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Work Background
AvanadeRegional Marketing Lead, Australia
Nov. 2023 - Nov. 2024Head of Marketing for Australia. Responsible for all aspects of marketing in support of the Australian business. Working closely with stakeholders from sales, industry leads, executive management and solutions to develop and execute a strategic marketing plan for the region. (Fixed term maternity leave contract)
AvanadeGroup Manager, Growth Markets Field Marketing Programs Lead
May. 2023 - Nov. 2023Senior marketing role working cross functionally on strategic Area-wide projects and programs to drive Avanade Go-to-Market strategy in the Growth Markets Area, which includes Australia, South-East Asia, Japan, Greater China, Brazil and UAE. Development of programs in support of Avanade’s Client Segmentation model and maximising Avanade’s strategic marketing relationship with Microsoft. Responsibility for developing annual plans to address Area business priorities with input from Global Marketing and country marketing leads. Implementation of Area-wide initiatives including thought leadership, client engagement and demand generation across various solution areas and industries. (Fixed-term parental leave contract)
BoomiAPJ Senior Advisor, Customer Marketing
Apr. 2022 - Feb. 2023Sydney, New South Wales, AustraliaNewly established role for APJ region leading Customer Advocacy, Demand Generation and Engagement across high-touch, mid-touch and tech touch customers across the Asia Pacific and Japan region.
In this role I am responsible for setting up the Customer Marketing function for the region, leveraging global initiatives where available and also introducing new programs and initiatives focused on driving incremental revenue, improving retention through engagement programs and building customer advocacy assets and engagement. Engaging with local and global stakeholders I designed and implemented an ongoing Customer Marketing program for the region that aligns with corporate objectives. Unfortunately the role was impacted by a global restructure.
SUSEAPJ Alliance Marketing Lead
Dec. 2020 - Apr. 2022Sydney, New South Wales, AustraliaResponsible for driving marketing and enablement programs through SUSE's 'Tier 1' alliance partners, including Microsoft, AWS, Google Cloud, HPE, Dell and Fujitsu, across the Asia Pacific and Japan Region. This is a key role that delivers outcomes through a complex network of internal and external stakeholders including global marketing, country field marketing managers, partner executives, presales specialists as well as numerous partner development and marketing executives across the alliance partners.
Fujitsu Australia LimitedHead of Communications, Oceania Region
Apr. 2011 - Sep. 2020Sydney, AustraliaResponsibility for all Corporate and Marketing communications for Fujitsu in the Oceania Region including brand reputation, online presence, PR, digital marketing initiatives, strategic content,, social selling programs, social media and strategic internal communications. Helped to grow and maintain Fujitsu’s brand reputation and awareness among key stakeholders through consistent, quality media coverage across the region, strong customer advocacy and digital marketing initiatives. Led communications activity through major crisis situations to preserve the company’s brand reputation, acted as trusted advisor to the Executive Team / Business heads in relation to communications and marketing strategy.
Cognite MarketingPrincipal
Sep. 2010 - Apr. 2011Founder of Cognite Marketing – A Business-to-business marketing consultancy offering a complete range of marketing services to small to medium businesses in the technology sector. Services offered include planning, strategy and implementation of marketing programmes.
UXCGroup Marketing Director
Jul. 2008 - Aug. 2010Sydney Area, AustraliaLeading the marketing function for the UXC Group of companies, with responsibility for all marketing functions including marketing strategy, branding, marketing communications, analyst relations, sales enablement, market research, sales training and internal communication. At the time I held this role UXC was the largest Australian-owned ICT services company - parent company for a number of known ICT brands including Red Rock Consulting, Integ, Oxygen Business Solutions, UXC Connect (formerly Getronics), Lucid IT and Eclipse. UXC was acquired by CSC in 2016.
GetronicsMarketing Manager
Jul. 2000 - May. 2008Sydney, AustraliaVarious Marketing roles commencing as a Services Marketing Manager with responsibility for a single line of business and progressing to an all-encompassing marketing role with responsibility for portfolio, field marketing, analyst relations, and media relations. Led the rebranding project and name change from Getronics to UXC Connect in 2010 including initial focus groups, name selection, agency selection, internal and external communications, website revitalisation and launch of new identity.
UXC ConnectMarketing Manager
Jan. 2000 - Aug. 2010Sydney, AustraliaVarious Marketing roles commencing as a Services Marketing Manager with responsibility for a single line of business and progressing to an all-encompassing marketing role with responsibility for portfolio, field marketing, analyst relations, and media relations. Led the rebranding project and name change from Getronics to UXC Connect in 2010 including initial focus groups, name selection, agency selection, internal and external communications, website revitalisation and launch of new identity.
Paris TechnologiesMarketing Manager
Jan. 1998 - Jan. 2000Led the local introduction of the PowerOLAP business intelligence product suite in Australia and New Zealand. Instrumental in developing the channel and launch of the product in the region.
EDUCOMNational Marketing Manager
Jul. 1995 - Jul. 2000Responsible for Marketing strategy and execution across 3 divisions: Knowledge Management, Business Intelligence and IT Training.
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