrumental in contribution margin based compensation plan development, analysis and implementation.
Gulf South Medical Supply a division of PSS World Medical Inc.Financial Analyst
Jan. 2001 - Jan. 2005Jacksonville, Florida AreaResponsible for ad-hoc reporting, analysis, sales forecasting and commissions. Worked on various process improvement projects including migration from a legacy pricing system to a custom pricing solution and moving from a manual keying process for contracts and chargebacks to an automated Access system.
• Responsible for fleshing out requirements and documenting processes surrounding all facets of current company pricing capabilities and accompanying tools and providing requirements for new, custom tool sets.
• Responsible for integrating acquisition pricing.
• Charged with leaning out the Contracts and Chargebacks process. Mapped current process, identified failure and delay points and recommended new process; migrated from manual processes to an automated, decision making system; reduced chargebacks denied by 50%
• Performed analysis for new compensation plan that included significant territory alignment and a reduction in force. • Created an Access database, including interface, to manage monthly commission data and reporting.
First Union BankController North Florida Region
Jan. 2000 - Jan. 2001Jacksonville, Florida AreaCreated and analyzed financial reporting for the North Florida Region. Responsible for Ad hoc reporting, budgeting and forecasting for the region.
Enterprise North Florida CorporationBusiness Analyst/Consultant
Jan. 1999 - Jan. 2000Jacksonville, Florida AreaConsultant for early-stage innovation companies including: analysis of market data, competitive landscape, pro forma financials and five year projection statements to evaluate the feasibility of company revenue models. Guide entrepreneurs in identifying the short-range tasks necessary to obtain their long-range goals (financing) and assist in the development of the business strategy and business plan.
Produced business strategy and plan resulting in financing of $3M for medical start-up.
Advised web-based start-up on business strategy yielding $100K development financing.
St. Johns County Emergency ServicesParamedic
Jan. 1990 - Jan. 1997St. Augustine, FloridaRefined the skills to think quickly and clearly under high-pressure situations through seven years of emergency medical experience.
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