Sextant Media & MarketingCEO and Principal
Jan. 2007Washington, District of Columbia, United States• Fractional CMO, CDO, and CPO advising and consulting with startups and established brands on all aspects of digital, product, marketing and communications strategy and execution for brand, creative, advertising, content, and growth marketing in B2B, B2C, and D2C.
• Expertise in analytical market and audience assessment, CRM and CMS, segmentation and personalization, marketing technology, user experience strategy, content strategy, and business and operational transformation to provide innovative products and services and bring them successfully to market. • Full creative services including content strategy, messaging, branding, and advertising including audio, video, photography, and graphic design for online, print, and broadcast.
• Search engine marketing (SEM), search engine optimization (SEO), and deep experience in analytic management of targeted campaigns including Google's newest products Performance Max, App, and Display. • Satisfied clients range from startups to Fortune 500 companies to private firms and non-profits.