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Network Power<100 people
Roles
💸50%
Marketing
🗿50%
HR
🧨50%
Consulting
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Work Background
South Dakota State UniversityAssistant Program Director, Concrete Industry Mgmt. (CIM) Program
Jun. 2023Brookings, South Dakota, United StatesSDSU's Concrete Industry Management (CIM) Program is one of only 5 programs of its kind in the US. The $56 BILLION concrete industry uses cutting-edge technology and sustainability to meet the needs of developers, engineers, architects, city planners, departments of transportation and others. Today concrete is used more innovatively than ever before, creating an urgent need for individuals prepared to move the industry forward using both focused concrete technology skills and a broad business education. This urgent need has created a generous scholarship program put in place by concrete industry businesses (Patrons) to support students pursuing their bachelor's degree in Concrete Industry Management (CIM) at SDSU. Students of the program receive a high-quality, affordable education, paid internship opportunities, and networking experiences that can result in valuable long-term relationships within the industry. Graduates of the SDSI CIM Program leave as respected concrete experts, ready to serve in the high-earning potential and highly-rewarding management and leadership roles that await.
Business Growth Solutions Now!Business Strategy Consultant
Apr. 2022United StatesEOS Integrator Mastery Certification, Business strategy, organizational design and development, corporate coaching and speaking.
Lincoln Savings BankEOS Department Head/Sales Leadership Integrator
Aug. 2021 - Apr. 2022Waterloo, Iowa, United States
Lincoln Savings BankCorporate Development Officer
Nov. 2019 - Aug. 2021Reinbeck, IowaSupporting initiatives that will help the business gain the necessary traction to develop and reach goals.
Heller SolutionsMarketing & Operations Consultant
Jan. 2016 - Nov. 2019Cedar Falls (willing to travel)My clients are owners/managers who are passionate about the improvement of their businesses in a way that is not centered on the bottom-line, but focused on creating added value and shoring up relationships, including recruiting the right talent to the right positions. I help my clients see the big picture, and accomplish all or some of the following: Develop and execute customized strategic business plans, create value added services, update branding and/or brand new products, initiate marketing campaign strategies and recruit and train associates on customer service to strengthen client relationships. Client focused strategies can increase loyalty and thereby the bottom-line.
***Total campaign development: Digital marketing strategies, social media marketing, content management, measurable results, consistent reporting, vendor liaison, and project management.
VGM Group, Inc.Division Manager, Brand Consultant, ROI Guru
Dec. 2012 - Jan. 2016Manager of a newly created division within a large member service organization (corporation). Started the division in December of 2012, have worked to create processes, marketed to build business and developed an amazing team that has been an integral part of goal breaking revenue each year since inception. Strategic selection/design of logo-ed apparel & promotional products for trade shows, branding, marketing campaigns and corporate gift/wellness/incentive programs.
RetroFoam of IowaDirector of Marketing/Consultant
Aug. 2011 - Dec. 2012Year-Long Consulting Position: Manage Marketing Planning & Execution for 90 Counties in Iowa & NW Illinois Territory.
ADamajig Marketing/Main St. MailersOwner/Consultant
May. 2011 - Dec. 2014Cedar Falls, IAI am excited to launch ADamajig Marketing, Inc., a new corporation, a decision made after my purchase of the Waterloo/Cedar Falls Main Street Mailers monthly publication. This new brand will include the consulting services offered via Heller Marketing Solutions, LLC and more... Why ADamajig? The corporation is the pairing of my new ADvertising medium, Main Street Mailers, with the other thing-a-ma-jigs, or promotional products/corporate apparel offered. Hence, ADamajig Marketing, Inc. This move gives me the ability to offer a competitive advertising medium to my small business clients, along side the other services offered, such as complete advertising campaigns, social networking, website development, event planning, public relations, logo/publication creation, design...and more! Whether you need assistance with: - Strategic marketing analysis
- A creative session moderator - Budget planning for next year
- New brand execution
- Items for trade shows, the holiday season, employee rewards - Affordable and effective solutions that will increase traffic and sales volume
- And more... Connect with ADamajig Marketing, Inc. Managing all things Marketing, ADvertising & Thing-a-ma-jigs!
Liberty Tax Cedar FallsMarketing Consultant
Dec. 2009 - Apr. 2010Cedar Falls Liberty TaxLiberty Tax (Cedar Falls Franchise Location) Performed SWOT Analysis, consultation, and final execution of marketing and business development plan. Final growth over 5 month period 47%, leading to the expansion and opening of a second branch in Waterloo, IA.
Point Builders LLCDirector of Business Development
Jun. 2007 - Jun. 2008Position eliminated due to Midwest flood impact on building industry. Build accounts, maintain customer relations, service and serve as a resource to creating solutions to the spatial challenges inhibiting businesses from growth. Additions, new buildings, remodeling, and architectural services for conventional buildings such as churches, retail and office, as well as metal buildings for warehousing, manufacturing and storage.
Crossroads CenterDirector of Marketing
Jul. 2005 - Jan. 2008Expanded branding in surrounding counties to Increase mall traffic and value. Original purchase price of property $20 million, sale price after only three years, $40 million. Forged a new identity in the community and increase traffic/sales volume at the mall through advertising, marketing and promotional strategies. Hired, directed, coached and motivated customer service team.
Grew vendor and sponsorship relationships and revenues.
Collaborated on overall annual budget and business plan. Created, planned and managed all marketing projects. Pioneered new methods of customer interest/retention with innovative promotional events increasing the image of the mall in the community.
Incorporated ad writing, media buying, signage development, press release composition and distribution garnering increased positive media coverage.
Developed slogans for advertising, scripted radio advertising, performed radio and television interviews.
Managed public relations with the community and media, drawing attention to the mall when beneficial to the center. Also, was effective in diverting media attention away from negative features or occurrences.
Heller Marketing SolutionsOwner/Consultant
Aug. 2003 - Apr. 2010I have been a marketing consultant since 2003, and am excited to be flexible enough to take short and long-term, on-site consulting positions. Helping businesses utilize marketing and efficiency strategies to accelorate their success and profitability is my passion. With 15 years in the marketing industry,
my expansive network of service providers allows me to choose the talent/resource that can meet the deadline, offer the best technology/most expertise related to the project and at the best cost value. This independent approach ensures my clients receive the highest level of service, timeliness, flexibility and most competitive pricing.
Feel like you throw marketing dollars at the wall to see what sticks??? I help companies create smart marketing, budget and business plans from proven strategies so they work effectively to deliver consistent trackable bottom-line results.
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