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Work Background
SEPHORABeauty Advisor
Aug. 2023Waterloo, Ontario, CanadaProvided Expert Beauty Consultations: Delivered exceptional customer service by greeting clients enthusiastically, assessing their beauty needs, and recommending suitable products from Sephora’s extensive range of cosmetics, skincare, fragrance, and haircare items. Successfully conducted MCIQ's, enhancing client satisfaction and driving sales.
Enhanced Team Knowledge and Skills: Completed in-depth brand training and actively pursued additional product knowledge to stay abreast of industry trends. Cross-trained fellow Beauty Advisors, ensuring the team remained knowledgeable and proficient in product offerings and customer service techniques.
Maintained Operational Excellence: Assisted in inventory control, communicated stock issues to management, and adhered to sampling policies and procedures. Participated in initiatives to reduce inventory loss, and remained informed about store events and promotions, contributing to a well-organized and customer-focused store environment.
Creative Custom Collective Creative Director
Sep. 2020Toronto, Ontario, CanadaDesigned and developed handmade candle, planter, rugs and clothing products inspired by popular sneaker designs, resulting in a unique and profitable business venture.
Managed all aspects of the business, including production, marketing, sales, and customer service, with a focus on providing exceptional products and experiences to customers.
Leveraged social media platforms to build a strong brand presence, resulting in a loyal following of customers and increased sales.
Implemented effective pricing strategies to ensure competitive pricing while maintaining profitability.
Conducted market research to identify emerging trends and customer preferences, leading to the development of new candle designs and scents to meet evolving customer needs.
Collaborated with suppliers to source high-quality, eco-friendly materials, resulting in sustainable and premium products.
Created and executed successful email marketing campaigns to drive sales and increase customer engagement.
Established relationships with local retailers and attended craft fairs and markets to expand distribution channels and increase brand exposure.
Demonstrated excellent problem-solving skills, quickly resolving customer inquiries and complaints to ensure customer satisfaction and retention.
Maintained accurate financial records and analyzed sales data to identify opportunities for growth and improvement in business operations.
Successfully managed a team of production assistants, ensuring efficient and high-quality production of products.
Manage all logistics and shipping of product and supplies
Upper Canada SoapProduct Manager
Nov. 2019Mississauga Leveraged market trends and opportunities to develop and create quality wellness and hair care product lines Conceptualized and formulized brand strategy with clear product positioning, target audience, pricing, packaging, copy, formulation and profitability to maximize compact sales and brand success Proactively managed ongoing status of products, plans, initiatives, inventories, sales and profits Lead the creative process within the marketing department to develop and re-vamp in-house brands Liaison with the sales team on specific key accounts to ensure account needs were met Maintained all major deliverables to ensure quality standards and client expectations were met
Self-EmployedPost Operative Care Specialist
Oct. 2016 - Feb. 2020Cleveland/Akron, Ohio Area24 hour a day, live in service for people recovering from surgery Accommodate each patients specified needs according to their lifestyle, recovery required, current illnesses and dietary restrictions
Transportation to and from clinic for pre-op, surgery, post-op checks, drain removal
Ensuring patient is following all after-care instructions as per surgeon
Medication and supplement pick up and organization ensuring patient takes medications/supplements as prescribed and on time (even throughout the night as needed)
Grocery pick up as per patients request
Preparation of 3 meals per day and snacks according to patients dietary restrictions and requests
Drain management and measurement according to surgeons instructions
Bathing, including washing hair upon surgeons approval
Assistance with daily grooming ie. brushing hair, changing clothes, putting on shoes etc
Cleaning and laundry
Helping with bathroom duty ie. pulling clothing up and down to use the washroom, flushing toilet, turning on/off taps (even throughout the night as needed)
Acting as a health advocate for patient for any after hours complications or if clinic/surgeon needs to be reached for any issue that arises
Assisting with bandage changes, adhesive tape, gauze changes, ace wraps etc as per surgeons instructions
Taking patient on walks, drives or any requested venues during recovery
Cavitation and Lymphatic drainage treatments Vacuum therapy treatments
Orchard Custom BeautySr Product Developer / Buyer
Jan. 2016 - Oct. 2019Mississauga, ONOversaw the buying strategy for the leading private label developer of various cosmetics, bags, and beauty accessories for major international retail clients including Shoppers Drug Mart, Sephora, ALDI, and Joe Fresh Tasked with negotiating the product pricing, quality standards, delivery, and payment terms with vendors Purchased up to $700,000 worth of materials per project and managed the full cycle procurement process Created estimations, monitored costs, and coordinated shipments with international freight and customs services Conducted international market research and vendor benchmarking to source materials and onboard suppliers Led teams with up to 6 project stakeholders in the planning and execution of product development projects for multiple product divisions including Cosmetics, Cosmetic Brushes, Bags and Hardlines (beauty accessories) Devised and collaborated on new product ideas, retail packaging, and PDQ displays according to client specifications Coordinated the inspection and testing activities for new product samples with the QA department Managed vendor relationships and initiated claims when required for product returns and discounts
by heather drexlerOwner & Designer
Sep. 2015Toronto, Canada AreaDesign, pattern and produce my own line of mens and kids wear
Designed and developed comfortable and stylish clothing lines, including basics such as t-shirts, sweatpants, and hoodies, that resonated with target customers and met market demand.
Demonstrated versatility in design by creating custom clothing for individual clients, utilizing a range of materials, patterns, and colours to create unique, one-of-a-kind pieces.
Managed all aspects of the design process, from initial sketches and fabric selection to final production and quality control, ensuring timely delivery and high-quality products.
Collaborated with suppliers to source high-quality materials and negotiate pricing to maximize profitability while maintaining product quality.
Established relationships with manufacturers and contractors to outsource production as needed to meet demand.
Developed and executed marketing strategies, including social media campaigns and influencer partnerships, to increase brand awareness and drive sales.
Conducted market research to identify trends and customer preferences, incorporating feedback into the design process to improve products and meet evolving customer needs.
Demonstrated strong communication and interpersonal skills in collaborating with clients and suppliers to ensure their needs and expectations were met and exceeded.
Maintained accurate financial records and analyzed sales data to identify opportunities for growth and improvement in business operations.
Built a loyal customer base through exceptional customer service and attention to detail, resulting in repeat business and positive word-of-mouth recommendations.
Self-EmployedFreelance Seamstress
Jul. 2015TorontoProduce clothing for a variety of clients such as night clubs, restaurants, bridal parties, and professional dancers
Accountable for drafting clothing patterns, grading sizes, and delivering production and alteration services
Design samples, gather client feedback, sourcing & purchasing materials, produce and present physical samples
Orchard Custom BeautyProject Coordinator
Jan. 2015 - Jan. 2016MississaugaCollaborated with external creative teams to develop 3D drawings and samples of the proposed products
Coordinated the inspection and testing activities for new product samples with the QA department
Managed vendor relationships and initiated claims when required for product returns and discounts
Orchard Custom BeautyCosting Coordinator, Bag Division
Jul. 2014 - Jan. 2015Prepared costing sheets for the Bag department with detailed information on exchange rates, tariffs and shipping costs Liaised with Product Developers to gather project information and delivered quotations to the sales teams
Econolease Financial servicesSales & Leasing Coordinator
Apr. 2013 - Nov. 2013Markham, ONContact prospective customers to present information and explain available services
Prepare forms or agreements to complete sales
Develop prospects from current commercial customers, referral leads, or sales or trade meetings
Correspond with customers and confer with coworkers to answer inquiries, discuss market fluctuations, or resolve account problems
File, type, or operate standard office machines
Prepare reports summarizing daily transactions and earnings for individual customer accounts.
Complete loan applications, including credit analyses and summaries of loan requests, and submit to loan committees for approval
Confer with credit association and other business representatives to exchange credit information
Time Tremors TV Productions IncAssistant Costume Designer – Time Tremors
Feb. 2013 - Feb. 2013Toronto, ON
Narrow Path Productions IncAssistant Costume Designer – Empire of Dirt
Sep. 2012 - Oct. 2012Toronto, ON
Dalvino GroupFashion Marketing Intern
Feb. 2012 - May. 2012Toronto, ONStudy the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services
Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives and market characteristics
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
IDW Films IncCostume Assistant – I Declare War
Aug. 2011 - Aug. 2011Toronto, ON
Appreciation EventsEvent Coordinator
Feb. 2011 - Mar. 2013Richmond Hill, ONAcquired and maintained 80+ client list of corporate accounts in GTA, generating over $100,000.00 in gross sales for the company in a high-pressure marketing/sales environment.
Negotiate and implement advertising strategies in workplaces for Employee Appreciation Programs
Developed partnerships and fundraising programs with large clients such as Aecon, Northam Property Management, National Bank, Dundee Reit and CI Financial
Accurately track, enter, and process sales and according documentation
Generate and discuss effective promotional strategies with HR reps, GMs and CEOs of small businesses and fortune 500 companies; tailor specific employee appreciation programs for their workforce
Prepare and enhance marketing material, PowerPoint presentations, spreadsheets, and correspondence
Excellent analytical, decision-making and organizational skills
Process and create invoices for back-end office materials following organizational standards
Create and maintain reports for travel costs, promotional materials and general expenses
Capable of planning, organizing and prioritizing multiple and simultaneous projects and assignments
A La ModeStylist Assistant
Sep. 2010 - May. 2016Toronto, ONAssist with the styling and costume design for several prominent stylists and production companies including Marie-Eve A La Mode, Narrow Path Productions, IDW Films Inc., and Time Tremors TV Productions
Responsible for buying up to $10,000 worth of costumes and overseeing the product return process
Help design new costumes by studying books, pictures, or examples of period clothing to determine styles
Source materials from various vendors, control costume inventories, and perform on-set costume alterations Contributed to multiple well-known projects including the award-nominated film Empire of Dirt, the Time Tremors interactive museum video, and the television show Sensitive Skin that was broadcasted on HBO Canada
The Studio Showroom / The Consulting BoutiqueManaging Director / Marketing PR Events Manager
Sep. 2010 - Feb. 2011Toronto, ONAdminister online purchasing systems.
Arrange for processing or resale of purchased products
Arrange for transportation or storage of purchased products
Keep informed of industry trends and deals
Ensure the inventory & margins are managed through effective range planning, buying & stock management
Plan & select product according to customer demand, trends, budget & divisional strategy
Drive gross sales & create excitement through the introduction of innovative concepts, brands & products
Continuously analyze current brands / concessions & feedback
Travel to fashion weeks around the world to attend shows, purchase stock and accompany clients
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies
Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill
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