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Hostess With The Mostest
The Irresistible Marketing PodHostess With The Mostest
Oct. 2022
✨🌞🌻 Marketing Confidence Cheerleader 🌻🌞✨ M.Isa CEO & Founder
M.Isa Messaging, LLC✨🌞🌻 Marketing Confidence Cheerleader 🌻🌞✨ M.Isa CEO & Founder
Mar. 2021Portland, Oregon, United StatesA full-service digital marketing agency for the creative & rebellious. We ❤️ startups & small business.
Marketing Director
Cascade Insights - B2B Market Research & Marketing ServicesMarketing Director
Aug. 2020 - Mar. 2021My focus is on: *Brand & marketing strategy for the B2B technology sector. *B2B messaging. *Managing a team of extra talented creatives. *Finding the meaning behind the metrics, putting numbers in context. *Crafting cohesive, compelling narratives and storylines that focus on bringing value to the reader/viewer/listener. Making sure the visual storyline compliments the narrative. *Active listening and always learning.
Director of Messaging
Cascade Insights - B2B Market Research and Marketing Services Exclusively for Technology CompaniesDirector of Messaging
Mar. 2019 - Aug. 2020Portland, Oregon AreaI specialize in messaging for the B2B tech sector. My responsibilities include shaping the marketing voice, strategy, and tone for websites, blogs, social media, and other written communications for Cascade Insights and our B2B tech sector clients. In addition, I work on shaping brand strategy and manage a team of contractors to enhance web design and SEO.
Messaging Strategist
Cascade Insights - B2B Market Research Exclusively for Technology CompaniesMessaging Strategist
Aug. 2018 - Mar. 2019Portland, Oregon AreaI specialize in written marketing communications for the B2B tech sector. (Web copy, blogs, social media campaigns, etc.) I'm responsible for crafting messaging strategy for Cascade Insights and our B2B tech sector clients.
Marketing Manager
Cascade Insights - B2B Market Research Exclusively for Technology CompaniesMarketing Manager
Jun. 2017 - Aug. 2018Portland, Oregon AreaI create content designed to bring market research insights to B2B marketers, product teams, and sales leadership. My responsibilities include collaborating on marketing strategy, crafting website messaging, managing contractors, and assisting in educating new members of the Cascade Insights marketing team. Studies: *B2B Breakups: 200+ Interviews With The Ones That Got Away (https://www.cascadeinsights.com/200-win-loss-interviews/) *Are You Shouting Into The Void? Market Research Lessons For Marketing (https://www.cascadeinsights.com/shouting-void-mrx-lessons-marketing/) *Ageism in Tech: The Silent Career Killer (https://www.cascadeinsights.com/ageism-in-tech-the-silent-career-killer/) *Gender Gap: A Look at 50 Tech Giants (https://www.cascadeinsights.com/1-million-linkedin-profiles-reflect-tech-gender-gap/) Marketing Conference Parody: *Conference Conference (http://www.concon2018.com/) Blog Posts I've Authored & Co-Authored Include: *Write Right: Convincing Content (https://www.cascadeinsights.com/write-right-convincing-content-writing-sample/) *Does It Sell? Content Marketing Tips (https://www.cascadeinsights.com/sell-content-marketing-tips/) *How Good Researchers Give Bad News (https://www.cascadeinsights.com/good-researchers-give-bad-news/) *Key Buying Criteria: The Path to ‘Yes’ (https://www.cascadeinsights.com/key-buying-criteria-the-path-to-yes/) *In-Depth Interviews: The Answer To ‘None of The Above’ (https://www.cascadeinsights.com/idis-the-answer-to-none-of-the-above/)
Marketing Assistant
Cascade InsightsMarketing Assistant
Aug. 2015 - Jun. 2017PortlandI write for Cascade Insights, a company that performs market research exclusively for technology companies.
News Editor
Estacada NewsNews Editor
Apr. 2013 - Jun. 2015EstacadaCovered the news and features beats for the paper, was responsible for the photographs to accompany my stories, wrote a weekly local history column, produced an annual Visitor's Guide and numerous magazine-style special sections.
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