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Work Background
Federația Română de TenisDirector of Communications And Public Relations
Mar. 2024Bucharest, RomaniaDriving the strategic direction of the Romanian Tennis Federation's PR and communications efforts. Leveraging innovative strategies to enhance the Federation's brand reputation and public image. Managing a diverse range of communication channels, including media relations, social media, and digital marketing. Developing and executing comprehensive PR campaigns to promote Romanian tennis and its athletes. Collaborating with stakeholders, including sponsors, media, and athletes, to build strong relationships. Monitoring industry trends and adapting communication strategies accordingly.
Iasi OpenDirector Marketing Communications
Jan. 2022 - Jul. 2024Iaşi, RomaniaLed comprehensive marketing and communications strategies for the prestigious Iași Open tennis tournaments, including ATP Challenger 100 and WTA 125/250 events. Successfully developed and implemented innovative marketing concepts to attract sponsorships and fundraising initiatives, driving the tournament's growth and development. Conceptualized and executed unique event experiences to enhance fan engagement and tournament appeal.
Oversaw the communications department, managing media relations, social media, and digital marketing efforts. Managed hospitality operations to ensure a seamless experience for VIPs and guests.
Played a pivotal role in the successful execution of three editions of the Iași Open ATP Challenger 100 and three editions of the Iași Open WTA 125/250.
M16 Management AgencyChief Strategist
Feb. 2017Bucharest, RomaniaLeading the development and implementation of innovative brand & marketing strategies, communication concepts, and event experiences for the tennis industry and community events.
Overseeing all aspects of the business, from strategic planning to operational execution.
Building strong client relationships and driving positive change within the Romanian tennis landscape.
Federația Română de TenisGeneral Manager
Oct. 2015 - Oct. 2016Bucharest, RomaniaLeading the Romanian Tennis Federation in achieving strategic goals. Overseeing the development and implementation of short, medium, and long-term plans. Collaborating with the Board and staff to optimize performance and ensure accountability. Conducting in-depth research and analysis to inform strategic decision-making. Fostering cross-functional teamwork to maximize organizational impact.
Club Sportiv BestaPresident
Aug. 2015Bucharest, RomaniaDriving Besta Sports Club's strategic vision to cultivate excellence in tennis and archery. Overseeing the planning and execution of programs that ensure successful competitions and events. Collaborating with experts to develop initiatives benefiting athletes of all levels. Securing partnerships and sponsorships to drive club growth. Nurturing a strong community focus and promoting a healthy, active lifestyle.
Ensola - LED lighting systemsAdministrator
Jun. 2012 - Oct. 2015Bucharest, RomaniaContributing to Ensola LED Lighting's mission of providing energy-efficient lighting solutions. Administering the implementation of advanced LED lighting systems to reduce energy consumption and operational costs for clients. Analyzing energy usage data and recommending cost-effective solutions.
EU ParliamentIntern
Jun. 2010 - May. 2011Secretarial tasks, managing as well as coordinating political and social events in both Romania and Belgium. - PR campaign for ELDR elections; - Coordinator of European project “Cantemir, Homo Europaeus”;
- Coordinated group visits.
Besta ProAdministrator
Feb. 2010 - Nov. 2019Besta Pro is a real estate and construction company that invests in projects to develop communities.
Club Sportiv BestaEvent Manager
Jun. 2008 - Aug. 2015Bucharest, RomaniaLeading the organization and execution of the annual Tudor Tennis Trophy, a prestigious amateur tennis tournament.
Managing the archery section, including training programs, competitions, and athlete development.
Building strong relationships with athletes, sponsors, and media to drive event success.
Securing sponsorships and partnerships to support the club's activities and initiatives.
Overseeing event logistics, including venue coordination, accommodation, and transportation.
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