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Work Background
Neon Navy GroupFounder
Feb. 2024Milan, Lombardy, Italy
ERG MediaBusiness Management Consultant
Oct. 2023 - Oct. 2024Milan, Lombardy, ItalyKey Responsibilities:
- Commercial Operations Management: Implementing efficient processes to streamline business operations, ensuring seamless execution of projects.
- Budget Management: Developing and managing budgets to maximize profitability and allocate resources effectively, driving financial success.
- Strategic Company Input: Providing valuable insights and recommendations to senior leadership, contributing to long-term business strategies.
Automobili Lamborghini S.p.A.Experiential Marketing
Nov. 2021 - Sep. 2023Sant’Agata Bolognese, Emilia-Romagna, ItalyResponsibilities:
- Leading a team responsible for delivering all of Lamborghini's new model launch plans
- Overseeing all aspects of the launch projects, from ideation to delivery
- Driving the team to achieve project goals and deliverables
- Communicating and presenting key projects effectively with senior management and Board Members
- Managing departmental resources including budgets, human resources, and company fleet vehicles
- Developing processes and programs to improve the running of the business unit and support team members in their career development
Automobili Lamborghini S.p.A.Retail Marketing Manager - Europe, Middle East & Africa
Mar. 2019 - Oct. 2021Sant’Agata Bolognese, Emilia-Romagna, Italy- Leading a cross-cultural subregional team of Marketing Managers to provide support, guidance, and leadership, ensuring that all dealers in the network receive the necessary assistance and resources to succeed.
- Developing and implementing strategic dealer co-op programs, managing a network of 70 dealers across various locations in the EMEA region.
- Responsible for all aspects of regional launch events, from conceptualisation to execution, and conducting thorough post-event analysis to measure success and identify areas for improvement.
- Driving digital transformation by introducing cutting-edge strategies and projects that help dealers maximize their exposure, attract new leads, and differentiate themselves from traditional luxury marketing approaches.
- Ensuring compliance with brand CICD guidelines and upholding the prestige and reputation of a world-renowned brand like Lamborghini by aligning all regional, dealer, and agency activities with the highest standards of luxury automotive marketing.
Automobili Lamborghini S.p.A.Marketing and PR Manager: Middle East and Africa
Sep. 2017 - Feb. 2019Dubai, United Arab EmiratesCoordinate and manage marketing and PR activities in the MEA region, such as: - Support and coordinate the planning and execution of local events, both for on corporate and dealer levels
- Communication and PR activities
- Brand management within the region
- Retail marketing management
- Motorsport activities
- Reporting of local dealers performance, local agencies performance and general market overview and acitivities
- Logistic and fleet management
Automobili Lamborghini S.p.A.Regional Dealer Marketing Consultant - MEA
Oct. 2015 - Aug. 2017Dubai, United Arab Emirates
Kreative MavenExecutive Director
Jul. 2015 - Jul. 2017Dubai | Johannesburg | LondonKREATIVE MAVEN is a marketing agency offering clients a streamline, fuss-free service, ensuring that clients can focus on their core business, and rest assured that their marketing needs are taken care of by creative, innovative and efficient industry experts. With a passion for luxury automotive marketing, this is our primary focus, second to which we branch our expertise out into luxury businesses, brands and marketing activities.
Al Habtoor Motors Prestige Cars DivisionBentley Marketing Manager
Jun. 2014 - Jun. 2015Dubai, United Arab EmiratesManagement and coordination of local events, vehicle fleet management, launch plans (often regional), showroom openings, digital campaigns, developing campaigns to manage stock issues, after sales issues and customer communications both digital and ATL campaigns. During my time in this role, I also looked after the marketing requirements of the McLaren brand (October 2014 – March 2015).
All Bugatti Marketing activities are also managed by myself while in the role of Marketing Manager – Bentley.
Lamborghini UAE (Al Jaziri Motors)Marketing Manager
Jan. 2013 - May. 2014Dubai, United Arab EmiratesManagement of all Marketing activities for the Lamborghini Brand in the United Arab Emirates.
- Implementing and managing strategies for 2 Lamborghini dealerships, namely Lamborghini Dubai and Lamborghini Abu Dhabi
- Conducting market research and evaluating competitor brands and products
- Developing and implementing CRM programmes
- Managing all online marketing activities, including social media
- Production and distribution of customer communication (Newsletter, SMS campaigns, etc.)
- Management and coordination of all dealer events and launches
- Manage yearly marketing expenditure
- Liaising with factories in Italy regarding marketing activities and vehicle logistics
- Building and maintaining strong brand partnerships
- Supporting Sales and After Sales departments Planned, implemented and supervised all tasks relating to the Dubai International Motor Show 2013 for the Lamborghini stand, while adhering to all Lamborghini CI and specifications.
Bentley, Lamborghini and Lotus | Pearl AutomotiveMarketing Coordinator
May. 2010 - Dec. 2012City of Johannesburg, Gauteng, South AfricaPearl Automotive distributes the Bentley, Lotus and Lamborghini brands in South Africa.
www.lotuscars.co.za | www.lamborghini.com | www.southafrica.bentleymotors.com
Supporting the marketing of Lotus, Bentley and Lamborghini vehicles in South Africa – following
strict, world-class standards, ensuring absolute alignment with the brand image.
Exclusively WedWedding Planner
Jan. 2008 - Jan. 2009Pretoria, Gauteng, South AfricaProject managing weddings end-to-end, from
initial client engagement through to ‘on-the-day’ arrangements and coordination.
University of PretoriaLecturer
Jan. 2007 - Dec. 2007Pretoria, Gauteng, South AfricaAssisting in the marking of tests and exams, fielding
student queries and assisting senior lecturers with academic research.
Jaguar South AfricaMarketing Assistant (Intern)
Mar. 2004 - Nov. 2006Pretoria, Gauteng, South AfricaWorking within the Brand, Marketing and Advertising division part time over the period, gaining
experience of marketing operations for an elite, global iconic automotive brand.
Gained invaluable mentoring from senior Jaguar marketing staff, participating in
all facets of marketing including, for example the launch of the 2006 Jaguar XK.
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