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Work Background
Director of Event Management
Dogfriendly LimitedDirector of Event Management
Aug. 2022London Area, United KingdomEach year I run and host the DogFriendly Awards competition and ceremony. I also have arranged, planned and hosted a number of DogFriendly Group Breaks during 2023 and 2024.
General Manager
Dogfriendly LimitedGeneral Manager
Apr. 2018HorshamI run the business DogFriendly Ltd as the General Manager. Primarily promoting the DogFriendly website featuring dog friendly places to visit, play and stay and the magazine subscription. I am responsible for all commercial activity, partnerships, memberships and development of our website and product offerings.
Direct Marketing Consultant
WAW Direct MarketingDirect Marketing Consultant
Jan. 2017 - Mar. 2018
Head of Clubs and Contact Centre
Hotel Chocolat LtdHead of Clubs and Contact Centre
Apr. 2014 - Jan. 2017Responsible for the overall P&L of Hotel Chocolat's Tasting Club. Key responsibilities • Setting and implementing Tasting Club strategy and budget to deliver the group’s Targets. • Overseeing all marketing (offline and digital), product and customer activity for the club • Ensuring clear communications to the wider business. • Managing all Nordic Club marketing and operational activity • Setting and delivering objectives for the group contact centre. • Managing the club's trading/marketing teams to achieve targets and timings
Head of Club Marketing UK
CHOCOLATE TASTING CLUB/ BIG TRAIN MARKETING LTDHead of Club Marketing UK
Jan. 2011 - Mar. 2014I was responsible for delivering all Club sales for Hotel Chocolat’s Tasting Club while controlling the marketing budget and managing all media channels. I headed up marketing team with individual specialisms in offline and digital channels.
Club Marketing Manager - July 2007-December 2011
CHOCOLATE TASTING CLUB/ BIG TRAIN MARKETING LTDClub Marketing Manager - July 2007-December 2011
Jul. 2007 - Dec. 2011Responsible for managing the Chocolate Tasting Club acquisition tactics. Using these media: Direct Mail, DRTV, Affiliates/PPC/Search, Outbound Telemarketing, E-mails, Partnerships, Third Party Inserts and Web development
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