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Work Background
Kadima CareersManager, External Communications & PR
Jun. 2023 - Jun. 2024Brooklyn, New York Kadima Careers is on a mission to level the playing field for underestimated talent and accelerate 1 million careers by 2040. o Served in various roles, as needed, for startup job search coaching business, including: speaking engagement & strategic partnership outreach, social media & content creation, PR research & writing, event planning & execution, and LinkedIn strategy. o Secured coverage in leading NY daily newspaper.
Urban VerdeCommunity Liaison
Apr. 2023 - Dec. 2024Manasquan, New Jersey, United StatesUrban Verde Inc. is a 501(c)(3) with a mission to promote Environmental Justice by restoring contaminated properties to beneficial public use such as affordable housing, parks & open spaces, recreational facilities, youth & educational learning centers, healthcare facilities, and job-creating entities. o Outreach efforts included: EJ organizations, higher education institutions, other nonprofits, foundations, banks, community leaders, and government agency officials. o Conducted research on behalf of fundraising efforts. o Wrote and submitted grants with a 60% success rate.
Streambank Media, LLC: Social Media for Thought LeadersAccount Manager/Social Media Writer
Aug. 2021 - Dec. 2023New York City Metropolitan AreaSpecialized in managing and writing for a wide variety of clients from life coaches to global wine businesses and fintech companies with a focus on LinkedIn strategy. o Increased online visibility for thought leaders, senior executives, entrepreneurs, consultants, coaches, authors, thought leaders and other professionals through the creation and management of intelligent social media campaigns. o Helped clients achieve their strategic objectives by highlighting their expertise, promoting engagement and expanding their networks. Managed active campaigns on all social media networks including LinkedIn, Twitter, and Facebook. o Grew life coach client’s LinkedIn network by 100% and fitness entrepreneur client’s network by 900% in less than six months. o Able to create substantial engagement, including: other LinkedIn members adding my client to their online feedback groups, and commenting on and sharing written posts.
Self EmployedFounder & Owner, Customs Catering and The DateMeister™
Nov. 2013 - Dec. 2017New York City Metropolitan Areao Was a caterer for corporate, non-profit and private clients with a focus on creatively combining ingredients from different ethnic cuisines to tell a Story. Expertise in the Dr. Mark Hyman 10-Day Blood Sugar Solution Detox Diet (Customs Catering dissolved April 2019). o Created unique educational panels and singles events as The DateMeister™, a dating expert and writer.
PicNic Market & Cafe, an Alsatian French Bistro Co-Owner
May. 2012 - Dec. 2014New York, New York, United States
Freelance (Self employed)Independent Communications Consultant & Event Planner
May. 2007New York City Metropolitan AreaMarketing advisory & editorial services for large and small corporate clients, startups, small businesses and service providers. o Designed customized marketing and PR solutions for B2B and B2C clients, including information providers, publishers, high tech companies, hospitality firms, service providers, consultants, entrepreneurs and hedge funds. Clients: Reed Elsevier, Progress In Work, Patina Restaurant Group, Aramark, Hearst, Dow Jones, Thingtide Show & Tale, among others. Completed projects in the areas of advertising, PR, special events planning, market research and analysis, competitive intelligence, website design and copy, branding, marketing collateral, new product launch, and product positioning.
Scott's Cove Capital Management LLCMarketing Director
Oct. 2004 - Apr. 2007New York, New YorkBoutique hedge fund with $100 million in assets under management, focused on distressed debt. o Devised strategies to raise new assets from institutional investors and high net worth individuals and helped fuel 100% asset growth.
Ruder FinnVice President, Technology Group
Dec. 2000 - Mar. 2001New York, New YorkInternational PR agency offering services to 250 clients through 14 global locations. Clients: eMotion, Sitraka Software Mobility, Information Builders / iWay Software, and LRN. (Laid off with 40% of the staff when the dot com bubble burst). o Directed a team of 30 staff in the planning and execution of PR campaigns for technology clients. o Oversaw campaign design, project staffing, budget allocation, and performance monitoring. o Managed relationships with key customer accounts. o Recruited, hired, and trained junior staff.
ElsevierSenior Marketing Manager
Apr. 1999 - Dec. 2000New York, New YorkPublishing company serving global scientific, technical, and medical information needs. o Helped manage a comprehensive brand strategy and marketing campaign for ScienceDirect, a Reed Elsevier start-up, online information service. o Led market research and analysis efforts and devised traditional and online promotions to boost sales. o Liaised with a globally dispersed team that included a marketing group in Amsterdam and supervised several interns.
Level 8 SystemsMarketing Manager
Aug. 1997 - Dec. 1998New York, New YorkOversaw all aspects of marketing, PR, and investor communications. Handled the design and publication of press releases, presentations, annual / quarterly reports, internal and external newsletters, white papers, case studies, sales materials, and online communications.
Progressive Strategies (Boutique IT Consulting Firm)Director of Marketing Programs
Aug. 1996 - Aug. 1997New York, New Yorko Served in a strategic marketing and advisory capacity to high tech, internet, and communications clients, such as ePub, Inc. and Wingra Technologies. Created solutions for client needs in the areas of marketing and PR.
VNU MediaMarketing Manager
Jan. 1994 - Jul. 1996New York, New YorkWorked at Competitive Media Reporting (A VNU Company), publisher of advertising and media research and data. o Orchestrated marketing efforts pertaining to the full suite of information products and services, facilitating sales success for 24 account executives. Incorporated advertising, trade show marketing, direct mail, print collateral, and various other tactics into the marketing strategy. Collaborated with the sales team on promotional and new business development initiatives.
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