BitrisePerformance Marketing Manager
Dec. 2022 - Sep. 2023Berlin, Germany- Creating, tracking and optimizing paid Lead Gen campaigns on Google, Facebook, Linkedin, Twitter, Reddit and native platforms focusing on pipeline generation and growing MRR and ARR
- Owning and managing budgets across different industry-themed campaigns, delivering Growth Marketing strategies, ABM campaigns and always-on branding efforts
- Tracking and reporting on Marketing KPIs while keeping a consistent ROI
- Collaborating with peers in Field Marketing, Content and Design to ensure our efforts are as effective as possible
- Acting as a project manager to run cross-team projects like the creation of new landing pages, promotional videos and creative concepts