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Work Background
Brand Evolution Pty LtdEvents and Marketing Director
Jan. 2003Pretoria, Gauteng, South AfricaOrganises corporate events, product launches, conferences, and celebration events, including concept development, invitations & rsvp listings, décor design, catering, health & safety requirements, audio visual requirements, entertainment, set-up, and breakdown.
Supervises event staffing, to ensure professional, successful, and enjoyable events.
Continually seeks new clients, promoting organisation and offerings.
Builds marketing campaigns for clients, to promote organisations, products, and brand awareness, working collaboratively to develop and drive digital and print advertisements and marketing strategies.
Builds new and retains existing relationships with clients, suppliers, and key industry stakeholders.
Manages marketing campaigns ensuring timely completion within set deadlines and budgets.
Manages client expectations with regards to campaign return on investment.
Sets budgets and forecasts for company, ensuring health cashflow.
Prepares all financial documents for accountant, for year-end tax submissions
Old Mutual LimitedSenior Marketing Consultant
Feb. 2001 - Dec. 2002Cape Town, Western Cape, South AfricaProject manages end-to-end marketing campaigns with a focus on increasing investor customer base.
Develops, designs, and recommends monthly, quarterly, and yearly marketing plans for Management approval.
Creatively produces copywriting for marketing materials.
Builds new and retains existing relationships with distribution channels.
Briefs design and advertising agencies to ensure brand message is understood.
Continually seeks new opportunities to enhance brand within Old Mutual organisation, as well as within a variety of distribution channels.
Performs media manager functions, aligning branding across all forms of social media to ensure relevant space in market.
PSG WealthMarketing Specialist
Mar. 1999 - Sep. 2000Cape Town, Western Cape, South AfricaEnsures marketing campaigns build PSG brand, enhancing positioning within marketplace.
Designs and places all advertisements within digital and print media.
Proofreads, and distributes press releases to external media organisations.
Designs campaigns to launch new fund products.
Aligns market view of PSG with corporate branding goals.
Ensures filing and retention of all corporate marketing materials.
Plans and co-ordinates corporate events.
Produces PowerPoint presentations to display offerings from PSG Investments Services.
Designs content for broker marketing packs, ensuring content is interesting and informative.
Responsible for portfolio fund factsheets on monthly basis.
Retains and manages Broker, LISPs (Linked Investment Service Provider), and Media outlet database content.
Produces business analysis of quarterly sales figures from AUT (Automated Outsourcing System).
Continually investigates and seeks out new opportunities to acquire press coverage for company products.
Uses creativity skills to seek innovative ideas to procure market exposure for organisation.
Morgan Stanley UK LtdMarketing Coordinator
May. 1997 - Sep. 1998London, England, United KingdomProfessionally manages overflow work from back office including trade confirmations and proposals to clients relating to new trades, such as floating rate payments, fixed rate payments and bond & currency trade payment dates.
Deals with trade confirmations for derivative trades, consulting with legal department for advice regarding liability, bankruptcy, buyer and seller details and risk responsibility.
Ensures that trade confirmations are distributed to clients in a timely manner to avoid penalties on late trades.
Professionally provides customer service for client queries relating to trade confirmation timelines.
GCI Agency LondonAccount Executive
Oct. 1996 - Apr. 1997London, England, United KingdomOrganised launch of Hugo Woman perfume for introduction to Harrods, Selfridges, and Harvey Nichols high end stores, with a focus on pricing placement of the brand as exclusive, to achieve greater demand amongst the 18–29 age demographic. Relaunched the product after an initial 3-month period, to countrywide stores.
Assisted in launch negotiations with Harrods, Selfridges, and Harvey Nichols to reduce the exclusivity time from 6 months to 3 months, utilising market research analysis to justify this launch approach.
Co-produced marketing campaign and materials to launch Business Link Publicity Group as the go-to organisation for external secretarial services, accounting services and marketing specialists.
Organised advertisements via billboards, business magazines and radio.
Drafted and produced bi-monthly internal newsletter detailing product launch success stories.
Launched new campaign to position Shell Petroleum as an environmentally friendly organisation.
Project manged end-to-end event co-ordination for organisation at London based head-office.
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