ShopCore PropertiesDirector of Development Marketing and Strategic Projects
Nov. 2019 - Feb. 2020Chicago, Illinois, United StatesResponsible for repositioning strategy and execution of marketing and communications for specialty centers undergoing redevelopment for ShopCore Properties and LivCor (multi-family). Specific responsibilities include rebranding strategy, media relations, market research, coordination with sales, construction and development team. PRIMARY REPSONSIBILITIES • Led and executed brand positioning to include naming, logo, brand guidelines, messaging, community outreach, media relations, digital advertising strategy and events for $300M+ redevelopment assets, retail and residential • Evaluated website conversions, redesigned website to achieve 15% decrease in bounce rate, doubled duration time and 20% increase in page views • Partnered with sales team to develop, execute, and measure customer leasing journey with a goal to drive growth and foster relationships with prospective and current residents • Partnered with Asset Management for market research and comp demographic studies to include geofencing, vehicle/pedestrian traffic and customer behavior • Collaborated with construction team on deliverable timelines, city applications and permitting, digital and static signage BIDS and FF&E selections • Responsible for managing third party rendering partner to create 3D models, renderings for the city approvals and leasing support • Responsible for selection and placement of placemaking elements throughout the property to create meaningful experiences. Managed art consultants and partnered with local art associations to curate art to include unique sculptures, hand painted murals, window graphics, etc. • Developed and planned all groundbreaking, ribbon cutting and grand opening events • Collaborate and develop all sales materials for leasing team to include renderings, videos, print/digital marketing collateral