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Work Background
United Way of Greater AtlantaSenior Director, Consumer Marketing
Oct. 2022 - Jun. 2023Atlanta, Georgia, United StatesResponsible for driving engagement, advocacy and fundraising with diverse base of donors
United Way of Greater AtlantaRegional Marketing Director
Mar. 2019 - Oct. 2022Greater Atlanta AreaResponsible for amplifying the United Way of Greater Atlanta brand across our 13-county footprint to support our mission help the more than 250,000 children living in areas of low child well-being to thrive.
The Strategy SuitePrincipal CEO
Oct. 2016Greater Atlanta AreaThe Strategy Suite is a boutique consultancy specializing in strategic planning, brand development, and leadership growth. We empower leaders to rise with clarity, purpose, and confidence—stepping fully into the impactful lives they were meant to lead.
Reliable Health ManagementDirector of Marketing
Apr. 2015 - Mar. 2016Atlanta, GeorgiaResponsible for driving marketing and branding strategies for $60 million long term care company
United Way of Greater AtlantaMarketing Director
Apr. 2014 - Apr. 2015$75 million dollar non-profit serving 240 organizations across a 13-county region •Strategist focused on igniting the United Way brand across 13 diverse counties while focusing on local priorities and needs •Co-lead for organizational cross functional team comprised of community engagement, donor engagement and marketing for the purpose of providing greater support to the county operation •Provides strategic leadership & vision for development of portfolio of county specific collateral that simplifies our message and tells a comprehensive story of our work to convert champions to raving fans •Developed regional marketing plan to ensure maximum reach and operational efficiency in building our brand across multiple platforms for diverse audiences
United Way of Greater AtlantaArea Director
Apr. 2010 - Apr. 2014Atlanta, GA$80 million dollar non-profit serving 240 organizations across a 13-county region •Relationship manager focused on retention and growth of over 145 corporate partners to drive an annual goal of $80 MM •Responsible for cultivating relationships with key volunteers to ensure long-term campaign success; engages support of cabinet and board through consistent communications and meetings •Recruit, staff and manage (4) campaign cabinet of volunteers comprised of community and business leaders with a sphere of influence to open doors and raise needed resources •Provides strategic leadership & vision for development of annual business plans for maximizing revenue and engagement for diverse block of accounts •Supervised and directed 9 direct reports including loaned executives with diverse account portfolios and varying degrees of responsibility and experience Accomplishments • Consistently achieved 100%+ of campaign goals for three counties from 2009-2012 • Successfully raised over $3.6 Million dollars over a four campaign period • Grew key accounts by 7% for three consecutive campaigns including Kroger, GreyStone Power and Target. • Successfully developed new business planning tool for fundraising officers annual planning
AT&TAssociate Director, Media
Oct. 2007 - Jan. 2008Atlanta, GAResponsible for overseeing $170 million dollar media planning initiatives for various business segments including enterprise, small business, wholesale, and the federal government. Medium knowledge includes OOH, TV, Online, Radio, Print, sponsorships.
AT&TAssociate Director, Advertising
Jun. 2004 - Oct. 2007Responsible for directing and managing advertising efforts for new and reacquired small business customers in the nine state region •Manages strategic direction, production, and implementation of advertising campaigns from concept to completion with heavy concentration on direct mail, print and radio. •Responsible for managing $7.5 million dollar budget including ad agencies, internal and external clients, approvals, results tracking, response rate projections and R:E analyses. •Served as lead project manager for development of new customer communications strategy designed to improve retention and reduce churn by 25% in General and Hispanic Markets. •Launched EDM and DM contact strategy for International Formula One Racing Project to high-value enterprise customers and contacts in nine languages and countries. •Developed and managed communications strategy for BellSouth loyalty and retention program. •Media experience includes print, radio, TV, direct mail, OOH and online.
Fortis FamilyManager of Creative Services
Jun. 2000 - Feb. 2003Promoted to manage in-house agency responsible for the production and distribution of all marketing and policy administration material from concept through fulfillment. Requested by AVP of Marketing to lead a high-profile, strategic initiative to completely revamp the operational procedures for the dissemination of marketing collateral nationwide. Supervised team of 4 in the areas of layout/design, print production and direct mail. Accomplishments •Inherited an over-budget marketing materials dissemination project with missed timelines. Successfully overhauled order fulfillment program resulting in annual savings of $135,000+ transaction costs and print production. •Received 4 Able Awards for outstanding brand achievement – effectively captured the essence of the Fortis brand through internal and external communications in 4 major categories.
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