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Work Background
Ned and Nancy'sHEAD OF SALES, MARKETING & OPERATIONS EXECUTIVE |
Apr. 2013South Africa | United KingdomI am responsible for overseeing the sales, marketing, and operations functions within the organization. I play a crucial role in ensuring that the company's business goals are met through the successful execution of sales, marketing, and operations initiatives. My responsibilities include: • Developing and implementing sales, marketing, and operations strategies • Managing cross-functional teams and projects. • Collaborating with Agencies. • Disbursement of marketing budget into funnel campaigns. • Analyzing market trends and insights to inform sales, marketing, and operations decisions • Improving processes and systems to increase efficiency and effectiveness. • Collaborating with other departments to align sales, marketing, and operations efforts with business goals. • Overseeing budget management and resource allocation for sales, marketing, and operations initiatives. • Staying up-to-date with industry trends and developments to inform strategy and decision-making. • Mentoring and developing team members to ensure their professional growth and success. • Driving revenue growth and profitability. • Strong acumen in marketing automation tools. • Oversee CRM, Social Media marketing, Google reputation and email marketing.
BA BrandingsCountry Head of Sales & Marketing | Restaurant Sector
Feb. 2009 - Feb. 2013Cardiff, United KingdomHolding the position of head of Sales and Marketing for the largest group of restaurants in Wales, I was responsible for generating revenue, customer loyalty and brand awareness in multiple sites across the country, maintaining a customer-oriented approach and aptitude. Functions & Responsibilities: • Building and optimizing online content through email marketing, social media, Google AdWords and SEO platforms • Develop and recommend product positioning and packaging to produce the highest possible long-term market share • Staff and management training on PR, communications and promotions • Development and production of marketing materials, email campaigns and websites • Oversee the monitoring of the external environment (competitor actions, economic conditions, socio-cultural trends) identify industry forces. • Understand economic, social and cultural drivers of customers that will improve activities and revenue • Plan and execute in restaurant promotions, PR and charity projects and preparation of press releases • Planning and placement of budget spend
BETI BIGGS LTDOPERATIONS MANAGER | LUXURY BRANDS
Aug. 2008 - Dec. 2011Cardiff, United KingdomIn 2008 I was presented with the opportunity to part own and launch two boutique retail stores in the United Kingdom as the operations manager, overseeing strategy, growth, business planning and implementing operational systems. Functions & Responsibilities: • Ensuring that products and services meet the required quality standards. • Monitoring and analyzing production metrics to identify areas for improvement. • Implementing and managing processes and systems to increase efficiency and effectiveness. • Developing and maintaining strong relationships with suppliers and partners • Managing budgets and resources to ensure that operations are cost-effective. • Staying up-to-date with industry trends and developments to inform decision-making • Developing and implementing plans to respond to unexpected disruptions or changes in demand. • Ensuring compliance with regulatory and safety standards. • Direct strategy towards the profitable growth and operation of the company. • Create and maintain rolling 3-month sales forecast and targeting sales attainment plans. • Manage and direct staff and teams to achieve business targets and objectives. • Participate in competitive analysis and pricing strategy development. • Development and maintenance of senior customer relationships. • Support customer-facing operations, including sales, marketing, and public relations.
Latina LatinaRestaurateur | Owner Operator | Fast Casual Dining Sector
Jul. 2006 - Apr. 2008Cardiff, United KingdomPosition Overview & Highlights: Having gained substantial inside knowledge to the restaurant industry at my time with my previous employer, I launched Latina Latina in July of 2006. An upmarket Italian cafe style eatery . During my time I maintained our appearance in the UK Good Food Guide for two consecutive years before selling the concept. Functions & Responsibilities: • Implementation and management of Key Performance indicators • Developing strong brand awareness • Building, establishing and maintaining strong customer base • Quality and cost control • Analyzing market trends and running promotional campaigns accordingly • Budget, strategy and forecasting • Menu design, planning and costing • Training and development of staff members and implementation of SOP’s • Management of a multi-cultural environment Projects & Highlights: During my time as a Restauranteur, I was awarded a score of 8/10 in The Good Food Guide in the UK for 2 years running. The score rating described us as” Highly individual with impressive artistry”
Ciborio LtdNational Sales Manager | Luxury Wines and Foods
Jan. 2003 - Jun. 2006United KingdomCiborio is a luxury Italian food and wine importer based in London and servicing hospitality establishments nationwide. Having worked in the company from 2001 as a sales representative I was promoted to National Sales Manager. Functions & Responsibilities: • Capitalizing and maintaining market growth • Developing and executing sales strategies to achieve revenue goals. • Managing a team of regional sales managers and sales representatives. • Analyzing sales data and market trends to identify growth opportunities. • Building and maintaining relationships with key clients and industry partners. • Developing and implementing training programs for sales personnel. • Monitoring and analyzing sales performance to optimize results. • Collaborating with marketing and product development teams to create effective promotions and campaigns.
CiborioSales Representative | FMCG and Luxury Wines and Foods
Jul. 2001 - Jan. 2003London, United KingdomWorking on a fixed salary and commission-based incentives motivated me to pursue as many new opportunities and clients as possible. Having had a local area assigned to me. I spent my days traveling to secure and nurture new leads and servicing existing clients. In 2003 I was promoted to the National Sales Manager. Functions & Responsibilities: • Establishing/generating new leads • Achieving set targets • Client care and focus • Creating brand awareness • Maintaining existing client relations
The St Davids Hotel CardiffHotel Concierge | Hospitality
Feb. 2000 - May. 2001Cardiff, United KingdomPosition Overview: Working at St David's was where I first "cut my teeth" in the customer service industry. Working as a concierge for an established hotel group under the direction of Rocco Forte brought many daily opportunities and allowed me to work with a broad spectrum of people in Cardiff's first 5 Star establishment. My duties included; • Maintaining the front-line image of the hotel • Welcoming VIP clients and ensure maximum comfort and well being during their stay • Maintaining high levels of customer satisfaction and confidentiality • Arranging transfers, tours and private excursions • Private Butler service
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