Motor Coach IndustriesMarketing & Events Manager
Nov. 2005 - Oct. 2020Des Plaines, Illinois, United States- Hired and led marketing team, providing training and inspiring professional growth to improve employee retention.
- Created and managed annual marketing budget of $2.4M, strategically allocating resources to optimize productivity.
- Developed show strategy and implementation for portfolio of 150+ events annually, directing largest event at SeaWorld in Orlando with 450 attendees.
- Managed model licensing agreements and project approvals with Disney, Mattel, and Awesome Diecast, successfully negotiating and securing contracts.
- Conducted assessments of marketing environment and competitive landscape and presented multi-faceted strategy including budgeting and forecasting to leadership team of 10.
- Developed strong relationships with global suppliers spanning 3 countries and secured $250K in sponsorship dollars due to promotional strategy.
- Invited to participate in industry convention planning committees responsible for participating in meetings and staffing volunteers at events.
- Rebranded roadshow style product tours into fully sponsored, multi-city showcases with up to 250 attendees, earning recognition as company signature annual event series.
- Managed event budget and coordinated logistics for tradeshows, as well as designed and implemented Green / Sustainability Awards presented annually at United Motorcoach Association (UMA) and American Bus Association (ABA).
- Curated weekly newsletter at the start of COVID-19 to support, inform, and educate 6,000+ customers to continue brand loyalty and promote community.