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Work Background
AniaraFounder and CEO
Nov. 2023Stockholm, SwedenHelping published authors take control of their rights, increase revenues on foreign book sales and first and foremost; to make their stories reach a global audience. Full-service provider: Aniara does translations, multi-format productions, distribution, create visibility and attention and makes sure authors can follow their sales data market by market. Translating to and from seven languages and distributing to 14 markets right now, and many more to come. Working with Scandinavian, Spanish, German and English-writing authors - but if you are an author - get in touch, no matter where or in which language you are published today.
720gruppenSenior Advisor
May. 2022Stockholm, Stockholm, SverigeHelping media companies through transitions, facilitating customer-focused innovation in both business and content development. Right now: basically all things AI. How to strategically prepare your company, both businesswise and contentwise, how to make use of the tools and at the same time lift your eyes to the horizon.
StorytelGlobal Head of Direct Publishing
Jul. 2020 - Apr. 2022Stockholm, SverigeGlobally responsible for Storytel Original and all other audio first publishing within Storytel / Storyside.
Storytel ABChief Publishing Officer / CPO
Oct. 2017 - Jul. 2020Stockholm, SverigeChief Publishing Officer globally at Storytel and CEO at Storyside (the rights holding company). Responsible for all our internal publishing on all markets, including production setup, contract management, licensing and audio first productions. Producing more than 6000 audio stories in 20 different languages during 2019 under the imprints Storyside, Storytel Original, Storytel Dox, Storytel Brief, Barnbolaget and Earbooks. Member of the management team.
StorysideCEO
Oct. 2017 - Jul. 2020Stockholm, SverigeGlobal audiobook publisher. Produced approximately 5000 titles yearly in 20+ languages.
Norstedts FörlagsgruppDigital Director
Sep. 2015 - Oct. 2017Stockholm, SwedenHead of the digital department at Norstedts publishing group. Digital transformation of business and content. Member of the managing board.
720gruppenDigital Strategist, Senior Consultant
Nov. 2014 - Aug. 2015Advisor, consultant and mentor for media companies in strategy, communications and digital transformation. Started LRF Media Digital as interim Digital Director, and recruited 16 digital professionals.
UR, Swedish Educational Broadcasting companyHead of Interactive Media
Jan. 2010 - Dec. 2014Stockholm, SwedenPublisher and head of the online department. Created, developed and implemented a digital content strategy, a new organisation and the launch of UR Play and UR.se. Member of the managing board.
TV4Head of TV4.se
Feb. 2009 - Jan. 2010Publisher on Sweden's largest commercial broadcast channel TV4. Responsible for business and content development at tv4.se and tvplaneten.se. Member of the Programming Board.
TV4Editor-in-chief, tv4.se
Oct. 2007 - Feb. 2009Head of the editorial staff consisting of 14 editors, online reporters and project managers. Performed concept development of successful web formats linked to programs such as Idol, Bonde söker fru and Nyhetsmorgon.
AftonbladetEditor in chief, Alltomstockholm.se
Jan. 2006 - Oct. 2007Editor in chief at Swedens largest city guide. Expanded the scope to intrapreneur-kickstart Allt om Göteborg and Allt om Malmö with recruitments, business plans and office set up in less than six months.
Own companyJournalist/producer freelance
Mar. 2001 - Dec. 2006Managed a broad range of content projects from online storytelling, book production to radio- and tv-productions and short films, often as project manager for big transmedia productions involving sub-contractors, for customers ranging from JämO, RFSL, TCO, media agencies and NGO:s. Also editor, reporter and producer assignments for Svenska Dagbladet, MTV, Internet World, Expressen, SR (Swedish Radio), TV4 and others.
KameraOnline-TV Producer
Mar. 2000 - Mar. 2001Producer of commercials, tv-shows and live-broadcasting online. Among the productions: commercials/infomercials for Adobe, a weekly ice-hockey highlight-show for World Online and live stream productions from mobile operator conventions in Cannes, Swedish Open in Båstad and several broadcasted University lectures (pre Ted Talks).
UR, Swedish Educational Broadcasting companyTV-producer
May. 1999 - Mar. 2000From idea to editing, producer of four tv-shows about gender, democracy and youth culture.
Pacer Communications (Valtech)Production manager / copywriter
Nov. 1998 - Mar. 2000Stockholm, SwedenCopywriting, production management and sales for various online assignments ranging from early VR-projects, website communication for the Swedish Shareholders Association and an online community for MTV Europe.
TeknikföretagenWeb Content Editor
May. 1997 - Nov. 1998Stockholm, Stockholm, SverigeOnline editing and project management for Sveriges Verkstadsindustrier (currently Teknikföretagen).
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