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Work Background
Shop Dog MarketingDirector of Operations
Nov. 2023Ogden, Utah, United StatesIn my current role as Marketing Operations Director at Advanced Local, I lead the creation and execution of robust marketing strategies that integrate automation, CRM, CMS, SEO, and Google Analytics. I launched a social media service, building a content team of six and successfully growing our social media client base to nine accounts within just three months. My approach focuses on delivering consistent brand messaging across platforms, driving visibility and engagement, with a social media strategy that increased visibility by 82% and monthly following by 58%. I implemented a structured sales cadence that has improved sales team efficiency and pipeline management, and established workflow automation to streamline tasks and boost productivity. Additionally, I introduced software solutions that reduced unnecessary usage, achieving over 3% cost savings, and redesigned teams to optimize collaboration and functionality. -Established comprehensive marketing strategies, leveraging CRM, CMS, and SEO tools to drive growth.
-Launched a new social media service, growing the client base to nine accounts in three months.
-Implemented SEO plans, boosting Google My Business actions by 61% and enhancing local visibility.
-Standardized processes across departments with SOPs, improving operational consistency.
-Reduced costs by over 3% through optimized software usage and workflow automation.
Advanced LocalDirector of Operations (Shop Dog Marketing ReBrand)
Nov. 2023Ogden, Utah, United States
Sri Sri School of YogaMarketing Manager
Nov. 2022 - Nov. 2023REMOTEAs the Email and Social Media Director at Art of Living, I focused on optimizing email marketing and social media strategies to increase engagement and drive conversions. Through data-driven improvements, I achieved a 5% increase in click-through rates and a 20% boost in overall conversion rates. By leveraging MailChimp, I enhanced email campaign effectiveness, resulting in a 12% increase in open rates and a 39% increase in clicks. I created and managed six social media calendars across three brands, ensuring brand consistency and engagement. My role also involved producing high-quality, engaging video content and optimizing websites, resulting in a 31% increase in website traffic. This position allowed me to oversee the full scope of content strategies, from creation to execution, for consistent and impactful messaging. -Implemented data-driven improvements, increasing click-through rates by 5% and conversion rates by 20%.
-Managed email campaigns with MailChimp, achieving a 12% increase in open rates and 39% increase in clicks.
-Created and maintained six social media calendars across three brands to ensure consistency.
-Optimized WordPress, Shopify, and Unbounce platforms, resulting in a 31% boost in website traffic.
-Developed social media content that increased following by over 5,000, with steady month-over-month growth.
Advantage Unified CommerceAccount Manager
Dec. 2021 - Mar. 2023REMOTEI work with clients on their eCommerce needs. This is a client-facing position where I work with each brand's needs throughout various omnichannel platforms. This includes any reporting that is needed, content creation, ad management, and more. I arrange organized meetings and liaise with clients to understand their requirements and build client rapport in a professional and personable manner. Software and Programs Used - Microsoft Office/ 360, RetailLink, Target POL, Analytic Index, Canvas, HiveHQ, Atlas, Google Suite, Walmart, RetailLink and Walmart Marketplace, eBay, Amazon Seller Central, Asana, Smartsheets
Kitchen KneadsMarketing Director
Aug. 2021 - Aug. 2022Ogden, Utah, United StatesI worked as the main eCommerce and Marketing person at this small and local grocery store. As a small business, I wore many hats with this company. Heading their whole marketing department I utilized my skills in every area of marketing needed. From advertising to web design. In January my team expanded and I was able to hire someone to work on our social media platforms. That left me in charge of a team of 2 for Social Media. Manage all aspects of internet, eCommerce, website and marketing operations. Create and design content for media, social platforms, websites, in-store ads, online ads, etc. A/B Testing, SEM/ SEO, Advertising, Print and Digital Marketing, Social Media Platform management. Reporting, Analytics, Social Media, Performance, Advertising, Campaign Creation, Digital Creations, Content Creation Software and Programs
Google Suite, Microsoft, Adobe Creative Cloud, Wordpress, Walmart Marketplace, eBay, Amazon Seller Central, Hootsuite, Buffer, Clickup, Smartsheets, Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Tumblr, Pixlr, SEMRush, SpyFu, Google Keyword Analytics
MarketStarSales And Marketing Specialist
Jun. 2021 - Dec. 2021Ogden, Utah, United StatesResponsible for the entire sales process from prospecting/lead generation to closing. Including outreach. Utilize Salesforce, LinkedIn Sales Navigator, and other lead generation tools to improve daily operations. Provide ongoing support. Close sales and set up advertiser marketing accounts/campaigns. Software and Programs
Salesforce, Google Suite, Google Workspace, Google Waze, Waze Ads, Google Sheets, Google Docs, Google Slides, Google Chrome, Google Meet
FedExCourier
Jun. 2019 - Jun. 2021Ogden, Utah, United StatesAssist clients with pickup, drop-off, and other transporting of goods. Sort, label, handle incoming and outgoing packages. • Average rate of 106%
• Defensive Driving
• DOT Qualified
Sandman MarketingChief Executive Officer
Sep. 2017United StatesProfessional Summary:
Innovative marketing strategist with over 8 years of expertise in full-service digital marketing. Known as "Mrs. Sandman" for the ability to turn marketing dreams into reality. Specializes in creating comprehensive, time-tested marketing solutions that synchronize all aspects of a brand's digital presence.
Core Competencies: Full-Service Marketing Strategy
Social Media Management
Content Creation & Copywriting
Web Design & Development
SEO & Digital Advertising
Brand Identity & Storytelling
Email Marketing Campaigns
Analytics & Performance Optimization Establish and lead a full-service marketing agency, delivering tailored solutions to clients across various industries
Develop and implement comprehensive marketing strategies, resulting in significant ROI for clients
Oversee all aspects of client projects, ensuring seamless integration of different marketing elements
Cultivate a team of skilled professionals, fostering a culture of creativity and precision Key Achievements: Increased social media following for Sri Sri Yoga USA, leading to higher teacher sign-ups and brand awareness
Established a robust social media plan for I AM Botanicals, significantly boosting their TikTok presence
Transformed Kitchen Kneads' Pinterest strategy, resulting in increased followers and website traffic
Crafted successful email campaigns for Kitchen Kneads, improving open rates and customer retention Skills:
Strategic Planning | Project Management | Team Leadership | Client Relations | Digital Marketing | Social Media Strategy | Content Marketing | Data Analysis | Creative Direction | Brand Development
Pure OilsSales And Marketing Director
Sep. 2017 - Dec. 2021Ogden, Utah, United StatesBusiness Development (2020)
• Marketing department manager. Marketing operations, marketing campaigns, • Business Operations include design logo and other visual and media needs for magazines, catalogs, online media, social media, and more. Designed, created, and printed signage for all locations. • Social media, manage paid ads. Facebook, Pinterest, Instagram, Google, Tumblr, Twitter, etc. E-Commerce Management • Design/edit and monitor online sites. • Add product to the website. • Research and monitor resources. • Update website content improve SEO and keywords to utilize searches. Software and Programs
Shopify, Wordpress, Squarespace, Square Inc., Etsy, Google Sheets, Google Docs, Google Meet, Adobe Photoshop, Pixlr, AnyDo Used metrics and analytics to understand different social media posts. Used SEMRush to understand website analytics. Google Ads when opening a new location. Oversee budget for marketing costs. Improve brand with logo design, signage, and overall face of company portraying exceptional service. Used many creative means to create a strategy to make ideas come to life. Market Analyst/ Development (2017 - 2020)
Evaluate and send information about property and or products. Delivery of goods to residential and commercial areas.
Evaluate value of services and products. Perform research activities including auditing, product sampling, and mystery shopping. Personal shopper and delivery driver. Self Employed work stared in late 2017 for marketing and advertising. Worked mainly with Pure Oils.
Bristol HospiceBusiness Office Specialist
Sep. 2017 - Mar. 2018Utah, United StatesSupervise office during business hours. Manage employee files, patient files, and other documents. Conduct weekly and monthly payroll. • Reorganized and developed a FIFO system for inventory and supply closets.
• Leadership/Management Training
Healthcare Services Group, IncTraining Account Manager
Sep. 2015 - Sep. 2017Utah, United StatesManaged housekeeping accounts including staff and team management, inventory control, payroll, budget management, quality assurance, and filing. Western Region Training Manager • Improved monthly budget by 21% • Mentored/Trained 2 other Account Managers • Trained in Environmental Services. • Monthly management and employee trainings on Blackboard
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