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Work Background
Journe BrandsDirector of Ecommerce
Jan. 2024 - Dec. 2024Riverside County, California, United StatesRecruited by an international organization to lead a build-out infrastructure to enable ecommerce capability forecasted to double revenue over the next two years. Target major accounts such as Walmart, Target, Amazon, Wayfair, Overstock, and Direct business using and enhancing the drop ship business. - Shaped product roadmap, with assortment/variants based on customer relationships.
- Built out distribution infrastructure with SOPs for tracking, shipping, fulfillment, and logistics.
- Onboarded new customers, initiated facility assessments, developed tracking tools, and built GTM and digital marketing strategies.
- Work with internal teams to improve task efficiency, utilize employees better, and achieve short and long-term goals.
Ryan Lee Consulting, LLCSales & Marketing Manager - Owner/President
Dec. 2022Surprise, Arizona, United StatesHelping Small- and Mid-level businesses grow further with their sales and marketing needs. If your company is ready for progress and you are looking for someone to discuss ideas with, let's talk. I love to network and share what I learn so we can see where I can help you.
IRIS USA, Inc.Vice President/Director of eCommerce Division, North America
Feb. 2015 - Jan. 2024Surprise, Arizona, United StatesStreamlined eCommerce for Japan-based manufacturing company from infancy to major revenue stream utilizing traditional retail model. Oversaw team of 32 with nine direct reports in driving eCommerce penetration through the development of new distribution as well as streamlined creation of consumer marketing and infrastructure strategies. • Increased eCommerce sales by adding new customers, starting with five customers, and growing to 30+ throughout the eCommerce channel with Amazon, Walmart, Target, Wayfair, Home Depot, Lowe’s, Petco, PetSmart, Chewy, D2C and Staples as the marquee customers. • Built and supervised team to ensure product management, forecasting, and all marketing and creative facets of operations.
• Key strategist in market differentiation, product assortment and pricing, means of distribution, and merchandising optimized for eCommerce and Retail.
DCWV Acquisition CorporationVice President of Sales and Marketing
Jan. 2014 - Nov. 2014Provo, Utah AreaRecruited into role following company acquisition to steer infrastructure build, while driving distribution and sales for expanding craft and home decor supplier. Thoughtfully scaled operations to propel transition from small enterprise to market competitor. Oversaw social and traditional media, as well as retail, eCommerce and channel marketing. • Fine-tuned sales calls and oversaw team development to materialize $10M+ gain as VP of Sales & Marketing, via Amazon, Walmart & Target Omni Channel, D2C, Michaels and other domestic/international distributors.
• Implemented strategical operational enhancements across multiple departments including account management, tactical planning, and product supervision to drive successful execution of corporate goals.
BlendtecNational Sales Manager Retail and Ecommerce
Jan. 2013 - Dec. 2013Greater Salt Lake City AreaDirected retail and eCommerce expansion for rapidly growing brand, distributing product to a multitude of retail settings including electronic, department, and other specialty stores domestically and internationally. • Tripled previous store counts in both Bed, Bath, and Beyond and Dillard’s stores as well as lead relationship with Amazon.
• Initiated business with ten major accounts including Bloomingdale’s, Macy’s, Kohl’s, Target, and Costco Canada, Best Buy (US and Canada.)
CricutVice President of Sales and eCommerce
Jun. 2007 - Dec. 2012Greater Salt Lake City AreaDesigned and implemented wide portfolio of projects determining future investment opportunities necessary to fuel corporate growth. Captained and orchestrated all aspects of planning and decision-making related to sales, marketing, and business development programs including administration, finances, revenue reporting, and account management. • Strategized and executed on initial launch, sell through, and annual sustaining efforts within sales and marketing by utilizing retail/eCommerce merchandising, marketing, D2C, product/brand launches and expanded distribution models.
• Identified opportunities to amplify the marketing of high-margin products while targeting dead and low-margin items for removal and designed marketing directives and planogram, resulting in 21% revenue lift.
Newell RubbermaidNational Account Manager / Channel Marketing Manager / Field Marketing
Jun. 2001 - Aug. 2007Greater Denver AreaPromoted through multiple roles to drive sales targets of $50M+ annual revenue. Managed 2.3K SKUs. Designed product launches. Oversaw key-account management, customer relationship development, contract negotiations, and order fulfillment. Monitored all P&L and budget responsibilities.
Micron TechnologyLogistics - Special Projects
Jan. 1999 - Dec. 2001Boise, Idaho AreaWorked on special projects to help streamline processes and procedures in the logistics department. The goal was to find more efficiencies within the department and to implement those efficiencies.
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