White ImageAccount Manager
Sep. 2014 - Apr. 2015Bucharest, RomaniaAccount retention and development: meeting and growing revenue goals for managed accounts
Creating and executing communication strategies and loyalty programs, in accordance with the client's target, market and competition
Amplify customer advocacy/loyalty utilizing loyalty strategies to engage & retain
Creating a strategy to maximize revenue, improve engagement and acquire new customers
Managing existing customer communications, new customer acquisition campaigns, and referral campaigns
Advocating and delivering on personalized customer communications that deliver the right message in the right channel at the right time for maximum relevance
Developing segmentation and ensuring all campaigns are delivered on time, to the correct audience with the best possible consumer journey
Planning, executing and analyzing email marketing campaigns and loyalty programs
Setting up A/B tests to drive a data-driven approach to acquisition and engagement
Developing a good understanding of what competitors are doing, what the gaps are and proactively making recommendations to the business
Identifying and pursuing portfolio growth opportunities