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Work Background
MoventumPartner
Nov. 2024www.hellomoventum.com
Together we are strong.
Saye CollectiveFounding Member
Jun. 2020At Saye, we hold space for the artist and seeker to explore, express, share, create & co-create within a creative context.
For our workshops and community projects: www.sayecollective.com
Eye DigitalCo-Founder
Oct. 2019Istanbul, TurkeyA plug & play consultancy offer for Digital, Data & Analytics. Services cater to clients, agencies, media vendors, start ups and tech providers.
We provide Digital Audit, Data Strategy & Monetization, Asset Management, Consumer Journey Valorization & Enhancement, Pitch Engineering, Tech- Stack Help, Innovation Guidance, HR Support.
mSix&PartnersPartner, Client Lead
Sep. 2018 - Apr. 2019Istanbul, TurkeyGaranti BBVA
Mobile Marketing AssociationBoard Member
Jan. 2016 - Jan. 2017Turkey
MECPartner, Innovation
Jul. 2015 - Apr. 2017I was leading the digital team, handling top clients' digital strategies such as Renault, HSBC, Danone, L'Oréal, Hopi, Beymen. Also, growing budgets and injecting innovation into marcomm tactics with startup match ups finding new ways and technologies to engage with target audiences.
MECHead of Interaction
May. 2012 - Jun. 2015Istanbul, TurkeyHandled digital budgets and strategies of MEC clients ranging from FMCG to e-commerce; from finance to luxury goods. Expertise on search engine marketing, performance marketing, optimization and analytics. Main mission is to grow digital budgets and change mindsets. Main ambition is to integrate digital more with traditional media planning & buying and have cross-channel learnings.
MEC InteractionSenior Digital Planner
Apr. 2009 - Sep. 2011Strategic planning and execution of interactive media: Online, search, e-mail, and mobile in the developing Turkish market for global clients
• Handling the planning and allocation of yearly and monthly interactive media budgets for the following accounts: HSBC, Sony, Danone, Ikea, Michelin, Visa • Planning, leading, optimizing and pitching for search campaigns as a Google Adwords Qualified Individual
• Taking lead role in online media pitches
• Measuring&monitoring online buzz (Reputation Management)
MEC InteractionSenior Analyst
Dec. 2007 - Mar. 2009Analyzed display campaigns for AT&T, to find optimal spend, frequencies, dayparts and reach by utilizing statistical knowledge
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