Automobili Lamborghini S.p.A.Retail Marketing Manager - Europe, Middle East & Africa
Mar. 2019 - Oct. 2021Sant’Agata Bolognese, Emilia-Romagna, Italy- Leading a cross-cultural subregional team of Marketing Managers to provide support, guidance, and leadership, ensuring that all dealers in the network receive the necessary assistance and resources to succeed.
- Developing and implementing strategic dealer co-op programs, managing a network of 70 dealers across various locations in the EMEA region.
- Responsible for all aspects of regional launch events, from conceptualisation to execution, and conducting thorough post-event analysis to measure success and identify areas for improvement.
- Driving digital transformation by introducing cutting-edge strategies and projects that help dealers maximize their exposure, attract new leads, and differentiate themselves from traditional luxury marketing approaches.
- Ensuring compliance with brand CICD guidelines and upholding the prestige and reputation of a world-renowned brand like Lamborghini by aligning all regional, dealer, and agency activities with the highest standards of luxury automotive marketing.