Mondi GroupDigital Marketing CIS
Sep. 2019 - Mar. 2021Moscow, Russian FederationThis was an exciting challenge of merging digital with paper on a large scale for Mondi, and the most extensive region for UFP at the time. I had the privilege of collaborating with some of the best partners and colleagues in the industry. Together, we leveraged a successful, creative, and sustainable approach in our comprehensive brand campaigns. We jumped for joy when research revealed a 24% cross-national uplift in brand recall for the flagship Snegurochka brand following our successful marketing campaign. Additionally, we rolled out creative, ongoing digital marketing activities, ensuring our dominance in Paid Search, Marketplaces, and partnership marketing