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Work Background
PerceptoConsultor de gestão
Jan. 2024Santa Catarina, Brasil
Cultura AgromaisPerformance and Market Intelligence
Oct. 2022 - Jun. 2023Patrocínio, Minas Gerais, BrasilInvested company of Ceres Investimentos specialized in the distribution of agricultural supplies. Activities carried out: - Leadership of strategic planning and its deployment, defining the company's management rituals. - Responsible for implementing the Benchmark Program that establishes analyzes to improve commercial performance - Responsible for modeling and implementing digital tools for market intelligence, expenses and sales through Business Intelligence - Leader in consolidating the results and institutional reports of the company. Main results: - Digitization of the strategic planning process - Contribution to 100% revenue growth in 2022, reaching an 8.87% rate of expenses over ROB
Ceres InvestHead of Marketing, Innovation and Performance (Chief Transformation Officer)
Feb. 2021 - Nov. 2022Uberaba, Minas Gerais Province• Chief Transformation Officer of an investment fund specialized in agribusiness. In 2021, I was responsible for conducting the mergers of the companies invested by the fund (private equities), defining the strategic planning and leading the entire integration process (commercial, marketing, systems and teams);
• Responsible for digital transformation projects, negotiating acquisitions of technology companies and implementing proprietary and market systems.
• Leader of the marketing area, responsible for mapping and defining the go-to-market strategy, market positioning and the execution of advertising projects and events;
• Conducting budget planning, defining indicators, goals and results monitoring rituals for the entire company ecosystem, leading a team of 20 people.
• Since Nov/22, he took over the performance department at Cultura Agromais, the group's main investee company.
Main results:
• EBTIDA growth from 18% to 30% in one of the investees (Renovagro);
• Increase in the fund's equity asset from R$300MM to R$550MM;
• Expansion from 3 to 10 branches, increasing sales from R$90MM to R$300MM (Culture).
UniavanProfessor
Aug. 2020Balneário CamboriúSubjects he teaches: - Negotiation and Decision-making in the Latu Sensu specialization with an emphasis on Finance and Controllership - Change Mgnt. and Organizational Climate Management and Productivity and Performance in the Latu Sensu specialization with an emphasis on People Management and Development. UniAvan offers undergraduate courses in several segments, with extremely practical, technological training and focused on new market trends. In 2017, the institution won the post of best Faculty of Santa Catarina, being re-accredited with grade 5, the highest score issued by the Ministry of Education (MEC). In 2018, we launched UniAvan Digital, a new way of doing distance education.
Cheap2shipBusiness Support & Advisor
Aug. 2020 - Jan. 2022Itajaí, BrazilAssist the company in strategic decisions and guidelines, represent top management in domestic and international events, conducting complex negotiations, commercial representation and management assistance.
Le BiörnMarketing and Franchising Director
Mar. 2020Itapema, Brazil- Responsible for the structuring and expansion process;
- Responsible for modeling and conducting training with franchised - Responsible for communication strategy, marketing, digital marketing and campaigns.
Cheap2shipMarketing and Sales Director and Co-founder
Aug. 2019 - Aug. 2020Itajaí, BrazilDeveloped activities:
• Structuring of digital marketing and sales processes, I was responsible for hiring 5 employees, implementing sales pitches, performance indicators, standardizing service and for closing contracts with key-account clients. I led the startup's internationalization process and represented it institutionally at fairs, events and business roundtables.
Main results:
• Increased active customer base by 48% and increased revenue by 100%;
• Approval of the company in 3 internationalization programs, closing a contract outside the country for the first time;
• Contributed to the Seed Series investment round that culminated in the sale of 40% of the company.
PetParkerInvestor and Advisor
Jun. 2018São Paulo Area, BrazilStart up dedicated to transforming the way people and dogs interact with the city. Technology through App Exclusive, Pet Parkers are designed to ensure that your puppy is safe and protected while you are in the store. Pet Parker's interior surfaces are firm, non-porous, comfortable and easy to clean. We use antibacterial paint for hospital environments, which guarantees hygiene and animal welfare as well as a fan that provides fresh air and comfort.
Action BusinessDirector and Founder
Dec. 2016São Paulo, SP• Founder and responsible for prospecting, content generation, sales and diagnosis of consulting and training projects. Technical reference in the execution of projects and services provided. Action Business is a boutique consultancy focused on continuous improvement of processes, increased performance and cost reduction through the PDCA methodology.
Main results:
• Generation of business in the order of R$ 1.5MM in 4 years serving important clients such as Banco Santander, Grupo Mafra (Cremer), Prime Energy, Usiminas, Lavoro Agro. It trained more than 500 people, mostly middle management in the commercial and customer service areas.
InterCementManagement System Corporate Manager
Dec. 2014 - Nov. 2016São Paulo Area, Brazil• Globally responsible for managing continuous improvement projects and controlling costs and expenses. In addition, I led the planning and deployment of strategic indicators through the Zero-Based budget. Guarantee, through half-yearly audit cycles, compliance with corporate policies and procedures through a matrix team of 16 people and 4 direct senior consultants. Responsible for the interface with the vice presidents of 8 countries, where the company operated in order to ensure that improvement projects and management training were being fulfilled. Also responsible for the ISO 9001, 14001 and OHSAS 18001 standards, as well as the 5S Program.
Main results:
• Reduction of more than R$250 million in operational waste through 253 continuous improvement projects. This work was published in the Project Management Journal in 2021 in partnership with Fundação Dom Cabral and with my co-authorship;
• Deployment of Power Bi expenses in 8 countries and 3 languages.
Brasvending S.A.Strategic Operations Manager
Mar. 2013 - Jun. 2014São Paulo Area, Brazil- Responsible for the general management of industrial plastic cups, eleven branches in Brazil, around 6,500 machines and its distribution and warehousing logistics.
- In the role of Branches General Manager restructured eleven of them in eight Brazilian states, succeeding in splitting the budget targets and defining the Guidelines of the company, decreasing 10% in Variable Cost with 15% increase in revenue through the implementation of KPI's and managing with discipline and routine of tracking results. - Reduction of R$ 250,000 in CMV with an increase of R$ 1 million in revenue, through the implementation of KPIs and discipline of monitoring results.
- Reduction of 5% in logistics costs, through the reduction of spare cars, route optimization, reduction of overtime, redesign of the warehouse layout, FIFO control and systematic of inventory.
Brasvending S.AManagement & Projects Manager
Dec. 2011 - Mar. 2013São Paulo, SP, BrazilResponsible for structuring the area of Process and Project. Team composed of two coordinators (Processes & Projects and Continuous Improvement). Was deployed management / total quality system in 11 subsidiaries, headquarters and factory of plastic cups with inclusion of indicators, definition of financial and operational goals. - Development of the first budget year using zero-based methodology and Matrix Management Expense for improvement and monitoring of results. - Conduct the implemantation of SAP 6.0 and and Automation Vendings Machines Supply Process through the use of 627 handhelds, obtaining performance gains. - Worked directly in downsizing process obtaining significant gains in cost. - Responsible for the restructuring of the entire visual identity of the company, website development, logo, design and new packaging of the Vending Machines. - Responsible for conducting 7 improvement projects using the PDCA method.
Flora Hig e Limp S/A - JBSCorporative Total Quality Coordinator
Sep. 2010 - Dec. 2011São Paulo e redondezas, Brasil- Leadership role, responsible for structuring and coordinating the design of the Guidelines Management as Business Partner of the CEO: split targets to board director, preparation and conduct of on track action plans, establishing routines and mechanisms to monitor results. - Responsible for the implementation of Manufacturing Excellence Program through the Project Daily Routine Management method in 5 basic units, Production Maintenance Management and 10 improvement projects with PDCA and DMAIC method.
- Obtained successful on implementation of automation of the indicators through the use of BI (Qlikview) and Computerized Action Plan Manager. - Created and conducted several trainings in company. Flora Company owns the trademarks Albany, Minuano, Neutrox, Ox, Francis and it´s part of JBS-Friboi Group.
INDGManagement Consultant
Jul. 2008 - Sep. 2010- Team member deploying Management and Total Quality Systems Programs in large companies in the sugarcane industry, Steel, Retail and Consumer Goods. - Directly responsible for Consulting Project of Daily Routine Management in two units of the largest processor of sugar cane in the world. - Elaborated Operational Performance Diagnostic Project in the logistics process of a steelmaker detecting opportunities for financial gain in the order of R$ 2.5 million. - Participated in Consulting Matrix Expense Management Method of a large supermarket based in Belo Horizonte, acting in negotiating goals and preparing dash boards.
- Also implemented Daily Routine Management in a cleaning and hygiene fabric headquartered in Amparo, SP. - Participated in operational planning for consulting projects in mining company sessions.
Sebrae Minas - Serviço de Apoio às Micro e Pequenas Empresas de Minas GeraisAssistente técnico
Jun. 2006 - Jun. 2008Juiz de Fora, Minas Gerais- Responsável pela assessoria em projetos de desenvolvimento regional com a metodologia GEOR, nos setores têxtil e turismo e indústria gráfica.
- Desenvolvimento de capacitação e orientação aos empreendedores de empresas de micro e pequeno porte
- Organização dos eventos e feiras de empreendedorismo na regional leste.
Centro Regional de Inovação e Transferência de Tecnologia (Critt UFJF)Bolsista
Jul. 2004 - May. 2006Juiz de Fora, Minas Gerais-Desenvolvimento de plano de negócios das empresas incubadas.
- assessoria em pesquisas de mercado e análises de viabilidade econômico-financeira.
- Pesquisas na área de Arranjos Produtivos Locais (APL) e na área de desenvolvimento tecnológico em parceria com a multinacional Voest Alpine
- Participações seminários e capacitações na área de empreendedorismo, incubadora de empresas, projetos,etc.
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