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Network Power<100 people
Roles
🗿69%
HR
🧨51%
Consulting
🔥30%
Startup Founder
Geos
🇺🇸12%
United States
🇧🇷6%
Brazil
🇦🇺3%
Australia
Work Background
Intch, IncProduct Brand Manager
Dec. 2024Georgia
JSONpingProduct Manager
Nov. 2023 - Oct. 2024Georgia-Led the ideation of project concepts
-Performed market analysis and mapped customer journeys
-Established a financial model with key performance indicators (revenue, retention, LTV, churn rate)
-Drafted the product roadmap and comprehensive business requirements
Capital.comConversion Product Manager
Jul. 2022 - Mar. 2023Georgia-Developed and executed a successful strategy for communication services, utilizing a strong product mindset
-Managed cross-functional teams of over 10 people, overseeing the creation, testing, and measurement of hypotheses
-Conducted qualitative and quantitative client surveys and research to gain insights, resulting in a 10% increase in customer retention
-Led the design and implementation of content (UX/UI) from scratch, resulting in a 15% increase in user engagement
-Analyzed product metrics to provide insights for growth, managed 40+ A/B test messages, resulting in a 5% increase in conversion rates.
ActiveCloudProduct Manager
May. 2019 - Jul. 2022Minsk, Belarus-Led two cross-functional teams, overseeing issues and growth work
-Achieved historical maximum revenue for key product over three years, resulting in a 35% increase in revenue
-Generated a strong marketing strategy for the SaaS portfolio, resulting in a 30% increase in leads
-Led the development of a new product from the ground up and managed its go-to-market strategy, increased conversion of paid subscriptions after trial by 15%
-Educated teams and clients about the advantages of SaaS products, resulting in a 20% increase in customer engagement
-Built and maintained relationships with product-forming vendors such as Microsoft and Google, resulting in a 10% increase in product development speed
MTBankChief brand marketing manager
Jun. 2016 - May. 2019Minsk, Belarus-Led brand marketing strategy for products in the banking, food, and beverage industries
-Ran 360˙ marketing campaigns for launches and existing products
-Managed the marketing department budget for bank products
-Launched new products (Hello world!, X-card, Korona)
-Organized and conducting of national and international advertising games (VISA, Mastercard)
PRKVADRATAccount Manager
Feb. 2016 - Jun. 2016Minsk, Belarus-Created and managed of BTL-projects from scratch of local and international (Coca-Cola and MTBank)
-Ran the budget for marketing activities -Internal work with a "growing" team (training, motivation)
-led 2 assistants
ДобрадаHead Of Marketing Department
May. 2008 - Feb. 2016Minsk, Belarus- Created strategy and positioning of goods -Created, and managed advertising campaigns
-Analyzed competitors, the efficiency of the product portfolio
-Created new products from the scratch
-Led developed and managed website and product landings
-Ran event-marketing, trade marketing, ATL and BTL marketing
- Led 2 assistants
ДелсарMarketing Assistant
Aug. 2004 - Jul. 2007Minsk, Belarus-Analyzed market, competitors
-Assisted in developing a merchandising system
-Involved in creating new products
-Conducted event marketing and BTL-events
-Assist in the organization and holding of exhibitions (local/national/international)
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