& Son Steakeasy / Father's Study Speakeasy Bar Creative Director
Jul. 2022 - Aug. 2024New York, United StatesBrand Development: Led growth for Father’s Study and & Son Steakhouse, collaborating with vendors and local distilleries and establishing a premier dining experience and cocktail venue and event space in NYC.
Cocktail Program & Bar Design: Developed all aspects of liquor program, including wine, beer along with original and seasonal cocktail programs, menu designs and curation of the bar’s aesthetic. Social Media & Marketing: Expanded social media presence from zero to over 5,000 followers in the first eight months, generating a prime venue for private and corporate events, with continued growth throughout the two years of Creative Directing.
Training & Operations: Recruited staff, created training manuals, and developed operational standards for front-of-house excellence.