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Work Background
DeelSenior Paid Social Marketing Manager
Sep. 2023- Lead Paid Social, YouTube, and Display channels with a full-funnel approach focused on ROI.
- Drive A/B testing and identify performance opportunities, sharing key insights with the broader Growth and Marketing team.
- Develop and execute a global awareness strategy to boost share of voice and top-of-mind awareness.
- Oversee a team of three performance managers, fostering growth and collaboration.
- Collaborate closely with Product Marketing, Brand, and Creative teams to deliver top-tier creative and messaging that continuously enhances paid performance.
- Conceptualize and develop landing pages aimed at increasing conversion rates at the bottom of the funnel.
BitrisePerformance Marketing Manager
Dec. 2022 - Sep. 2023Berlin, Germany- Creating, tracking and optimizing paid Lead Gen campaigns on Google, Facebook, Linkedin, Twitter, Reddit and native platforms focusing on pipeline generation and growing MRR and ARR
- Owning and managing budgets across different industry-themed campaigns, delivering Growth Marketing strategies, ABM campaigns and always-on branding efforts
- Tracking and reporting on Marketing KPIs while keeping a consistent ROI
- Collaborating with peers in Field Marketing, Content and Design to ensure our efforts are as effective as possible
- Acting as a project manager to run cross-team projects like the creation of new landing pages, promotional videos and creative concepts
ZalandoDigital Media Manager - Paid Social + Programmatic
Nov. 2021 - Dec. 2022Berlin, Germany- Setup and optimization of brand campaigns across 23 countries focused on Brand Awareness and Consideration - Budget forecasting, media plan and production plan delivery
- Complex project and stakeholder management from concept to launch
- Hunting for new channels or placements, running incrementality tests and continuous A/B tests
- Collaboration with Creative Team and Marketing Manager's Team to develop relevant concepts for each campaign and channel
RecreartDigital Marketing Manager
Aug. 2019 - Aug. 2020Lisboa, PortugalDeveloping digital content and digital brand and content strategy. Digital project management. Campaign management. Performance analytics. Identifying and assessing client’s critical needs. Identifying short and long term growth opportunities. Attending meetings with clients. Forecasting and tracking key account metrics. Keeping up to date with market trend and competitor activity.
ISLA SementesDigital Marketing Manager
Mar. 2017 - Oct. 2019Porto Alegre e Região, BrasilResponsible for all the digital projects and content of Isla Sementes, from planning to post, including digital advertising management. Developing and managing projects offline and developing new online products. Producing and presenting monthly reports to the board. Social Media strategy, Project Management, SEO, Facebook Ads, PR.
WinehouseBrand Content Manager
Jun. 2014 - Jan. 2017Porto Alegre e Região, BrasilWorking with planners and designers, managed accounts of 5 clients in different platforms such as Facebook, Instagram, YouTube, Twitter, and WordPress. Attended to briefings and follow-ups. Developed solutions to build concepts through social media content. Analyzed social media data
and identified important digital influencers in the country. Assisted the planning of special projects offline. Created storyboards for movies, wrote content for websites and whatever our clients needed.
Grupo CriativoCommunity Manager
Mar. 2013 - Dec. 2013Responsible for social media, data analysis and online ads.
Grupo CriativoAccount and Social Media Manager
Jan. 2013 - Jun. 2014Porto Alegre e Região, BrasilPlanning and strategy for organic and paid social. Briefing and overviewing design activities. Reporting on marketing KPI's
e21 Agência de MulticomunicaçãoAssistant Marketing Manager
Mar. 2012 - Aug. 2012Porto AlegreMarketing assistent focused on online content.
Grupo RBSContent Editor
Oct. 2010 - Oct. 2011Porto Alegre, Rio Grande do Sul, BrasilEditor of online content.
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