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Work Background
Zodax - One Hundred 80 Degrees DivisonMarketing, Social Media, and National Account Sales Leader Consultant
Oct. 2021 - May. 2025Minneapolis, Minnesota, United StatesProven Leader: Marketing, Product, Sales Strategy & Innovation | High-Value Account Growth •Drove National & Global Account Success: Consistently exceeded sales targets, achieving a 30% - 50% lift in sales through customized strategies for promotional and product programs for 17+ national and 30 international accounts, including major retailers like Neiman Marcus, Anthropologie, and Fortnum & Mason. •Excels at cross-cultural communication, consistently connecting with and securing positive results from diverse global clients •Directed and executed email marketing content and strategy, achieving a 42% open rate (vs. industry average of 29%) for targeted email campaigns using Constant Contact to support trade initiatives. •Crafted, managed, and executed the company's social media strategy and content development, increasing brand visibility and presence across key platforms: 251% growth in Instagram & Facebook followers, 415% - 560% engagement, and 1092%+ reach. •Drove financial and operational excellence through effective negotiation of chargebacks, timely invoice management, and comprehensive financial reporting for key accounts.
BrandSparkzMarketing, Social Media, Influencer Marketing, Product Marketing, & Sales Leader
Sep. 2021Minneapolis, Minnesota, United StatesMarketing & Product Development Innovator | Driving Client & Consumer Growth • Oversaw comprehensive influencer marketing, building and managing a roster of 10-16 influencers per season, including negotiation, communication, content planning, contract management, liability waivers, sample distribution, and performance analytics. •Developed innovative product, marketing, and sales strategies to drive sales into key food gift categories. (Pet, Bakery Goods, Food Gifts) achieving sell-through of 90%+ across categories. •Successfully managed & executed paid Social Media Campaigns (2021-current) across TikTok, Pinterest, Instagram, Facebook, creating original lifestyle content to drive positive client metrics for food gift client: Engagement 50%-250%, Reach 400%-1000%.
Party CityAnagram Intl | PCHI Director | Product Marketing, National Accounts, Marketing Communications
Sep. 2016 - Sep. 2021Greater Minneapolis-St. Paul Area• Led cross-functional teams (Product Marketing, Product Development, Sales, Web, Branding, Social Media, PR, Influencer) to develop & execute product, sales, branding, and launch plans, achieving 20%+ sales increases. •Negotiated, secured, and developed strategies for 36 influencer partnerships and PR campaigns to achieve $120M in Earned Media Value from a $40K spend, including a major campaign with The Color Factory NY launch, reaching over 438M consumers and driving seven-figure product sales. • Orchestrated a global brand refresh (logo, messaging, packaging, POS, sales tools, web, communications), elevating in-store presence and consumer perception of product. Successfully shifting category from a child’s birthday decoration to a lifestyle celebration product. •Expanded distribution into new high-growth channels (Specialty Markets, Craft, Mass, Grocery, Bakery), broadening market reach and boosting revenue. This involved developing strategic sales approaches and securing expanded retail placement at Target and Michaels, including endcaps. For sales, I created high-level materials, including trend forecasts, market & consumer insights, branding presentations, white space reviews, and POGs. • Developed impactful product marketing strategies, introducing and leveraging in-depth consumer insights, trend analysis, and competitive intelligence to drive successful product launches and achieve 20%+ growth. • Optimized digital platforms and launched lifestyle content strategies across Instagram, Facebook, LinkedIn, and Pinterest, achieving 400% growth in engagement and 10,720% growth in followers, significantly boosting campaign performance with affiliates, distributors, retailers, and consumers."
Gartner Studios; Tylina Food Products DivisionSocial Media + Product Development +Product Marketing & Research+ Licensing- Consultant
Jun. 2015 - Jun. 2016Greater Minneapolis-St. Paul AreaStrategic Business Development Consultant | Baking Mixes & Cake Kits
Product Innovation, Marketing Communications| Driving Sell Through at Retail •Spearheaded Product Development & Innovation: Provided key leadership in brainstorming new seasonal baking products for major retailers (Target, Walmart) and key Grocery Partners. •Optimized Product Sourcing & Vendor Management: Managed vendor expansion for new product innovation and successfully negotiated pricing to achieve margin targets. (Easter Egg Dippers, Gingerbread Kits) •Managed licensing approvals: Led and managed licensing projects, ensuring timely product readiness for market launch.
•Elevated Sell-Through & Engagement via Social Media: Led and managed social media campaigns, achieving a 75% increase in consumer engagement, driving product sell-through, and boosting brand awareness. •Developed Integrated Marketing Communications: Ensured communications aligned with brand initiatives and sales growth, contributing to high sell-through rates (e.g., 90% for Halloween Mass programs.) •Partnered to launch successful PR & Media Campaigns: Partnered with external teams to launch impactful print and online media campaigns (Duff Goldman Biscuites, Como Zoo Boo, etc.) •Leveraged Influencer Marketing: Identified and engaged key influencers in the baking space for strategic blog placements. •Boosted market reach through local PR events, overseeing public relations agency activities and achieving a 200% expansion in target markets.
Designs4Seasons LLCDesigns4Seasons | Strategic Consultancy: Branding, Product & Social Media Marketing
Jan. 2014 - Sep. 2016Greater Minneapolis-St. Paul AreaBrand Elevation | Market Expansion Strategist •Forged strategic integrated marketing partnerships, unlocking new distribution channels for clients. •Led product innovation & market entry in food & giftware (Halloween/Seasonal), leveraging trend analysis, natural sourcing, and consumer insights. •Achieved 25% average engagement growth, leading & executing social media strategy for key clients.
EnescoDirector Product Development, Product Marketing, Licensing, National Accounts
Apr. 2009 - Apr. 2011Greater Minneapolis-St. Paul AreaEnesco Family of Brands (including Department 56)
Strategic Marketing & Licensing Leader | Driving Portfolio Innovation & Revenue Growth
• Spearheaded product portfolio innovation across product development, graphics, merchandising, and product marketing teams, leveraging consumer insights, trends, and market data to drive 25% sales growth through new product, merchandising, and program strategies.
•Executed strategic SKU reduction initiative, slashing SKUs by 20% to boost gross margins, increase product sales velocity, and grow overall sales with a streamlined assortment.
• Directed Licensing Strategy for Enesco Brands, leading contract negotiations with major licensors (Disney, Warner Bros, MLB, Mattel, etc.) to secure optimal financial terms, extensive territories, diverse channels, and maximized product mix for revenue and distribution.
•Built a critical licensing infrastructure, implementing an efficient product development and approvals process for licensed portfolios. This system drove timely product launches, fueled innovation into new categories, and expanded market share while meeting all guarantee and margin targets.
•Orchestrated Cross-Functional Growth Programs: Drove collaborative programs across Enesco and Department 56 brands, bridging sales and marketing to secure significant placements with major retailers (Costco, Target, Lowe's, Walmart, Sears) for overall company revenue expansion.
Department 56Director Product Marketing, Product Development, Licensing, National Accounts
Mar. 1998 - Apr. 2014Greater Minneapolis-St. Paul AreaBuilt & led a customer-focused innovation team (Product Marketing, Branding, Merchandising, Product Development), transforming the brand and delivering 20% annual sales growth. • Pioneered consumer-driven innovation, fostering cross-functional collaboration to create trend-setting products (e.g., DIY Bead It, Ugly Sweater Grinch) that penetrated new channels. • Led channel expansion strategies leveraging consumer insights and competitive analysis, doubling sales across Specialty Retail and Pet, also achieving 40% sales increases in National Accounts. • Architected & scaled a high-impact licensing division (marketing, product, negotiations, operations) for 40+ licenses, contributing 30% of company sales. • Championed best-in-class product launch execution from concept to shelf, encompassing all aspects of go-to-market strategy and customized packaging. • Leveraged consumer insights & market research to identify key trends and buying behaviors, informing strategic product and marketing decisions
Department 56Marketing Director Product Marketing, Product Development, Licensing, Branding
Jan. 1998 - Jan. 2009Greater Minneapolis-St. Paul Area• Demonstrated strong performance and leadership, resulting in two promotions to Senior Product Marketing Manager and the distinguished Capstone Award / Employee of the Year (2003).
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