Bayer HealthCareBusiness Unit Manager
Apr. 2007 - May. 2014Istanbul, TurkeyMarketing and Sales responsbility in Specialized Medicine (oncology, multiple sclerosis, pulmonary hypertension, ophthalmology, hematology) which includes but not limited to niche markets, market analysis, strategy, KOL management, market access, early payor engagement, advocacy, product launch, team management, team building, coaching academy, digital marketing, closed loop marketing, change management, key account management, low performance management, organizational restructuring, product divestment, BD&L, incentive schemes and, P&L responsibility.