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Work Background
RFF LawyersBusiness Development&Communication
Feb. 2024Lisbon, PortugalResponsible for business expansion, and the formation of strategic partnerships. Identifying market opportunities through meetings, networking, and other channels & RFF Lawyers Internal Communication.
Changewithrita- OroquaEntrepreneur, Transformation Coach
Jan. 2018GLOBALOroqua Intention it’s to share the awareness for claiming new levels of power, to come into a whole new version of self-
one that is more deeply integrated and authentic, and one that leads from the heart. Healing yourself and the collective from the wound of separation. healing here means any time we choose the reality of love over the illusion of separation. Healing here means reconnecting with your sexual, intuitive, and feminine. This will drive you to prosperity and power. Nobody’s healing can be separate from anyone else’s. And every move we make towards love - and standing for love and justice for all - has an effect on the whole of consciousness and countless other beings. What more motivation could we possibly need to start right here, in our own hearts, with our own excavation process in service of knowing who we truly are?
EF Events SrlEntrepreneur, Advisory & Consulting
Oct. 2015 - May. 2018Basel Area, Switzerland & Italy
Alfacinha Urbana - Food & BeveragesProud Owner
Jul. 2014 - Oct. 2015Lisbon Area, PortugalProud Owner of a startup, Portuguese “Tapas” food Restaurant named “Ucharia”: focused on creating and supporting businesses in their performance optimization. - Launched company and established business practices assessment and improvement process. Strong
focus on quality and customer engagement.
- Ensured successful launch, growth, and oversaw the efficient and effective day-to-day operation; Build
clientele and business contacts.
- Hired, trained, and managed human resources. (7 pax team)
- Develop and implement advertising and marketing strategies;
- Develop and maintain a budget; Managed cash flow, purchases and inventory.
- Achievements: Restaurant opened as planned, objective sales 300% above the target in 1sts months after the opening with a waiting list for reservations.
Gilead SciencesProject Management Consultant
May. 2013 - Mar. 2014Lisbon Area, PortugalActual Project: Pre-launch and Launch of SOLVALDI (HCV Product) Project Objective/Challenge: Ensure/Deliver Best Pharma Launch Ever Role Description: Workstreams Task Force Coordinator. Drive advice and plan specific projects, coordinate multidisciplinary teams (lead by board members), keep the project team committed and motivated, focus on achieving the objectives and fulfill timelines and ensuring the product manager responsibilities until recruitment.
Roche PharmaceuticalsProduct Manager
Jul. 2012 - Nov. 2012Monza and Brianza Area, ItalyResponsible for the development of marketing programs targeted towards physicians, patients, nurses and other allied health professionals and to deliver impactful marketing strategies and aligned innovative tactical programmes (within a defined budget) for the Anaemia product(s), and develop the company´s image and position in the relevant medical and market sectors, to customer needs and to meet the immediate sales and profitability objectives and long term development objectives. customer needs and to meet the immediate sales and profitability objectives and long term development objectives. Responsible for the cross-functional team (medical, sales, market access and regulatory) in order to contribute to the good realization of product strategies and regional plans (Micro-Marketing). Works closely with in-field team to identify market opportunities or barriers and roll-out action plans accordantly and respective monitoring. Develop close relationships and projects with KOL within the Nephrology and Oncology Areas. Support field force in the marketing strategy/tactics execution.
Roche PharmaceuticalsBusiness Analyst
Oct. 2011 - Jul. 2012Lombardia, ItalyWorking on two new therapeutic areas of CNS, Schizophrenia & Multiple Sclerosis. I have as major roles the development with the core business team the Business Plan and the Annual Brand for the new products also identifying the needs and identifying the cognitive tools suited to fill these information needs. Actively influence the development of product strategies and tactics and provide on-going support monitoring of KPIs identified with the team. Collaborating with global teams to develop models for forecasting, different scenarios forecasting and sales / costs considering the company's strategic and tactical choices. Follow proactively strategic projects developed by the Global market research, not only in order to optimize costs and to avoid duplication, but also to fit the local situation and its specificity, providing strategic insights and practical for the forecast and market scenarios of the future introduction of our therapeutic areas. Through a solid knowledge and command of the issues of the new area, enhance my role as a Strategic Analyst as a reference point for business analytics / market research and competitive intelligence for Team Global and Local.
RocheProduct Manager
May. 2010 - Sep. 2011Responsible for two indications of one of the most important products (Avastin) inside the Oncology Business Unit. Responsible for rolling-out strategies and Marketing plans, ensuring the link between global strategy and local market needs. Ensures coordination, monitoring and control of all activities that the implementation of strategies and plans entail (product forecast, marketing and sales promotional budget etc.). Responsible for the cross-functional team (medical, sales and regulatory) in order to contribute to the good realization of marketing strategies and plans of his appointment. Presents strategy and action plan to sales force and is responsible for monitoring the plan implementation. Provides the briefing to the Agency in the preparation of any advertising campaign, promotional materials and does the respective follow up. Responsible for the contact and development of KOL within the Renal and Breast Areas.
Roche PharmaceuticalsProduct Manager assignment
Jan. 2009 - May. 2010Supported NeoRecormon PM on the sales call material development and events management.
Roche PharmaceuticalsSales Representative
Feb. 2006 - Dec. 2008responsible for managing the south territory (South-Lisbon, Alentejo and Algarve) with a panel of approximately 130 HCPs (main specialties involved: Hematology, Oncology and Pulmonology). Made the Tarceva and Avastin Lung launch as well as the NeoRecormon introduction in the south main hospitals. Implements the operational and marketing strategy and develops local action plans. Ensures a daily planning and activities report. During this period always achieved her sales objectives. Responsible for the development and implementation of "Sala Azul" Project as well as events management. In 2009 start to supported NeoRecormon PM on the sales call material development and events management.
EsteveSales Representative
Jan. 2001 - Feb. 2006
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