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Work Background
Minnesota Charter Bus Operator's AssociationExecutive Director
Mar. 2023St Cloud, Minnesota, United States
Sunway Charters - a Division of Trolleys Inc.Marketing Consultant
Mar. 2022Charlotte, NC
Quick's Bus CompanyMarketing Consulant
Aug. 2021Staunton, Virginia, United States
Virginia Motorcoach AssociationExecutive Director
May. 2021Virginia, United StatesEngaged to work with the board to set a new direction and grow the association based on providing quality resources and programming, meetings & networking opportunities to grow their businesses. Growing association through exceeding expectations of both operator and supplier members.
Best Tours and TravelMarketing Consultant
Mar. 2021Fresno, California, United States
VB Group Marketing & Event ResourcesPresident
Jan. 2021Greater Chicago AreaI am pleased to introduce you to my new business: VB Group Marketing & Event Resources specializing in association, event and media management. Whether you are looking for specific assistance with a project or in need of a more robust approach, my team and I have experience in everything from concept design, promotion, effective and safe management, staffing and successful execution. COVID-19 has forever changed the face of events and meetings and VB Group Marketing & Event Management is certified on the latest best practices to reset your event plan to ensure a productive and safe event. Creating this new company allows me the freedom to stay in the industry targeting where I feel I can bring the most value and work with the industry people who have been my family for the last 15 years. The motorcoach industry has a long way to go to get back on it’s feet and I am committed to being a part of that recovery. I look forward to being of assistance to your organization.
CALIFORNIA BUS ASSOCIATIONExecutive Director
Jan. 2021Concord, California, United StatesResponsible for CBA’s daily operations, including marketing and membership, government relations and education and training programs.
Motor Coach IndustriesMarketing & Events Manager
Nov. 2005 - Oct. 2020Des Plaines, Illinois, United States- Hired and led marketing team, providing training and inspiring professional growth to improve employee retention.
- Created and managed annual marketing budget of $2.4M, strategically allocating resources to optimize productivity.
- Developed show strategy and implementation for portfolio of 150+ events annually, directing largest event at SeaWorld in Orlando with 450 attendees.
- Managed model licensing agreements and project approvals with Disney, Mattel, and Awesome Diecast, successfully negotiating and securing contracts.
- Conducted assessments of marketing environment and competitive landscape and presented multi-faceted strategy including budgeting and forecasting to leadership team of 10.
- Developed strong relationships with global suppliers spanning 3 countries and secured $250K in sponsorship dollars due to promotional strategy.
- Invited to participate in industry convention planning committees responsible for participating in meetings and staffing volunteers at events.
- Rebranded roadshow style product tours into fully sponsored, multi-city showcases with up to 250 attendees, earning recognition as company signature annual event series.
- Managed event budget and coordinated logistics for tradeshows, as well as designed and implemented Green / Sustainability Awards presented annually at United Motorcoach Association (UMA) and American Bus Association (ABA).
- Curated weekly newsletter at the start of COVID-19 to support, inform, and educate 6,000+ customers to continue brand loyalty and promote community.
Motor Coach IndustriesBusiness Development Manager
Apr. 2005 - Nov. 2005Hoffman Estates, Illinois, United States- Planning and standardizing MCI's presence at regional association meetings. - Created Executive Customer Profiles for executive leadership team to prepare for customer meetings at national association industry events. - Promoted to Marketing Manager within 7 months.
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