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Work Background
Uncult Ōtautahi Cult Survivor Peer Support GroupVolunteer Group Manager
Jan. 2025Christchurch City, Canterbury, New Zealand
ME/CFS Canterbury / West CoastBoard Trustee
Dec. 2024Christchurch, Canterbury, New Zealand
DECULTDesign, Marketing & Communications - Volunteer
Nov. 2023Christchurch, Canterbury, New ZealandDeveloped marketing strategy, designed sponsorship material, branding, social media and advised on fundraising for the initial stages of this unique and important conference that took place in October 2024. Currently doing the same for the conference in 2026.
EPYK Co-Founder
Oct. 2022New ZealandParent company for a range of products and service that aim to disrupt the world with innovative and sustainable solutions. Our first brand – Smell Hound – distributes probiotics in New Zealand, Australia and in the near future, India.
ShopifyMerchant Success Manager
Mar. 2019Canterbury, New ZealandI stand as a passionate advocate for both Shopify’s partners and our vast community of e-commerce merchants. I empower Shopify merchants to fully optimise the platform by guiding them to utilise every available feature and tool. I collaborated with merchants across North America and the APAC region, generating over $1 million in annual revenue, to maximise their revenue generation by cultivating strong customer relationships and promoting optimal use of the Shopify e-commerce ecosystem.
Nurtured and strengthened customer relationships with over 25 key merchants, each with at least $5 million turnover pa across North America and the APAC region
By maintaining up-to-date expertise on all product offerings, I provided tailored recommendations that enhanced merchant online operations and increased sales by an average of 15%.
I analysed business metrics of 50+ merchants using Shopify's internal analytics and G4, identifying opportunities and providing actionable insights to optimise sales and performance
Trained approximately 3450 merchants over 5 years through 150+ training sessions, webinars, and workshops, ensuring their proficiency in platform features and e-commerce best practices
Facilitated collaboration between merchants and Shopify's internal departments, navigating complex organisational structures with multiple stakeholders and international teams to enable local offerings on a global scale (e.g., connecting Shopify's fulfilment network with merchant marketing departments)
The Opportunities PartyEcommerce Manager
Sep. 2018 - Nov. 2020New Zealand
Wild South ClothingDigital Marketing Manager (contract)
Nov. 2017 - Nov. 2018Christchurch, New Zealand
Evil Genius Bar and LairCo-Founder / Owner
Apr. 2017 - May. 2020Ferrymead, ChristchurchBar/cafe and coworking space for Christchurch outcasts, mavericks and misanthropes looking for a cool spot to work, eat and drink... not necessarily in that order.
Quad CoworkDirector / Founder
Dec. 2015 - Apr. 2017Christchurch, New ZealandQuad is a coworking community and work space for digital creatives in central Christchurch city. Ideal for creatives of all types who want to work alongside other like-minded professionals in an enjoyable and inspiring community environment with a little bit of attitude.
Semi-PermanentChristchurch Producer
Sep. 2015 - Mar. 2019ChristchurchOne of the largest events of its type, Semi-Permanent is a creative platform spreading art and design inspiration. It consists of a conference and side events which include exhibitions, competitions, workshops and parties. It’s a week long celebration of all things design. Graphic Design, Film, Art, Illustration, Web Design, Photography, Visual Effects, Animation, Graffiti, Motion Graphics, Stop Motion; all these things and more. Semi-Permanent explores the diverse and exciting design world bringing together exceptionally talented artists and designers to speak at the event.
SuchCrowdAdvisory Board Member
Sep. 2015 - Dec. 2015ChristchurchSuchCrowd exists to encourage user participation in events, making them more fun! This eliminates the possibility of a failed event and encourages more events to happen. Better events, bigger crowds, more fun.
MightyGem.comLead Mentor/Advisory Board Member
Sep. 2015 - Dec. 2015ChristchurchMightyGem is an online platform and mobile app enabling Hospitality businesses and their customers to connect easily for regular, direct and private feedback, targeted promotions, and tailored loyalty systems.
Christchurch Arts Audience Development TrustSteering Group Member
Aug. 2015 - Jul. 2017ChristhchurchCAAD - Created to make the arts part of everyday life for the people of Christchurch and Canterbury. The Christchurch Arts Audience Development (CAAD) Project is governed by the CAAD Trust and operated by a consortium of Christchurch-based organisations led by the CAAD steering group. Steering group representatives are driving this project with the aim of growing audiences for the arts for the collective benefit of all Christchurch and Canterbury arts practitioners and organisations.
Lightning LabBusiness Mentor
Aug. 2015 - Aug. 2016ChristchurchMentors play an active and crucial role in Lightning Lab. Some of New Zealand’s top minds in business, these leaders join startups in the trenches, connect them to partners and prepare the startup for investment.
Gibson Creative – Digital Marketing & DesignOwner
Mar. 2015 - Aug. 2024ChristchurchOver 20 years of experience working in design across the globe. I create brands, campaigns, and designs that position my clients above their competitors, adding value to their businesses and ultimately increasing client profits.
www.jayagibson.com
Exchange Christchurch (XCHC)Director
Mar. 2015 - Aug. 2015Canterbury & West Coast, New ZealandXCHC is a charitable trust set up to provide affordable space to emerging creative industries to produce and showcase their work. My role was to help the exchange nurture the Christchurch creative community and support the development of young creative business. I did this through maintaining and developing the strategic direction for XCHC by working with the board.
Semi-PermanentChristchurch Producer
Jan. 2015 - Mar. 2019
Farmlands Co-operative Society LimitedMarketing & Design Studio Manager
Mar. 2014 - Mar. 2015Christchurch, New ZealandNew Zealand's largest farmer-owned rural supplies co-operative, with over 85 stores nationwide serving more than 75,000 shareholders. They provide a comprehensive range of products and services to the agricultural sector, including farm inputs, livestock, fencing, fuel, and technology. Farmlands is committed to supporting sustainable farming practices and helping its shareholders maximise their profitability.
Reporting to the Director of Marketing and working alongside the executive leadership team, I was hired to manage the rebranding of the two largest rural trading companies in New Zealand: Combined Rural Traders (CRT), valued at $1.25 billion, and Farmlands, valued at $750 million, into Farmlands Co-operative.
Successfully oversaw the rebranding of the co-op's combined 10 business units and 15 sub-brands, as well as upgrading the marketing and design processes and systems to cope with the rapid growth from a regional organisation to a national enterprise. The rebrand required several high-level projects, including the redesign of: – Signage and interiors for 85 stores across the country – Shareholder magazine distributed to 75,000 shareholders per month – Website, where visitors rose from 110,000 to 275,000 in the first year of relaunch
Reduced annual printing costs by 12% (approximately $220,000 in savings) through the consolidation of print suppliers and improved production forecasting
Created marketing efficiencies of approximately 20%, equating to $650,000 per annum, through the implementation of new automation software, production/workflow processes, and systems
Led and mentored a team of 8 designers, 3 marketing executives, and 1 copywriter, and liaised with 3 external marketing agencies
Achieved a significant milestone with the subsequent valuation of Farmlands Co-operative at $2.4 billion the following year, making it New Zealand's 15th-largest company by revenue
Outdoors New ZealandNational Outdoors Programme Manager
May. 2013 - Mar. 2014WellingtonI was promoted to this position from Marketing & Communications to oversee the running of The World Outdoors Summit and the more strategic programmes that I had developed since my employment;
– The Value of the Outdoors, an economic impact study into the benefits that the community brings to society
– GO! (Get Outside) family & kids recreation participation programme
– IRIS (Keeping an eye on safety) National incident reporting system
A challenging role that involves developing strategies and collaborating with multiple key stakeholders at the highest level with differing values and outcomes. This saw me bringing together public sector/NGO boards, government department heads, and CEO’s, all way through to private sector owner/operators often with opposing view points, to collaborate on critical matters.
Role highlights
• Successfully ran The World Outdoors Summit with 375 delegates from 8 countries. This included the first industry political panel discussion with MP’s from all parties involved. • Launched the country’s first economic impact programme on the outdoors industry.
• Developed the first trans-Tasman meeting to establish an international safety standard.
Auspicious VictoryArtist
May. 2012OnlineAuspicious Victory is an artist, futurist, and activist. Auspicious Victory combines traditional and digital printmaking techniques and technologies, graphic design principles of colour theory, negative space, composition and typography, with digital painting, artificial intelligence, Liquid AI, machine learning and generative art. Irreverent, uncompromising and bold, Auspicious Victory’s art exists to provoke the comfortable and comfort those that struggle with the common world. Their experience of mental and chronic illness influences how they view time, and the legacy they want to leave behind. Auspicious Victory is an advocate for the empowerment and rights of artists to set their own terms. 5% of all profits are given to community organisations that provide mental health support to men.
Outdoors NZMarketing & Communications Manager
Dec. 2011 - Apr. 2013Wellington, New ZealandAs part of the executive leadership team, my role as Communications & Marketing Manager was to develop the national marketing and communications strategy, run the national events programme, and oversee the national outdoor advocacy programmes, including the marketing for the OutdoorsMark Safety Audit programme. I also oversaw brand management and PR of ONZ and its sub-brands.
Modernised the organisation's communication and marketing infrastructure, including branding and strategic direction, resulting in $90,000 in operational efficiencies. These savings enabled the expansion of the communications team with two new full-time staff members
Successfully ran The World Outdoors Summit with 375 delegates from 8 countries. Including the first industry political panel with MP’s from all major political parties attending
Single-handedly pioneered the nation's first economic impact study on the outdoor recreation industry, collaborating with 12 diverse NGOs and government agencies to achieve consensus and establish the industry's annual GDP contribution at $2.9 billion.
Initiated and organised the first Trans-Tasman meeting to establish an international safety standard for the outdoor recreation sector
Re-branded ONZ & OutdoorsMark, a new website with integrated CRM & CMS
Led a team of four direct reports and managed two full-time independent contractors
Strategic development with budget allocation of $1.2 million annually
Established the first crisis media management protocol, ensuring timely and accurate information dissemination to minimise negative impacts and maintain public trust. Provided strategic media counsel for numerous high-profile television, radio, and print interviews on critical issues.
Boosted annual forum attendance by 14% while achieving a budget surplus
Oversaw the website redesign, resulting in doubled traffic, increased read time, and a 20% reduction in bounce rate. Expanded email newsletter subscriptions by 450%
The Epoch TimesGlobal Marketing Director
Oct. 2009 - Nov. 2011New YorkThe Epoch Times is an international, English-language news media based in New York with 17 editions across 9 countries, in print and online. Hired as a part of an overall strategy to transform the newspaper from an entrepreneurial volunteer-based organisation into a bona-fide professional news media business. Reporting directly to the president, my role was to create a marketing and communications department from the ground up to service the 17 editions around the world, refresh the brand and to develop and implement a marketing strategy.
3 Lotus MediaCreative Director
Mar. 2006 - Oct. 2009London, United Kingdom
Print CentralDesign Studio Manager
Aug. 2002 - Apr. 2004Queenstown, New Zealand
Contact Details Ltd.Marketing Co-ordinator
Jul. 2000 - Jun. 2001London, United Kingdom
Gifted UnlimitedCo-founder/Creative Director
Mar. 2000 - Apr. 2006Queenstown, New Zealand
One To One CommunicationsCreative Group Head
Nov. 1997 - Jun. 1999London, United Kingdom
KeeScott AssociatesGraphic Designer
Jan. 1996 - Dec. 1997London, United Kingdom
ExpocolourGraphic Designer
Jan. 1995 - Dec. 1996Edinburgh, United Kingdom
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