Estela Barao

Director General @Intercept Science & IVD

Business Development ManagerCEOAssociate Partner💸 Marketing✔️ ITBusiness Owner💼 C-level Executive👍 Sales & BizDev🧨 Consulting🏦 Finance🧮 Education✨ Business OwnerCOOAffiliate MarketingBrand Marketing ManagerGrowth HackerEvent ProducerInvestor RelationsPartnerships ManagerHead of GrowthPortfolio ManagerSoft Skills TrainerAdvisorAssociateMarketing DirectorResearcherCRM managerProfessorCMOScientist

Intercept Science & IVD company has been making significant strides in the scientific and in-vitro diagnostic (IVD) sectors. Our recent research and development projects have yielded promising results, particularly in the field of molecular diagnostics. We have also expanded our partnerships with key industry players to foster innovation and growth. Financially, the company is performing well with consistent growth in revenue. However, we are facing some challenges in supply chain management due to global circumstances. We are actively working on strategies to mitigate these issues. Overall, the company is poised for sustained growth and innovation in the scientific and IVD sectors.

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Work Background

Intercept Science IVD & Biotechnology ConsultancyExecutive Director

Sep. 2020Brazil & Latin AmericaIntercept Science is a Business Consulting company focused on In Vitro Diagnostics, Medical Devices, Biotech and IVD market. Serve the international expansion needs of companies in the healthcare business, Intercept Science focus is to assist companies in building bridges for their international business growth with a special focus on Brazil and Latin America. Thus Intercept Science helps these companies to increase efficiency and success with their business, saving time and reducing costs. Intercept Science has a vast network of contacts and technical expertise, suitable to cover the whole range of services that are necessary to develop your business: - Marketing Strategy - Business Development - Partnerships - Distributors Finding - Licensing Startup Business Scientific Translations, English, Portuguese & Spanish

OraSure TechnologiesRegional Sales Director Latin America / Consultant

Apr. 2018 - Dec. 2018Latin AmericaDevelops and implements strategic sales plans to accommodate corporate goals in Latin America region. Directs channel development activity and coordinates sales distribution by establishing sales territories, quotas and goals. Analyzes sales statistics to formulate policy and assist dealers in promoting sales. Represents company at trade association meetings to promote product in Latin America. Deliver sales presentations to key clients in coordination with sales distributors. Meet with key clients and negotiating and closing deals. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. Monitors and evaluates the activities of Latin America distributors.

Fujirebio Europe NVGeneral Director Brazil Affiliate / Regional Sales Director Latin America

May. 2012 - Jan. 2018São PauloResponsible for executing the strategic direction, developing and supporting the regional sales channel network, assuring achievement of sales and profit goals and implementing the marketing programs within the Latin America territory. Lead the development and implementation of an annual sales and marketing plan by distributor. Develop, present, and negotiate contracts and/or proposals. Coordinate sales efforts to ensure implementation of marketing programs consistent with strategy as well achievement of sales and profit targets. Maintain and expand the distributor base. Respond to requests for information from customers and distributors in region. Track performance on a monthly basis and manage the sales efforts to meet sales goals, expense budgets and strategic objectives. Implement corrective action as required. Analyze sales trends and forecast within sales region.

Thomson Reuters Healthcare & ScienceTerritory Manager - Latam

Jun. 2010 - Dec. 2011Responsible for supporting, developing and growing the business within Brazil´s territory. Develop the territory to maximize the potential that the accounts hold. Assist in assortment analysis. Conduct strategic account reviews with all assigned customers on a regular basis, review service needs and usage trends. Identify products and pricing that meet customer needs and business objectives. Conduct Rate Reviews/Billing disputes and credits with strategic customer. Create and implement both long and short term sales objectives, increase market share and maximize product servicing. Identify and prioritize key accounts by mutual future growth in key financial metrics. Develop a deep understanding of the customer business, strategies, markets, competitive landscape and operating methods. Craft customer focused strategies that deliver positive impact for customer, customer’s customer and own business. Create offering models for key accounts, engaging cross-company or beyond as required to deliver real business value propositions. Build appropriate relationships at senior levels across customer, partners and own business and communicate effectively. Develop clear commercial strategies that create true ‘win-win’ for all parties. Manage conflict at all levels, driving through acceptable outcomes for all parties. Deploy effective negotiating and selling strategies in the key account and internally, using other resources as required to achieve outcomes

Eurofarma LaboratoriesTraining Manager

May. 2007 - Dec. 2009Responsible for Identifying training and development needs through job analysis. Develop and organize training manuals, multimedia visual aids, and other educational materials and programs based on both. Control Solutions and the individual's needs using knowledge of the effectiveness of methods such as classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops. Conduct orientation sessions and arrange on-the-job training for new hires. Managing the delivery of training and development programs and, devising a training strategy for the organization. Amending and revising programs as necessary. Keeping up to date with developments in training. Increasingly, having an understanding of e-learning techniques. Training Distrital Managers in techniques and skills for training and dealing with employees. Prepare training budgets at the individual business unit level programs. Keep within budgets and assess the return on investment.

Johnson & Johnson Medical DevicesLatin America Product Manager

Dec. 2000 - Mar. 2007Responsibility of planning the development of the growth of the countries in Latin America, collect and analyze market information, identifying and investigating chances of business in the region. Implementation of tactical solutions in set with the regional Directions, in order to identify chances of market expansion. Previously I was responsible for the planning, coordination and control of the activities of Marketing of the Company in Brazil, by means of the active performance in its businesses, as well as in the strategical planning of the family of products, in the management of the processes of communication, institutional image, elaboration of varied projects, subjects, marks and patents and relations with governmental bodies, guaranteeing the standards of profitability, quality and chances of market. Also managing the team of Scientific Assessor ship (7 people) and managing activities like; Importation, Forecast, Market Mapping and Finance Analysis.

Horiba ABX DiagnosticsMarketing Manager

Jul. 1999 - Dec. 2000Assessor ship in the opening of the office in Brazil, with Planning of Marketing, Act of contract of the team of Sales Rep and Scientific Assessor ship and Training of all the Staff of the company, I lead all the processes of Register of Products next to ANVISA and the part of Assessor ship of the Press. Accompaniment and development of scientific works in the hematology area Participation in congresses and organization of workshops Training of the Scientific Assessor ship and Sales Force, Plan of Marketing; Chance business-oriented, and Analysis of market and Positioning of new products. Accompaniment of actions related with the maintenance of the products in the market in ideal conditions. Campaign of Institutional Marketing and Product with a gain of 20% of market share

Roche DiagnosticsScientif Support Coordinator

Aug. 1996 - Jul. 1999Development and Training of Technician, Sales Force Team and Laboratory Specialist Participation in Courses Seminaries and Symposiums. Position: Specialist of Application 08/1996 - 10/1998 PCR (Molecular Biology), Immunology, Biochemist and Hematology -Market Plan, Analysis of market and positioning of new products. Accompaniment of actions related with the maintenance of the products in the market in ideal conditions. Organization of training courses and for internal and external staff. Participation in congresses, technician-scientific courses and events, with the purpose to divulge equipment and products. Assessor ship technique and advertising for the area of sales. Accompaniment of scientific papers in research laboratories.

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