VSP Vision CareOCM Content Consultant/ Copywriter
Feb. 2023 - Jan. 2024California, United States• Interpreting and presenting complex issues for Salesforce transition; adapts style, tone, and word choice to various channels or stakeholder requests.
• Building strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports.
• Responsible for the enterprise content portfolio including print and digital content directed to internal business leaders and externally to customers and other company stakeholders.
• Managing a macro view of all content related to the company's global corporate brand and Business Units.
• Researching and writing content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements
• Consulting with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications and technical job aids to support their needs.