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Work Background
WipfliDirector, Insights & Strategy
Jan. 2024✔ Lead a team of insight strategists, analysts, and researchers to generate data-driven decision-making that optimizes marketing and growth strategies for maximum impact. ✔ Synthesize findings from several areas across growth for a holistic view spanning client experience studies/interviews, market research, industry trends, pipeline analysis, pursuit debriefs, brand insights, marketing performance, research surveys, social intelligence, and more. ✔ Utilizes advanced analytics to evaluate the performance of marketing campaigns, channels, and customer segments, identify areas for improvement, and develop strategies to increase revenue and profitability. ✔ Oversees the development and execution of primary market research studies, including customer satisfaction, brand, competitive analysis, industry trends analysis as well as studies for marketing content development.
AB Research ConsultingResearch & Insights Executive | Founder
Jan. 2015 - Dec. 2024Las Vegas, Nevada, United StatesFounded and built a strategy-focused research consulting firm handling more than $8M worth of projects for clients ranging from niche organizations to global Fortune 500s. Partner with clients throughout the project lifecycle, guiding and advising on research designs, establishing goals and defining metrics for success, identifying and supporting implementation of solutions, measuring outcomes and evaluating effectiveness, and embedding successful strategies, so clients can navigate future challenges. ✔ Optimized Marketing and Growth Strategies: In collaboration with key stakeholders, developed and maintained a deep understanding of client needs and identified key marketing metrics and areas for improvement. Used primary research and advanced analytics to inform strategic direction. ✔ Guided Data-Driven Decision-Making: Gathered and synthesized a range of data and findings from quantitative and qualitative research studies, data analytics, and industry trend analysis. Provided a holistic overview of the client's opportunities, gaps, and customer pain points that informed organizational vision, growth, and profitability. ✔ Implementation of Systems and Operations: Established scalable frameworks, processes, and reporting tools to track and communicate key marketing metrics and performance indicators. Incorporated data visualization into dashboards and presentations that effectively communicated pertinent insights. ✔ Developed and Nurtured Relationships: Consistently cultivated key stakeholder relationships with clients, vendors, and industry experts. Employed a leadership style rooted in the principles of positive psychology, emphasizing and developing people’s strengths, assuring the right people are in the right seats for each initiative.
Public Opinion StrategiesPartner
Jan. 2003 - Dec. 2014Washington DC & Las Vegas, NVPartner, 2009 – 2014
Vice President, 2006 – 2009
Senior Project Director | Project Director, 2003 – 2006 ✔ Initially hired as project director to work with managing partner of multimillion-dollar, full-service research firm. Progressed quickly to senior leadership and positions of higher accountability, complexity, and visibility due to producing high-quality research, systems, and operations that contributed to business performance, client success, and revenue growth. ✔ As partner, developed and executed $6.4M in research strategy projects for broad range of clients. Fully accountable for stakeholder relationships and end-to-end project management. Provided actionable recommendations, supported by presentations and workshops for clients to guide decision-making for revenue growth. Demonstrated strong leadership by cultivating a collaborative team of senior and junior members, guiding their professional development, and facilitating conflict resolution as needed. ✔ As vice president and senior project director, took ownership, prioritized, and managed over $10M in engagements. Created systems and processes to ensure data integrity, and mentored a team of project directors in creating a "best practices" library and portfolio of case studies that led to a 10%+ increase in winning proposals.
MSNBCAudience Research & Business Development Manager - Strategic Operations
Jan. 2000 - Dec. 2003Secaucus, NJ✔ Hired from intern role and quickly promoted to manager by conceiving and executing a comprehensive study related to MSNBC's cable distribution. Led a team of researchers focused on analyzing insights into user behavior, resulting in recommended improvements and innovation for digital and TV offerings. ✔ Spearheaded critical project that tracked revenue and ratings for the 2000 Olympics to measure success. Created database and delivered final report that was shared with MSNBC and NBC's C-suite, illustrating multimillion-dollar impact of ratings and influence on ad revenue. ✔ Supervised the development and execution of custom primary research across a variety of methodologies to better understand the strengths and weaknesses of MSNBC website content and TV programming among key demographics; monitored the competitive landscape for trends and threats. Earlier career:
Applied Teacher Training Program, Capella University
Graduate Research Assistant, Villanova University
Marketing Manager, JKST, Inc
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