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Work Background
HP INC.CATEGORY MANAGER
Aug. 2024- Develop and execute category strategies for HP Ink & Toner Supplies to achieve revenue,
margin, and market share targets.
- Analyze market trends, competitive landscape, pricing, and customer insights to optimize
portfolio performance.
- Lead quarterly and annual business planning, including demand forecasting, sell-in/sell-
through analysis, and inventory management.
- Manage channel programs and incentive structures for T1/T2 partners and distributors to
accelerate sell-through performance.
- Collaborate closely with Sales, Marketing, Demand Planning, Finance, and Regional
Category & Hub teams to deliver business objectives.
- Drive marketing and promotional campaigns to strengthen brand preference and end-user
demand.
- Monitor product lifecycle, ensure portfolio availability, and provide strategic
recommendations for channel mix and product transitions.
- Oversee compliance of HP brand guidelines and pricing governance across partner listings
and online platforms, including ACF (Anti-counterfeit) campaign.
- Conduct regular business reviews with partners to evaluate performance and identify
growth opportunities.
HP INC.CHANNEL ACCOUNT MANAGER
Oct. 2023 - Aug. 2024- Managing overall commercial (SMB) and retail channel partners in East Java & Bali area for
all HP personal system products.
- Ensure partner’s quota achievement to meet quarterly program for each commercial and
retail category.
- Re-mapping channel partners and developing strategy to grow HP’s market share in the
area through run-rate or project-based business.
- Drive and upsell commercial hardware projects in tandem with HP services and solutions.
- Conducting strategic joint-business planning with key retail and commercial partners to
get commitment in growing HP business and discussing the investment needed based on
channel mapping (retail/project/sub-D).
- Re-build HP brand presence and visibility in East Java & Bali area through retail stores,
OOH placement, end-user enablement, FOS training, and other retail & project activations.
HP INC.RETAIL ACCOUNT MANAGER
Oct. 2020 - Oct. 2023- Managed key partners in Jabodetabek, Kalimantan, and Modern Channel with business
size of $7.5mill/Q for both consumer & commercial products (personal systems, printing
hardware, ink, and toner).
- Ensure achievement of quota in accordance to company requirements.
- Received sales MVP Award Q122 & Q422. Managed to grow CPC market share in key
managed partners for 16% YoY.
- Conducting strategic joint-business planning and suggesting effective strategy to run in
each T2 partners based on retail or sub-D mapping.
- Liaised with distributors, T2 & T3 partners, field promoters, and internals to grow market
share, sell-out and manage healthy inventory level.
- Developed and implemented Modern Channel programs to appeal customers: Trading
Term, Display Program, Lucky Draw, etc.
- Reinforced partner’s digital transformation during Covid-19 pandemic through OARP
(Online Authorized Retail Partner) program & responsible on additional SO target in 3P
marketplaces.
HP INC.TRADE MARKETING ASSOCIATE
Feb. 2020 - Oct. 2020- Managed 200+ FOS (Area Sales Managers, Promoters, and Trainers) in operational level to
achieve sell-out quota & equip salespeople with strong product knowledge and other sales
attributes.
- Executed the suppression of national cost ratio under 1.5% (optimized productivity).
- Achieved non-sales MVP Award Q220 for integrating resources in Offline-to-Online
initiatives, and prompt response in creating BCP during Covid-19 for field sales team.
- Presented evaluations and plans in quarterly 4P planning to discuss effective strategy for
field team, tactical promotions, and events concept with the proposed budget.
- Created programs to boost promoter SO in Gaming & Premium products, and upsell new
services, like ADP (Accidental Damage Program) carepack launch.
- Collaborated with T2 partners, agencies and internals to execute marketing budget on
events (Indocomtech, Annual Partner Summit, Yogyakomtek, NPI, etc).
- Remodeled end-to-end online programs together with the regional team known as OARP.
HP INC.GO-TO-MARKET ASSOCIATE
Mar. 2019 - Jan. 2020- Rotated through 3 departments: Category, Trade Marketing, and Brand Marketing for
‘Original Cartridge Store’ project (revamp national ink and toner distribution channels
reporting, conducted market research & gained insights to craft effective programs, data
collaboration, and merchandising key supplies partners to broaden coverage).
- Led Yogyakomtek event, one of the biggest IT trade shows in the Central Java area.
- Worked closely with internals and agencies to successfully executed HP Indonesia’s
external events: Annual Partner Summit & Indocomtech.
- Selected as one of HP Insiders, a worldwide event to showcase daily life at HP through
social media, as South East Asia & Korea (SEA-K) representatives.
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