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Work Background
Transport for NSWCommunications Specialist
Jun. 2020Sydney, New South Wales, Australia
AllianzCommunications Specialist - Change Management
May. 2019 - Jun. 2020Sydney, New South Wales, AustraliaCommunications Specialist - Change Management Developed strategies, communications and campaigns across property, technology and go paperless internal change initiatives.
Steadfast Group LimitedMarketing Communications Specialist
Jun. 2018 - Jun. 2020Sydney, Australia
Highland Property AgentsMarketing Communications Professional
Feb. 2017 - Jun. 2018 Cronulla• Project management for company re-brand including brochure copy, website copy and layout, video scripting and direction, collateral design, media release and launch.
• Project management and content drafting for four new company websites including Highland Financial Services, Highland Commercial, Highland Project Marketing and Highland Property Agents.
• Project management and content drafting for sales agent listing kits and marketing brochures.
• Social media management and strategy including scheduling, posting and response management.
• Internal and external communications including drafting media releases, announcements, video script writing and direction, social media posts and newsletter articles • Drafting marketing content including advertising copy, case studies, sponsorship pitches
• Event and campaign promotion and buzz marketing • Risk and reputation management through editing, proof reading and reviewing external facing communications and strategic advice.
Macquarie Group, Corporate Communications and Investor RelationsExecutive - External Media and Communications
Oct. 2016 - Oct. 2017Sydney, Australia• Drafting media releases, thought leadership articles and opinion pieces. • Review and editorial of externally commissioned articles, marketing material , eDM’s and all external facing correspondence for reputation and risk mitigation. • Social media monitoring and reporting on sentiment and trending articles. • Co-ordination and script editorial for filming of the monthly interest rate report by senior media spokesperson. • Co-ordination of television and radio live media crosses between Macquarie market commentators and external broadcasters. • Research and presentation of findings on competitor career webpages to inform design and strategic directions of company careers webpages.
• Researched sectors, trending topics and themes to support phase two of EMEA Brand campaign.
• Updates and edits to website content to promote better engagement and provide consistent tone of voice and branding across different parts of the site.
• Compiled invoicing and project tracking model for external marketing agency projects.
• Completed analysis of Macquarie.com traffic metrics across all group pages with Google Analytics.
• Completed analysis of media releases, editorial pieces and media coverage achieved by the team over two years. • Provided wealth management team with analysis on competitors wealth platform media strategy and analysis of self managed super fund industry media coverage and trends.
Macquarie CapitalExecutive - Corporate Finance Deal Administration
Jan. 2007 - Oct. 2015Sydney, Australia• Management of Macquarie Capital league tables and award submissions for marketing credentials and management reporting. • Co-ordination and distribution of internal deal announcements. • Drafting, editing and distribution of award submissions to external publishers. • Production of marketing highlights report for inclusion in marketing pitches and proposals.
Morgan StanleyEquity Research Executive Assistant
Mar. 2001 - Jun. 2006Sydney, Australia• Sourced and analysed market data and delivered high level analytical support to research team. • Project-managed conference and media briefing for Morgan Stanley’s Global Chief Economist, and roadshows for overseas Portfolio Managers to engage with CEOs and CFOs of leading companies. • Produced valuation spreadsheets indicating performance ratios, earning estimates and consensus forecast data, utilising live data linked to market data software for analysts and equity sales teams.
• Participated in the development and implementation of ModelWare framework, an initiative which transformed financial models into meaningful, comparable metrics across regions and sectors.
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