Dayan Romero

Senior UX/UI designer @GoDevelop

🔥 Startup FounderBusiness OwnerUX/UI DesignerProduct DesignerGraphic Designer🐦 Design✨ Business OwnerArchitect

Seasoned Senior UX/UI designer currently working for GoDevelop, a leading development company. With a wealth of experience spanning over a decade, Dayan has honed his skills in designing engaging, user-friendly interfaces for a variety of digital platforms. His expertise lies in identifying user needs, developing innovative design concepts, and implementing effective UX/UI strategies. He is also proficient in a range of design software including Sketch, Adobe XD, and Figma. Throughout his career, Dayan has consistently demonstrated strong leadership skills, guiding design teams to success and fostering a collaborative and creative work environment. His commitment to staying ahead of the latest design trends and his ability to deliver high-quality projects under tight deadlines are what set him apart in the field.

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Work Background

Ballast Lane Applications, LLCSenior UX/UI Designer

Jul. 2021Boston, Massachusetts, United States · Remote

Ballast Lane Applications, LLCSenior UX/UI Designer at PrescriberPoint

Jul. 2023 - Mar. 2024PrescriberPoint is revolutionizing how healthcare providers get patients the medications they need. They craft solutions that help providers address the challenges in patient access and improve outcomes. At PrescriberPoint, I played a key role in brainstorming innovative solutions designed to expedite patient therapy for physicians. Key responsibilities: 🔹 Concept Development: Shaping initial ideas into user-centric concepts, helping the product design and development. 🔹 Cross-functional Collaboration: Facilitated brainstorming sessions for sketching and mind mapping. with stakeholders. 🔹 Visualization: Created sketches, wireframes, and low-fidelity prototypes to iterate on ideas. 🔹 Evaluation and Feedback: Evaluated concepts against user needs, business goals, and technical feasibility, incorporating feedback from stakeholders and users. 🔹 Iterative Refinement: Refined concepts based on feedback to enhance relevance and alignment with project goals. 🔹 User Research: Applied insights from user research to ensure concepts addressed user needs and pain points.

Ballast Lane Applications, LLCSenior UX/UI Designer at Reibus

Jun. 2021 - May. 2023Reibus is an independent marketplace for metals that has been working on solving the toughest metal supply chain problems with technology and people. Key responsibilities: 🔹 Collaborated on Design Ideation: Generated innovative design concepts to guide the product development lifecycle. 🔹 Cross-functional Team Collaboration: Partnered with product managers, engineers, and stakeholders to ensure cohesive project execution. 🔹 Visual Design Creation: Developed compelling visual elements for web and mobile applications, enhancing user engagement.

OveractiveSenior UX Designer at Husqvarna

May. 2021 - Jul. 2021Key Responsibilities: 🔹 Led the redesign of the user experience for the B2B ordering supply parts platform, enhancing usability and efficiency. 🔹 Conducted user research and gathered feedback from stakeholders to inform design decisions and ensure alignment with business objectives. 🔹 Developed wireframes, prototypes, and high-fidelity designs to create an intuitive and seamless ordering process. 🔹 Collaborated with cross-functional teams including product managers, and UI designers to ensure the design met user needs and technical requirements. 🔹 Implemented responsive design practices to ensure optimal functionality across various devices and screen sizes.

OveractiveUI Engineer

Mar. 2021 - Jul. 2021United States · RemoteMy primary responsibility was collecting, researching, investigating, and evaluating user requirements. I focused on delivering an exceptional user interface that offered intuitive user flows and a seamless experience. Working closely with product managers and engineers, I actively participated in defining and implementing innovative solutions that shaped the product's direction, visuals, and overall user experience. Additionally, I successfully executed all stages of visual design, starting from the conceptualization phase and progressing through to the creation of final hand-off prototypes for the engineering team.

OveractiveUI Engineer at Noodle

Mar. 2021 - Jul. 2021United States · RemoteNoodle has developed infrastructure and online enrollment growth for some of the best academic institutions in the world. Key Responsibilities: 🔹 Spearheaded the design of user-friendly interfaces for online enrollment platforms, enhancing user experience on the project I was assigned. 🔹 Collaborated closely with cross-functional teams to create intuitive and engaging designs that align with institutional branding and user needs. 🔹 Conducted extensive user research and usability testing to inform design decisions and ensure accessibility and efficiency in the enrollment process. 🔹 Developed wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts to stakeholders and development teams. 🔹 Utilized design thinking and agile methodologies to iterate and improve design solutions based on user feedback and data-driven insights.

Cafeto SoftwareLead UX/UI: Cropswap App

Aug. 2020 - Apr. 2021As the UX/UI Lead, I collaborated with stakeholders to drive innovation, ideation, and problem-solving. I guided the design direction and ensured the efficient delivery of products. Through UX reviews, I effectively communicated the design's impact on customers and business goals. Responsibilities: 🔹 Directed the user experience design process, including research, ideation, prototyping, testing, and user interface design, while upholding high-quality standards. 🔹 Worked closely with product managers, engineers, and stakeholders to understand user needs, business requirements, and technical limitations. 🔹 Communicated the UX/UI design strategy, ensuring alignment with the product goals and objectives.

Cafeto SoftwareSenior UX | UI Designer: Listas Carvajal Project

Jan. 2020 - Jul. 2020Cali, Valle del Cauca, ColombiaThe primary objective was to develop a non-functional prototype that elevates the user purchasing experience, facilitates efficient list management, and allows for seamless product customization. This platform not only caters to individual consumers but also provides educational institutions and companies with tools to create and manage supply lists, integrating diverse processes and suppliers. Key Responsibilities and Activities: 🔹 User Research & Analysis: Conducted comprehensive user research, including interviews and surveys, to understand users' needs and pain points. 🔹 Persona Development: Created user personas to guide the design process, ensuring the platform meets users' needs and preferences. 🔹 Journey Mapping & Experience Design: Developed user journey maps and experience flows to visualize the end-to-end user interaction with the platform, identifying opportunities to streamline and enhance the purchasing process. 🔹 Wireframing & Prototyping: Designed wireframes and interactive prototypes using tools like Adobe XD and Sketch, focusing on intuitive navigation, easy list management, and product customization options. 🔹 Collaborative Workshops: Facilitated workshops with stakeholders and cross-functional teams to gather feedback, align on goals, and iterate on design concepts, ensuring the design effectively addresses user needs and business objectives. 🔹 UI Design: Crafted a visually appealing and user-friendly interface that reflects the brand identity, enhances usability, and provides a good user experience, ensuring accessibility standards. 🔹 Testing & Iteration: Conducted usability testing sessions to gather real user feedback on the prototype, identified areas for improvement, and iterated on the design. 🔹 Documentation & Presentation: Prepared design documentation and presentations to communicate design decisions, and user insights to stakeholders.

Cafeto SoftwareUX / UI Designer: Baxter

May. 2019 - Dec. 2019Santiago de Cali, Valle del Cauca Department, ColombiaIn this project, I led the UX/UI design efforts to enhance the navigational framework of an internal portal, aiming to create a smoother and more intuitive user experience. The existing system heavily relied on Excel for managing operational processes, which was cumbersome and inefficient. Our goal was to streamline these processes and improve the overall usability of the portal. Key Responsibilities and Activities 🔹 User Research and Requirements Gathering: - Conducted in-depth user research to understand users' pain points. - Facilitated workshops and interviews with key users to gather insights and validate requirements. 🔹 Information Architecture and Navigation Design: - Redesigned the information architecture to ensure a logical and intuitive flow of information. - Designed a new navigation that simplified access to key functionalities and reduced the learning curve for users. - Created site maps and navigation schemas 🔹 User Journeys and Task Flows: - Mapped out detailed user journeys to illustrate the steps and interactions users take to complete tasks within the portal. - Identified and addressed potential bottlenecks and friction points in the user journeys. - Designed task flows that streamlined processes, making it easier for users to validate monthly settlement information. 🔹 Wireframes and Prototyping: - Designed low-fidelity wireframes to conceptualize layout and content placement. - Created high-fidelity interactive prototypes to validate the new portal. 🔹 Usability Testing and Iteration: - Conducted usability testing sessions with target users to validate design choices and identify areas for improvement. - Gathered qualitative and quantitative feedback to iterate and enhance the design. 🔹 Key Deliverables - Comprehensive user journeys outlining the improved user experience. - Detailed wireframes depicting the layout and structure of the portal. - High-fidelity prototypes demonstrating the final design and functionality.

Cafeto SoftwareDevelopment Engineer Intermediate II

Feb. 2019 - Aug. 2019Santiago de Cali, Valle del Cauca Department, Colombia

Pericia SolutionsSenior Web Developer | Web Designer at The Lash Lounge

Dec. 2017 - Dec. 2018RemoteThe Lash Lounge Company My main duties were to create the user experience and user interface of the website and also develop and create new pieces of code for the company website and support the company's design team. As well as to turn problems into challenges and improvement opportunities for a lack of a better word.

Pericia SolutionsWeb Developer | Web Designer

Nov. 2016 - Dec. 2018Santiago de Cali - Colombia · HybridMy main functions were to develop websites from concept to production, creating new pieces of code for the company's website, and the User experience for the applications as well as the User interface.

DataOptin.comTeam Lead | Web Developer | UX/UI Designer

May. 2013 - Nov. 2016Toronto, Canada Area · RemoteThe company was focused on web solutions and digital marketing strategies directed to companies that wish to improve their presence on the internet. I was the leader of the web development team, in charge of the UX/UI design, and contributed to every step of the process. web design from design concept creation to development and release, possessing excellent communication abilities.