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Work Background
LT Big BrotherMentor
Sep. 2023 - May. 2024
Suprasti madąDirector
May. 2023I have been involved in increasing brand awareness in the Lithuanian market, working on digital marketing tasks, organizing events and conferences, and collaborating with various brands. Since 2018, live events have attracted over 1500 participants, indicating growing interest and engagement within our community. We are the leading organisation in Lithuania for organising such seminars and events about fashion, high jeweller, art, culture, with partnerships extending to higher education institutions, gastronomic associations, fashion and beauty brands. www.suprastimada.lt
Lietuvos marketingo asociacija (LiMA)Member of the Board (Kaunas division)
Oct. 2022
MIRACETIFounder and CEO
Jan. 2021LithuaniaI established the agency in response to consistent inquiries and referrals for marketing services, all while maintaining a full-time position. With extensive practical experience in digital marketing, I possess a deep understanding of technical nuances and project management. My expertise extends to adept project management, ensuring seamless communication with clients and the delivery of effective campaigns. Whether partnering with large brands or small businesses with limited budgets, I am committed to delivering impactful results regardless of scale. Key Responsibilities: - Develop comprehensive marketing strategies and plans tailored to client objectives. - Lead the execution of multi-channel marketing campaigns, ensuring alignment with strategic goals. - Conduct in-depth analysis of market trends and consumer behavior to inform strategic decision-making. - Manage and coordinate activities within the marketing team, fostering synergy and cohesion. - Forge close partnerships with clients to understand their unique needs. - Monitor campaign performance closely, offering actionable insights and recommendations.
POPPRI Fashion AuctionsMarketing Manager
Jul. 2019 - Oct. 2021The company offer to customers authentic clothing by famous brands and customer service of exceptional quality. The goods are dispatched each day to 101 countries all over the world. POPPRI Fashion Auctions is ranked among the Top 1000 Fastest Growing European companies (2021) by the Financial Times. - Responsible for ensuring all activity, content and creative output meets the brand’s standard. - Establish strong relationships cross-business units to ensure a cohesive implementation and align strategically across all necessary departments. - Responsible for developing seasonal/key calendars and campaign flighting, maintaining a communication flow across all global digital/traditional channels. Coordinating across all departments from merchandising, PR to e-comm and country Marketing, performance - - Marketing, to keep the 360 Marketing Communication plan up to date and aligned on upcoming campaigns, tactical campaigns and special projects. - Work in Partnership with the Global Advertising teams to plan and allocate the annual European advertising budget, aligning on the right split for Digital, Paid Social, Print.
Kay BleekfMarketing Manager
Jan. 2018 - Jun. 2019Shenzhen, Guangdong, ChinaIndependent Chinese jewellery brand established in 2012, specialising in demi-fine earrings and luxury piercing adornments. - Presenting and promoting products and services to existing and potential clients across Europe. - Crafting presentations, proposals, and other pertinent sales documents. - Cultivating brand awareness and development within European markets. - Participating in both local and international jewellery exhibitions. - Overseeing the establishment of pop-up stores and event coordination in Chengdu and Shanghai cities. - Formulating marketing strategies to bolster brand presence. - Organising photoshoots featuring Chinese celebrities and influencers. Job was located in Shenzhen, China.
RENT BOUTIQUEMarketing Manager
Jun. 2017 - Dec. 2018The clothing rental subscription service. Rent and purchase dresses, accessories and more for work, special events and everyday. - Creating marketing plans to promote fashion products or brands, taking into account the target audience, market trends, and competitive landscape. - Overseeing the development and maintenance of brand identity across all marketing channels and materials. - Planning and executing advertising campaigns across print, digital, social media, and television platforms to increase brand awareness and drive sales. - Conducting research to identify consumer trends, preferences, and behaviors, and utilizing insights to shape marketing strategies and product development. - Managing social media accounts and creating engaging content to booster online presence and engage with customers. - Building relationships with media, influencers, and industry partners to secure press coverage and partnerships that enhance brand visibility and reputation. - Developing and overseeing marketing budgets to efficiently achieve marketing goals. - Monitoring and analyzing marketing performance metrics such as website traffic, social media engagement, and sales data, and using insights to refine marketing strategies and campaigns.
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