IBM Romania BucharestSTG Marketing Manager
Mar. 2004 - Jan. 2009Continually use of mix of marketing tactics to promote IBM STG Products (servers, printers, storage data products) Main point of contact and orchestration for all company's events. Coordinate the development of in-house quantitative and qualitative market research studies regarding customers' financial/consumption behavior. Responsible for tracking of marketing programs and resources investments. Responsible for planning and management of marketing funds in order to help STG department achieve its goals, in terms of revenue and number of new partners recruited / customers acquired. Responsible for frequent, timely and positive media coverage for IBM and company's programmes across all available media channels. Closely work with channel department, monitor their sales performance and propose to top management improvements and action taking. Successfully created new incentive plan for correlating partners involvement in our business relationship with their satisfaction; persuade business partners trough marketing actions to consider IBM as a top of mind brand for their projects. Benchmark competitors products (features, pricing, advertising)